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FEATURED WHITE PAPERS & RESOURCES |
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| Why Interactive Support Is Essential For Travel eBusiness |
 Written by: Forrester Research and Sponsored by: Art Technology Group, Inc. In 2008, contextual, task-related help means more than a toll-free number on a booking page or a FAQ section on your Web site. It means being more relevant and personal and helping travelers in the channel they prefer immediately so they aren't driven to other channels - or worse, a competitor's site. |
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| 5 Essential Factors Business Owners Must Understand Before Choosing a Payment Processing Provider |
 Accepting credit cards at your business, whether online or at your physical location, can be a challenging task. The Credit Card Processing Industry is highly fragmented, with many companies offering conflicting or a confusing range of services. This fact filled paper will provide you with a framework to make an informed decision for your payment system including; Equipment Costs, Rates, Types of Processing and Terms of the Agreement. |
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| The 57-Point Checklist to Hiring the Right Search Agency |
 Are you thinking about outsourcing your search marketing and not sure how to really evaluate the best agency to meet your needs? With thousands of agencies to choose from, how do you make sure you hire the right company? Read this insightful whitepaper that discusses the 57 questions you should be focusing on in your pursuit for the right agency. |
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| Unlocking the B2B Web Analytics 'Black Box' |
 At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, it's imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today! |
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SPECIAL REPORT |
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Live Help: The Power of Click to Call and Click to Chat
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This paper explores the role that voice and chat play in an effective live help offering, and examines how the two technologies - when deployed in an integrated fashion - offer the most revenue and loyalty benefits for companies that are serious about maximizing the return on their online channel investments. This paper also illustrates how starting with voice-based sales assistance, and adding chat once key learnings are uncovered, is proving to be a highly successful approach to delivering faster ROI and greater long-term success. |
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