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Email Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Results 1 - 25 of 122 matches Sort By : Published Date | Title | Company name
How to Overcome Marketing Operations Challenges
By : Unica Corporation Published Date: May 15, 2009
Learn how four thought leaders from different industries crack the code on marketing operations to achieve new levels of marketing ROI and operating efficiency. Presenters include Philips Healthcare, CSC (Computer Sciences Corp), Saatchi & Saatchi, and Rydex Investments. Learn more today!

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Unica Corporation
Getting Marketing Online with Digital Editions
By : Zmags, Corp. Published Date: May 04, 2009
Learn how Zmags can help you get your marketing online using Zmags’ Digital Editions. You will view how Zmags can improve your drop-off rate through online circulations and help you go green. This webinar is hosted by Ted Hebert, Director of Marketing at Zmags, and Mike Christiansen, Customer Experience Manager at Zmags.
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Zmags, Corp.
Recessionary Marketing: Automation Makes It Click
By : Silverpop Engage B2B Published Date: Apr 30, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
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Silverpop Engage B2B
The CMO's Hot Potato: Implementing Enterprise Marketing Software Without Getting Burned
By : Neolane, Inc. Published Date: Mar 11, 2009
Enterprise marketing software is widely recognized as a key enabler for improving effectiveness and efficiency of marketing teams. However, for marketers who are already facing intense scrutiny over budgets and campaign effectiveness, few are willing to stick their necks out to recommend implementing a marketing automation system.
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Neolane, Inc.
ConocoPhillips: Electronic News You Can Use
By : Zmags, Corp. Published Date: Mar 05, 2009
ConocoPhillips has been using Zmags to efficiently distribute electronic newsletters since February, 2008. Each week, ConocoPhillips U.S. Marketing publishes five versions of their newsletter, "News You Can Use",for various target groups. The newsletters are easily created within the Zmags Publicator – an online tool that also supports integration of links or video embedding. Using Zmags, the content is dynamically brought to life communicating their message like never before.
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Zmags, Corp.
Why Companies are Turning to Digital Publishing During the Global Downturn and How You Can Too
By : Zmags, Corp. Published Date: Jan 15, 2009
In a severe global downturn, the pressure to reduce costs and retain margins is huge. E-publishing offers a solution to recessionary woes with industry specialists estimating that they can cut publishing costs by up to 82%. In this whitepaper we provide a checklist that contains the six most important questions you must ask any e-publishing services provider. We have listed them here along with an explanation as to why each question is so crucial.
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Zmags, Corp.
Creating an Email Marketing Plan
By : Bronto Published Date: Nov 03, 2008
Companies spend a great deal of time planning their offline activities, but often neglect the email marketing calendar. Many prefer that email marketing be more spontaneous, and in fact, do themselves an injustice.
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Bronto
Evolving from multi-channel to true cross-channel direct marketing - a Neolane white paper
By : Neolane, Inc. Published Date: Oct 13, 2008
Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different.  Neolane's new white paper, titled, "Multi-channel Marketing Hits the Wall," describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
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Neolane, Inc.
Seven Email Marketing Refreshes
By : Bronto Published Date: Sep 28, 2008
Has your email marketing become stale? Are your respondents less engaged than they once were? It's not easy to isolate areas within your email marketing in need of improvement and give them a much-needed refresh.
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Bronto
Engaging Your Subscribers Using Interactive Media in Email
By : Bronto Published Date: Sep 17, 2008
When referring to email marketing, the terms "relevance"; and"engagement" have been more than overused, but unfortunately, the message doesn't seem to be hitting home to quite a few email marketers. In a web 2.0 savvy world, the need for email marketers to be smarter with their email marketing tactics becomes even more of a necessity.
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Bronto
EMI Music Establishes One-to-One Relationship with Millions of Fans via Email, Direct Mail, & Mobile
By : Neolane, Inc. Published Date: Jul 17, 2008
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue.  EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
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Neolane, Inc.
Automated Lead Management Helps The Hager Group Drive Incremental Revenue
By : Neolane, Inc. Published Date: Jul 17, 2008
The Hager Group is a $1.5-billion electronics manufacturer. With a distributed global workforce of more than 10,000 employees, Hager has 40 sales subsidiaries and 25 industrial sites worldwide.  Today, with a centralized marketing database and software, Hager can ensure data quality and deliver personalized, targeted communications according to customer and prospect profiles and behavior.  This program allows Hager to capture 1,000 new prospects each month, and achieve a 10 percent conversion rate - resulting in an incremental revenue increase of $42 million per year.
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Neolane, Inc.
Seven Things You Should Know about e-Publishing
By : Zmags, Corp. Published Date: Jul 17, 2008
Ever since Johan Gutenberg invented the printing press, the mass distribution of the written word has been used to inform, educate, entertain, and enlightened the world. Publishing on printed materials has worked well for centuries, but the advent of technology, and particularly of the Internet, is adding a new dimension to the ways people communicate. E-publishing is the new online equivalent of the printed copy, and the e-publishing industry is growing faster than you can flip a page.


