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Marketing Library
Our marketing library gives you access to the latest research, reports and analysis. Search for subjects of interest or browse popular categories below.

Featured White Papers & Resources

The Enterprise Challenge: How to Present Product Choices

This eBook will explore three major pieces of scientific research that can help you better understand how the way product choices are presented and impact people's... more
     

Bold Brands Drive Revenue with Storytelling

The same elements of powerful storytelling that captivate us in our everyday lives can benefit companies and their brands. NCM Fathom's white paper explores how... more
     

From Web Analytics to Customer Analytics: Making Web Data Personal

This white paper helps marketers improve returns by identifying the specific pieces of data to mine for, and apply them to increase marketing returns at every stage... more
     

Marketing Research

Advertising Agencies

Interactive/PR Agencies, Search Marketing Agencies, Traditional Agencies  
    

E-commerce

E-commerce solutions, Payment processing, Shopping cart software, Trust and security  
    
    

Internet Marketing

Content Management Systems , Interactive Marketing, Marketing Software, Web Analytics, Webinars & Web Conferencing  

Marketing Research

Business Intelligence, Reputation Monitoring, Market Research, Usability  
    

Traditional Marketing

Branding, Data Management/Analytics, Lead Generation & Automation, Direct Mail/Marketing, Trade Shows/Events, Other  
    
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