Featured Resources

Make Better Business Decisions With Predictive Analytics

Predictive analytics is a very useful way to "maximize the lifetime value of a customer," which, in many cases, involves optimizing marketing campaigns, increasing... more

The Modern Marketers Guide to Connected Customer Journeys

A customer-centric strategy was once a nice-to-have, but not a necessity. Times have changed because todays empowered consumers demand personalised and engaging... more

Value-based Diversity: The Challenges and Strengths of Many

A report from the Economist Intelligent Unit providing its research findings on value-based diversity.
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Special Report

Marketing as you know it will never be the same. Theres a fundamental shift in relationships between brands and customersfueled by smartphones, social media, and todays always-on, always-connected mentality. Marketers have access to more customer data (big data) than ever before. But the quantity of data only matters if youre smart about using itto power 1:1 customer journeys.