Home >
Email Marketing |
 |
|
|
|
E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. |
 |
|
Results 1 - 25 of 122 matches |
Sort By : Published Date | Title | Company name |
|
|
How to Overcome Marketing Operations Challenges |
|
|
Learn how four thought leaders from different industries crack the code on marketing operations to achieve new levels of marketing ROI and operating efficiency. Presenters include Philips Healthcare, CSC (Computer Sciences Corp), Saatchi & Saatchi, and Rydex Investments. Learn more today!
Download Now
|
 |
|
|
|
Getting Marketing Online with Digital Editions |
|
|
Learn how Zmags can help you get your marketing online using Zmags’ Digital Editions. You will view how Zmags can improve your drop-off rate through online circulations and help you go green. This webinar is hosted by Ted Hebert, Director of Marketing at Zmags, and Mike Christiansen, Customer Experience Manager at Zmags.
Download Now
|
 |
|
|
|
Recessionary Marketing: Automation Makes It Click |
|
|
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
Download Now
|
 |
|
|
|
|
|
ConocoPhillips: Electronic News You Can Use |
|
|
ConocoPhillips has been using Zmags to efficiently distribute electronic newsletters since February, 2008. Each week, ConocoPhillips U.S. Marketing publishes five versions of their newsletter, "News You Can Use",for various target groups. The newsletters are easily created within the Zmags Publicator – an online tool that also supports integration of links or video embedding. Using Zmags, the content is dynamically brought to life communicating their message like never before.
Download Now
|
|
|
|
|
Why Companies are Turning to Digital Publishing During the Global Downturn and How You Can Too |
|
|
In a severe global downturn, the pressure to reduce costs and retain margins is huge. E-publishing offers a solution to recessionary woes with industry specialists estimating that they can cut publishing costs by up to 82%. In this whitepaper we provide a checklist that contains the six most important questions you must ask any e-publishing services provider. We have listed them here along with an explanation as to why each question is so crucial.
Download Now
|
|
|
|
|
Creating an Email Marketing Plan |
| By : Bronto |
Published Date: Nov 03, 2008 |
|
Companies spend a great deal of time planning their offline activities, but often neglect the email marketing calendar. Many prefer that email marketing be more spontaneous, and in fact, do themselves an injustice.
Download Now
|
 |
|
|
|
Evolving from multi-channel to true cross-channel direct marketing - a Neolane white paper |
|
|
Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different. Neolane's new white paper, titled, "Multi-channel Marketing Hits the Wall," describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
Download Now
|
 |
|
|
|
Seven Email Marketing Refreshes |
| By : Bronto |
Published Date: Sep 28, 2008 |
|
Has your email marketing become stale? Are your respondents less engaged than they once were? It's not easy to isolate areas within your email marketing in need of improvement and give them a much-needed refresh.
Download Now
|
|
|
|
|
Engaging Your Subscribers Using Interactive Media in Email |
| By : Bronto |
Published Date: Sep 17, 2008 |
|
When referring to email marketing, the terms "relevance"; and"engagement" have been more than overused, but unfortunately, the message doesn't seem to be hitting home to quite a few email marketers. In a web 2.0 savvy world, the need for email marketers to be smarter with their email marketing tactics becomes even more of a necessity.
Download Now
|
|
|
|
|
EMI Music Establishes One-to-One Relationship with Millions of Fans via Email, Direct Mail, & Mobile |
|
|
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue. EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
Download Now
|
|
|
|
|
Automated Lead Management Helps The Hager Group Drive Incremental Revenue |
|
|
The Hager Group is a $1.5-billion electronics manufacturer. With a distributed global workforce of more than 10,000 employees, Hager has 40 sales subsidiaries and 25 industrial sites worldwide. Today, with a centralized marketing database and software, Hager can ensure data quality and deliver personalized, targeted communications according to customer and prospect profiles and behavior. This program allows Hager to capture 1,000 new prospects each month, and achieve a 10 percent conversion rate - resulting in an incremental revenue increase of $42 million per year.
Download Now
|
|
|
|
|
Seven Things You Should Know about e-Publishing |
|
|
Ever since Johan Gutenberg invented the printing press, the mass distribution of the written word has been used to inform, educate, entertain, and enlightened the world. Publishing on printed materials has worked well for centuries, but the advent of technology, and particularly of the Internet, is adding a new dimension to the ways people communicate. E-publishing is the new online equivalent of the printed copy, and the e-publishing industry is growing faster than you can flip a page.
Download Now
|
|
|
|
|
Create Relevant Campaigns Using Behavioral Analytics |
| By : Bronto |
Published Date: Apr 11, 2008 |
|
As web analytics gains momentum, the question remains, "How do we make it actionable?" An ongoing challenge of the email marketer is translating valuable web data to create more relevant campaigns. Having the ability to take your email marketing/web analytics integration beyond traffic analysis, to gather specific data in real-time on your prospects and customers builds true relationship email marketing.
Download Now
|
|
|
|
|
|
|
Growing Your List Organically |
| By : Bronto |
Published Date: Jan 22, 2008 |
|
You've crafted a highly dynamic, engaging email campaign...now what? Balancing the need to respect customer preferences with the obligation to deliver value to your organization is imperative. So where do you start? This white paper, Best Practices for Email Acquisition, will outline the steps to creating an unforgettable opt-in experiences that lays the foundation for more rewarding email relationships.
Download Now
|
|
|
|
|
Sephora Increases Marketing Productivity by Seventy Percent and Doubles Response Rates |
|
|
Sephora is a leading retail beauty chain selling more than 8,000 unique products and 250 brands of perfume and premium cosmetics. A fully owned subsidiary of the world’s leading luxury products company, LVMH Moët Hennessy Louis Vuitton, Sephora operates 500+ stores in 14 countries worldwide, with an expanding base of more than 125 stores across North America where it is the largest retailer of perfume and cosmetics.
Download Now
|
|
|
|
|
AXA Bank Goes Mobile Enhancing Customer Loyalty & Improving Open & Conversion Rates |
|
|
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased. By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
Download Now
|
|
|
|
|
Re-mailing: Targeting Those That Don't Open |
| By : Bronto |
Published Date: Aug 24, 2007 |
|
Getting your message to the inbox and opened has become a significant challenge for most email marketers. Once you've done all you can to craft a relevant, effective message and compelling subject line, the decision to open rests entirely on your recipient. Re-mailing is an effective and efficient tactic, giving your message a second chance at the elusive "open" without additional investment.
Download Now
|
|
|
|
|
|
|
|
|
Making the Most of Email’s Increasing Importance to Your B-to-B Marketing |
|
|
In a BtoB special report that looks into companies' marketing plans for 2009 they report that 68% of those surveyed forecast increases in their email marketing efforts - ranking #1on their list. They reason is simple; email is both affordable and effective. To get the most out of your email marketing efforts here’s a few tips...learn more today!
Download Now
|
 |
|
|
|
A New Form of Relationship Selling |
|
|
At times nothing can replace a face-to-face meeting. Yet with Sales 2.0, a lot of selling can occur over the Web, over the phone and in the office which can make relationship selling much more efficient and measurable. I, David Thompson, explain in the video.
Download Now
|
|
|
|
|
|
|
|
| |
|
|
|
Results 1 - 25 of 122 matches |
Sort Results By : Published Date | Title | Company name |
|
 |
|