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Zmags, Corp.
Create Relevant Campaigns Using Behavioral Analytics
By : Bronto Published Date: Apr 11, 2008
As web analytics gains momentum, the question remains, "How do we make it actionable?" An ongoing challenge of the email marketer is translating valuable web data to create more relevant campaigns. Having the ability to take your email marketing/web analytics integration beyond traffic analysis, to gather specific data in real-time on your prospects and customers builds true relationship email marketing.
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Bronto
The CMO Strategic Agenda: Automating Closed-Loop Marketing - An Aberdeen Group & Neolane white paper
By : Neolane, Inc. Published Date: Mar 31, 2008
This study reveals astounding results about the strategic value of closed-loop marketing. Top performing organizations are improving message relevancy, conversion, and Return on Marketing Investments (ROMI) with closed-loop marketing practices and processes.  Learn what the best-in-class steps are required in achieving closed-loop marketing success.
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Neolane, Inc.
Growing Your List Organically
By : Bronto Published Date: Jan 22, 2008
You've crafted a highly dynamic, engaging email campaign...now what? Balancing the need to respect customer preferences with the obligation to deliver value to your organization is imperative. So where do you start? This white paper, Best Practices for Email Acquisition, will outline the steps to creating an unforgettable opt-in experiences that lays the foundation for more rewarding email relationships.
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Bronto
Sephora Increases Marketing Productivity by Seventy Percent and Doubles Response Rates
By : Neolane, Inc. Published Date: Oct 01, 2007
Sephora is a leading retail beauty chain selling more than 8,000 unique products and 250 brands of perfume and premium cosmetics.  A fully owned subsidiary of the world’s leading luxury products company, LVMH Moët Hennessy Louis Vuitton, Sephora operates 500+ stores in 14 countries worldwide, with an expanding base of more than 125 stores across North America where it is the largest retailer of perfume and cosmetics.
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Neolane, Inc.
AXA Bank Goes Mobile Enhancing Customer Loyalty & Improving Open & Conversion Rates
By : Neolane, Inc. Published Date: Sep 27, 2007
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased.  By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
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Neolane, Inc.
Re-mailing: Targeting Those That Don't Open
By : Bronto Published Date: Aug 24, 2007
Getting your message to the inbox and opened has become a significant challenge for most email marketers.  Once you've done all you can to craft a relevant, effective message and compelling subject line, the decision to open rests entirely on your recipient. Re-mailing is an effective and efficient tactic, giving your message a second chance at the elusive "open" without additional investment.
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Bronto
Abducted by Aliens!: And Other Reasons People Unsubscribe
By : SubscriberMail Published Date: Mar 17, 2009
If your opt-out process asks list members to provide a reason for the unsubscribe, are you listening to what they are saying? It can be silly, or downright filthy, but it can also provide valuable insight into the good and bad of your email marketing practices.
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SubscriberMail
Top 14 Marketing Tips for Technology Businesses
By : Clarity Quest Marketing Published Date: Dec 22, 2008
The sluggish economy makes it one of the best times to re evaluate your company’s marketing strategy. Here are some proven marketing tips for technology product or services companies.
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Clarity Quest Marketing
Making the Most of Email’s Increasing Importance to Your B-to-B Marketing
By : Genius Inc Published Date: Dec 22, 2008
In a BtoB special report that looks into companies' marketing plans for 2009 they report that 68% of those surveyed forecast increases in their email marketing efforts - ranking #1on their list.  They reason is simple; email is both affordable and effective.  To get the most out of your email marketing efforts here’s a few tips...learn more today!

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Genius Inc
A New Form of Relationship Selling
By : Genius Inc Published Date: Dec 22, 2008
At times nothing can replace a face-to-face meeting.  Yet with Sales 2.0, a lot of selling can occur over the Web, over the phone and in the office which can make relationship selling much more efficient and measurable.  I, David Thompson, explain in the video.
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Genius Inc
What Do You Mean You're Too Busy?
By : Alterian Inc Published Date: Dec 10, 2008
The use of a Marketing Resource Management tool is an invaluable way to be sure that the most efficient process is being taken so that your resources aren't wasted.
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Alterian Inc
The Digital Competitive Advantage: There's More to Email than Email
By : Alterian Inc Published Date: Nov 24, 2008
E-mail is often overlooked as a solid direct marketing channel through being made into a 'spray and pay' approach, but make no mistake, e-mail with the power of analytics can become a marketer's best friend.
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Alterian Inc
 
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