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Behavioral targeting (BT) is an advertising methodology in which an advertiser’s creative is shown to users based on the sites they visit and/or what the user does on those sites. The network or publisher creates behavioral segments based on where the user has gone and/or what they have done on various web pages.

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EMI Music Establishes One-to-One Relationship with Millions of Fans via Email, Direct Mail, & Mobile

By : Neolane, Inc.

Published Date: Jul 17, 2008

EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue. EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
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Let Customer Feedback Do The Driving and Learn Why

By : SPSS, Inc.

Published Date: Apr 24, 2007

This paper describes why and how Enterprise Feedback Management (EFM) is a critical component in solving the problem of enhancing customer-driven innovation and improving the predictive capabilities of the IT organization.
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Ad Networks and How to Choose Them

By : Sportgenic

Published Date: Jul 23, 2008

This white paper provides the digital media professional with a comprehensive introduction to digital ad networks. It explains what ad networks are, the roles they play for advertisers, and the key market segments of the business. It also offers advice on how to select an ad network for your brand.
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Cost-Effectively Reaching the In-Market Auto Buyer

By : ValueClick Media

Published Date: Apr 22, 2008

Based on a study conducted by ValueClick Media and interactive agency Goodway 2.0, this white paper evaluates networks as an alternative to advertising on automotive information sites. The study, which includes campaign data from Chevrolet, Dodge, Honda, Hyundai and Lincoln Mercury, concludes that running ads on a large number of sites and allowing optimization technology to determine those which are most effective will lead to better results than presupposing what sites or channels will perform.

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Automated Uplift: Welcome to the Future of Web Marketing

By : Omniture

Published Date: Apr 11, 2007

Wish you could target your online customers on a 1-to-1 basis? Now you can. Learn how on-site behavioral targeting from Omniture Touch Clarity can help you to achieve 40-200% automated uplift in revenue, conversion rates or profitability. It pays be more relevant.
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Building Instant Networks to Grow Your Media Business

By : Burst Media

Published Date: Mar 16, 2009

In the advertising world, marketers need to make sure that their message is heard, seen, and engaged with by as much of their target audience as possible. More reach to the target audience means more visibility. More visibility means more sales. With all of this pressure from the marketing world, how does a publisher continue to provide the relevance and reach needed to appeal to advertisers? Read this whitepaper and find out how building Instant Networks will help you grow your revenue.
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