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Lead Generation

Lead Generation is a marketing term that refers to the manufacture of connections between well-matched consumers and target corporate vendors. Lead Generation is frequently seen in the financial world. This would manifest itself as companies calling up on behalf of banks and loan institutions, gaining a commission on the leads they generate (pay-per-lead) or the sales made (pay-per sale) or a combination thereof.

Results 1 - 25 of 111 matches Sort By : Published Date | Title | Company name
Sales 2.0 and Social Media - The Sales Manager's Guide to Next-Generation Prospecting
By : OneSource Published Date: Feb 18, 2010
Technology and improved access to information is making selling both harder, and easier. Our increased "connectedness" offers opportunities for the innovative, insightful, and motivated sales professional to shine. In this white paper we'll talk about what lies beyond Sales 2.0: how to marry the "best of the fundamentals" with sales enablement and social media.
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OneSource
Don't Settle for a "Good Enough" B2B Lead Management Solution
By : Neolane, Inc. Published Date: Jan 08, 2010
This white paper provides advice on how to avoid the #1 mistake many of your peers made when going through the technology selection process: settling for a lead management solution that's "good enough" instead of putting in the hard work required to identify one that meets their needs now and in the future.
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Neolane, Inc.
B2B Marketers: Don't Wait Another Minute To Get Started with Lead Nurturing Programs
By : Neolane, Inc. Published Date: Jan 08, 2010
This white paper outlines how B2B marketers can build the foundation for their own lead nurturing programs to increase campaign effectiveness, maintain the interest of prospects through the entire sales cycle, and deliver automated time- and event-triggered inbound and outbound programs.
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Neolane, Inc.
Visualizing Success: Neolane Improves Effectiveness of DigitalGlobe's Event-Triggered Campaigns
By : Neolane, Inc. Published Date: Jan 08, 2010
Learn how DigitalGlobe decreased time-to-market for delivery of personalized, event-triggered campaigns and improved email open rates by 10-15% while reducing bounce-back rates.
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Neolane, Inc.
Storytelling in the digital age: Driving business with authentic customer stories
By : Bazaarvoice Published Date: Nov 24, 2009
With plummeting ad budgets, a general distrust of advertising, and the power of the personal touch, customer stories give brands a chance to reach untapped consumers with more credibility - through the words of others like them.
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Bazaarvoice
Sales Intelligence: The Secret to Sales Nirvana
By : OneSource Published Date: Nov 20, 2009
This benchmarking report examines how best-in-class sales organizations incorporate sales intelligence into their sales efforts to produce tangible gains in productivity and revenue generation. By offering practical tips on using sales intelligence and addressing some barriers to sales productivity, readers will gain actionable insights from this informational paper.
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OneSource
4 out of 5 un-worked leads ultimately buy something - are you letting your leads slip away?
By : Neolane, Inc. Published Date: Oct 20, 2009
According to a leading analyst firm, 4 out of 5 un-worked leads ultimately buy something. Are your leads slipping away because they are disqualified too early in the sales cycle?
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Neolane, Inc.
Aberdeen Group: Cross-Channel Campaign Management
By : Neolane, Inc. Published Date: Jan 15, 2009
Today, many organizations struggle to optimize online and offline marketing campaigns across an ever growing number of new marketing channels. CMOs are increasingly accountable for demonstrating Return on Marketing Investments (ROMI) across channels and initiatives. Despite an abundance of campaign management technologies (enterprise marketing management, lead management, CRM, marketing automation, email marketing and a variety of point solutions) marketing departments still struggle with campaign performance, campaign workflow, and campaign management; particularly across multiple marketing channels.
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Neolane, Inc.
Driving Sales with User-generated Content: How Word of Mouth Impacts Manufacturers Online
By : Bazaarvoice Published Date: Oct 24, 2007
Today's consumer is inundated with advertising. It's so ubiquitous, it becomes ignored. What's more, 75% of people don't believe that companies tell the truth in advertisements, according to Yankelovich, a consumer research company. So, who can speak for a brand and have a real impact? Customers, in their own words.
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Bazaarvoice
6 Questions for Your PPC Manager
By : Site Pro PPC Published Date: Mar 16, 2010
Thinking about hiring a PPC Manager? This Whitepaper explores some of the most important questions you can ask.
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Site Pro PPC
Cloud Computing and Web Application Performance: The Risks of Adopting The Cloud
By : Gomez Published Date: Mar 03, 2010
Any business considering cloud computing to support its customer-facing Web applications must look beyond the cloud's cost savings and scalability and evaluate how cloud adoption will impact the end-user experience. This whitepaper addresses the Web experience challenges companies must address when adopting the cloud. It offers perspective and best practices to achieve world class Web performance and assist in the evaluation of cloud providers and development of cloud performance SLAs.
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Gomez
The 2009 Sales Automation Report
By : Jigsaw Published Date: Feb 26, 2010
This report explores how Best-in-Class organizations achieve a higher Return on Investment (ROI) through a fully realized and supported sales automation strategy. The study highlights best practices from 212 organizations using technology, such as Sales Force Automation (SFA) or Customer Relationship Management (CRM), to automate sales activity.
