CPM stands for Cost Per Mille or cost ‰. In Latin mille means thousand, therefore, CPM means cost per thousand. CPM is a commonly used measurement in advertising. Radio, television, newspaper, magazine and online advertising can be purchased on the basis of what it costs to show the ad to one thousand viewers (CPM).
Publishers spend millions generating content, designing user experiences, and promoting themselves as the destination of choice when people open up their browsers. In order to pay for the user's attention, they sell impressions. But who should publishers sell to? Be sure to consider the key points explained in this paper.
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