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Results 1 - 25 of 70 matches |
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An Email Marketer's Call to Action for 2008 |
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As you look ahead to 2008 for new opportunities to improve your email marketing efforts, we encourage you to look back for a minute, as well. Remember the “email is a courtship” metaphor and “one-to-one” techniques espoused by Seth Godin and others? Even as far back as 1999, those ideas resonated strongly with all of us because they were dead-on. Jump ahead to 2008, and it’s pretty obvious that marketers have failed to realize the potential in offering true relationship email marketing to customers.
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Best Practices for Transactional Emails |
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Applying opt-in email marketing strategies and best practices to transactional emails can be a win-win for customers and marketers. But the two types of communications are not the same. This white paper is written to help email marketers and online retailers understand: What sets transactional emails apart from commercial messages; how they must comply with all federal regulations; and where to take advantage of opportunities to optimize their transactional email program.
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Create Relevant Campaigns Using Behavioral Analytics |
| By : Bronto |
Published Date: Apr 11, 2008 |
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As web analytics gains momentum, the question remains, "How do we make it actionable?" An ongoing challenge of the email marketer is translating valuable web data to create more relevant campaigns. Having the ability to take your email marketing/web analytics integration beyond traffic analysis, to gather specific data in real-time on your prospects and customers builds true relationship email marketing.
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Creating a Multi-Channel Strategy: Increase Your Email Performance by Integrating Other Channels |
| By : Bronto |
Published Date: Sep 17, 2007 |
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Improving your performance of email marketing often involves incorporating other online and offline marketing strategies to achieve overall success. As customers become more savvy shoppers, so does the need for companies to communicate in a personalized, relevant and coordinated manner. The most successful campaigns target your customers across multiple channels while following the customer throughout the customer management life cycle.
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Data Collection Strategies for Lifecycle Messaging |
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The effectiveness of your targeting and personalization efforts are only as good as the data used to power them. This article will help you discover effective ways of collecting subscriber data -- allowing you to drive campaigns that evolve as your subscribers' preferences and behaviors change over time.
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Email Marketing Companion |
| By : Bronto |
Published Date: Jul 27, 2007 |
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Here's a companion that no email marketer should be without. From abandonment to win-back, included is over 100 common terms used by email marketers. Some terms may be very familiar, while others may be new to you. Maybe you've always wondered how SPAM got its name or what they really mean when they say "customer life cycle". Don't be caught without the answers any longer.
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Growing Your List Organically |
| By : Bronto |
Published Date: Jan 22, 2008 |
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You've crafted a highly dynamic, engaging email campaign...now what? Balancing the need to respect customer preferences with the obligation to deliver value to your organization is imperative. So where do you start? This white paper, Best Practices for Email Acquisition, will outline the steps to creating an unforgettable opt-in experiences that lays the foundation for more rewarding email relationships.
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Leveraging a Trigger-based Email Program to Create Relevant and Timely Campaigns |
| By : Bronto |
Published Date: Jun 04, 2008 |
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Even if you're new to email marketing, it will come as no surprise that relevance and timeliness drive responses today, not the generic mass email blasts that once did. The reason? Your customer and prospects inboxes are full and in order for you to stand out, your messages have to relate to them instantly. An easy, and often overlooked way, of incorporating a successful email marketing program, is to include transactional and trigger based email campaigns.
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Managing Your Online Brand Reputation |
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Your online brand reputation can affect many areas of email marketing, including acquisition strategy, list hygiene, delivery, and conversion rates. Join experts from BlueHornet's Deliverability & Privacy Services team and Pivotal Veracity to learn ways to assess and manage your online brand reputation more easily.
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Re-mailing: Targeting Those That Don't Open |
| By : Bronto |
Published Date: Aug 24, 2007 |
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Getting your message to the inbox and opened has become a significant challenge for most email marketers. Once you've done all you can to craft a relevant, effective message and compelling subject line, the decision to open rests entirely on your recipient. Re-mailing is an effective and efficient tactic, giving your message a second chance at the elusive "open" without additional investment.
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7 Best Practices for IT Marketers |
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This whitepaper outlines the comeback of email acquisition as a prospecting tool for reaching today’s busy technical decision makers and provides best practices for marketers looking to reach IT professionals where they spend the most time: the inbox.
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97% of Sending IP Addresses Are Blocked. Is Yours? |
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Fewer than 1 percent of sending IPs monitored by Return Path’s Sender Score Reputation Monitor have reputation scores good enough to earn likely inbox delivery. Nearly 97 percent have Sender Scores so low they will likely be blocked by email receivers.
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The Impact of Sender Reputation on Email Delivery Issues |
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Nearly 20 percent of legitimate commercial email does not get delivered to the inbox. Most marketers believe that their content is to blame for non-delivery, yet a new Return Path study shows that 77 percent of delivery issues occur because of the sender’s email reputation.
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The Cyclic Nature of Online Marketing Tools |
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This article, published by DM News in June 2006, begins, “As sure as the spring is followed by summer and succeeded by fall, online marketing options, Search, Lead Generation and Email, seem to enjoy a cyclic season in vogue.” This article describes how for many, the use of email cost effectively has driven sales and built brand awareness; however, for the majority, email has not delivered on the promise.
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A Five Phase Approach to Email Marketing |
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This article, published by iMedia Connection in July 2006, addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
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Assembling a Quality Email Marketing Team |
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Email marketing should be considered a key component of a company’s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.
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AcquireVision: Fulfilling the Promise of Email Marketing |
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This white paper suggests there is no doubt that email marketing can be an extremely cost-effective marketing tool, and when used properly can significantly improve a company’s bottom line. It explains that email can be used in every element of the marketing process, and presents a number of benefits that email can deliver as part of an overall marketing strategy.
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A Guide to Effective Email Acquisition |
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This white paper provides a number of well-tested, organic methods for email acquisition – giving marketers actionable insight to attract and retain a loyal, profitable subscriber base. Download it now.
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Results 1 - 25 of 70 matches |
Sort Results By : Published Date | Title | Company name |