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Jigsaw
It's Not Just About Leads: Sell More by Speaking Your Customer's Language
By : Jigsaw Published Date: Feb 26, 2010
How often does your sales team complain about the leads? Many times the lead is not the problem, rather, it's the story sales is telling, that limits sales growth. Are you speaking your customers' language? No Deals to 10 Deals a week: By speaking the customer's language, your sales team talks to more people and wins more business.
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Jigsaw
Will Tweet for Talent: A User's Guide to Talent Recruitment through Social Media from Careerbuilder
By : CareerBuilder Published Date: Feb 25, 2010
If you're responsible for Human Resources at you company, this informative ebook will provide an overview of social media as it relates to employee recruiting - with quick tips for getting started, including: how to leverage various social networks to promote your business; the unique benefits social networking offers hiring managers and human resource professionals; how to set up a social media policy to protect your brand; and how to overcome your fears about social media.
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CareerBuilder
Following up on Business-to-Business Sales Leads - and Turning Them Into Sales Opportunities
By : eMedia Published Date: Feb 18, 2010
Sales' function - its reason for being - is to provide clients with a satisfactory solution to the problem at hand. To help drive this, the post-acquisition follow-up works best when it emphasizes Problem and Solution.
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eMedia
Why Lead Generation Fails
By : Response Mine Published Date: Jan 26, 2010
Why Lead Generation Fails reveals the common six mistakes that cause problems in lead generation marketing and how to turn efforts into powerful customer acquisition channels.
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Response Mine
Crafting a Profitable Mobile Search Strategy
By : MoreVisibility Published Date: Jan 18, 2010
The potential rise in usage and value of mobile search has been evident to Search Marketers for several years now, with the question always hanging in the balance - When will technology and usage reach its tipping point? The answer is fast becoming: Soon.
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MoreVisibility
What Third Generation Blogging Means to You
By : Compendium Blogware Published Date: Jan 05, 2010
Compendium has the answers and is ready to share. Two significant online trends are directly impacting the present and future of Business-to-Business Marketing, and you'll want to find out how organizational blogging can dramatically impact search engine results and serve as an entry into the world of social media.
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Compendium Blogware
5 Secrets to Winning at Direct Marketing
By : Guaranteed Direct Published Date: Jan 04, 2010
How do you stand out from the rest of the pack, while trying to spend less and deliver better results? This paper examines 5 secrets to one overlooked media that is paying big dividends for organizations in a range of industries.
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Guaranteed Direct
Are you evaluating PPC software to license? Here's what we learned and how we made our decision.
By : Acquirgy Published Date: Dec 09, 2009
For 6 months we evaluated leading PPC technology platforms including Marin, Kenshoo, Aquisio, SearchForce, Omniture, Clicable and others. Using a SWOT analysis, we compared their capabilities for small clients, as well as clients spending more than $1 million a month. We also explored their value for both lead generation and ecommerce clients.
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Acquirgy
Connect with New Customers over the Phone
By : Marchex Published Date: Dec 08, 2009
Did you know that, on average, calls convert at 10 times the rate of clicks to a website? Discover how businesses are using pay-for-call advertising to increase qualified customer inquiries via the telephone and track the most effective distribution sources. This article will help you determine whether your business may benefit from this performance-based advertising model and pay only when the phone rings.
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Marchex
Maximizing Conversions: The Power of Call Tracking and Analytics
By : Marchex Published Date: Dec 08, 2009
The downloadable report includes an introduction to the best practices of call tracking and analytics, industry data, and case studies of marketers who have successfully implemented call tracking to boost their sales and marketing ROI.
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Marchex
8 Critical Success Factors for Lead Generation: An on-demand Webinar Tutorial by Brian Carroll
By : eMedia Published Date: Dec 07, 2009
Marketers today are constantly reminded that the company needs more sales leads NOW. Unfortunately, that immediacy often means sacrificing quality for sheer quantity. Learn the 8 key factors to developing quality leads from the leading expert in B2B lead generation, Brian Carroll.
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eMedia
Lead Generation for the Complex Sale: An on-demand Webinar Tutorial by Brian Carroll
By : eMedia Published Date: Dec 07, 2009
The majority of companies that sell into B2B markets face the Complex Sale. Teams of demanding decision makers, multi-tiered approvals, extended sales cycles - these make marketing complex and challenging. Learn how the B2B marketer can generate quality leads in this environment from the leading expert in B2B lead generation, Brian Carroll.
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eMedia
TRUSTe Whitepaper for Business Owners: How Not to Botch Social Media
By : TRUSTe Published Date: Nov 17, 2009
Best Practices, Do's, and Don'ts for Facebook, Twitter, as well as consumer review sites. TRUSTe shares insights into how to engage, interact, market, and reward friends and fans on the top social media platforms. Download to see how you can increase business on social media today.
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TRUSTe
 
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