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Results 1 - 25 of 37 matches |
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Leveraging a Trigger-based Email Program to Create Relevant and Timely Campaigns |
| By : Bronto |
Published Date: Jun 04, 2008 |
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Even if you're new to email marketing, it will come as no surprise that relevance and timeliness drive responses today, not the generic mass email blasts that once did. The reason? Your customer and prospects inboxes are full and in order for you to stand out, your messages have to relate to them instantly. An easy, and often overlooked way, of incorporating a successful email marketing program, is to include transactional and trigger based email campaigns.
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Managing Your Online Brand Reputation |
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Your online brand reputation can affect many areas of email marketing, including acquisition strategy, list hygiene, delivery, and conversion rates. Join experts from BlueHornet's Deliverability & Privacy Services team and Pivotal Veracity to learn ways to assess and manage your online brand reputation more easily.
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97% of Sending IP Addresses Are Blocked. Is Yours? |
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Fewer than 1 percent of sending IPs monitored by Return Path’s Sender Score Reputation Monitor have reputation scores good enough to earn likely inbox delivery. Nearly 97 percent have Sender Scores so low they will likely be blocked by email receivers.
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The Impact of Sender Reputation on Email Delivery Issues |
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Nearly 20 percent of legitimate commercial email does not get delivered to the inbox. Most marketers believe that their content is to blame for non-delivery, yet a new Return Path study shows that 77 percent of delivery issues occur because of the sender’s email reputation.
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Assembling a Quality Email Marketing Team |
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Email marketing should be considered a key component of a company’s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.
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A Guide to Effective Email Acquisition |
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This white paper provides a number of well-tested, organic methods for email acquisition – giving marketers actionable insight to attract and retain a loyal, profitable subscriber base. Download it now.
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Case Study: Sender Score Manager Keeps Overstock in the Inbox |
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Overstock, the leading online discount store, didn’t have great deliverability in the first quarter of 2006. Every email they send leads to revenue, and when delivery rates were averaging 88% -- with missing rates spiking as high as 13% -- Overstock knew they were losing money. So, in the spring of ’06 they signed up for Return Path’s Sender Score Manager service for help increasing inbox delivery rates.
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Calling Doctor Deliverability |
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Email response rates sluggish? Might be a symptom of ailing deliverability. Use this checklist to give your email program a Deliverability Check Up. In addition to delivery diagnostics, this whitepaper includes a list of questions (and answers) to ask any delivery provider before signing up for their care.
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Email Deliverability in the Age of Spam |
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Nonprofit organizations of all sizes are facing considerable challenges as they reach out to their supporters using email. Learn how to overcome these challenges and connect with your customer with a minimum of filtering and blocking.
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E-Newsletters: Publishing = Marketing |
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This presentation addresses the critical aspects that define a successful enewsletter: content, deliverability and rendering, and engagement. Learn how to improve all three with insight from the eNewsletter gurus at OgilvyOne.
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Email Newsletters: Implied Permission |
| By : Infacta |
Published Date: Jul 25, 2006 |
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The lines of permission marketing are not as grey as many would suggest. It’s pretty clear cut. You either have someone’s permission to send them commerical email or you don’t. Listen to this podcast to learn more.
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Email Relationship Management, Part 1 |
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Today more than 30 billion emails are sent each day. However, 90% of database and direct marketers are not leveraging this popular marketing channel. Why? Is it because email doesn’t have a great ROI? Is it too expensive? Read this article for more information.
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Earn Higher Email Revenue this Holiday Season |
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Return Path and eyetools present tips on how to maximize your revenue via improved email marketing. This presentation shows examples of promotional emails and how users view them, and concludes with four ways to boost your holiday email response.
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Email Marketing Best Practices: Checklist for Outsourcing HTML Newsletters |
| By : Listrak |
Published Date: May 29, 2007 |
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Even though there are many email marketing solutions that allow marketers to create, deploy, track, and manage their email marketing campaigns easily, there is still a significant percentage of companies that outsource this business process to an outside advertising agency, search engine optimization firm, application service provider, or interactive marketer.
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Getting Started with Email Marketing |
| By : Infacta |
Published Date: Jan 22, 2007 |
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In this series, we will provide an overview on email marketing, offer tips to help make your e-mail marketing campaigns more successful, review the tools necessary for effective email marketing and expose email marketing mistakes to avoid.
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Results 1 - 25 of 37 matches |
Sort Results By : Published Date | Title | Company name |
