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Blog Marketing

Blogs provide commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of most early blogs.

Results 1 - 14 of 14 matches Sort Results By : Published Date | Title | Company name
The Changing Face of PR
By : Cymfony Published Date: Oct 19, 2006
This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.
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Cymfony
The Dawn of a New Industry: Internet Video Production and Marketing
By : Fathom SEO. Published Date: Nov 14, 2007
Learn what it takes to produce online videos that drive sales, leads and publicity for your business. This guide explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.
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Fathom SEO.
White Paper: 5 Tips to Turn Your Website into a Marketing Machine
By : HubSpot Published Date: Nov 13, 2007
Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers.  This Internet marketing whitepaper discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.
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HubSpot
Webcast: 5 Tips to Turn Your Website into a Marketing Machine
By : HubSpot Published Date: Sep 29, 2007
Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers.  This Internet marketing webcast discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.
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HubSpot
An Analysis of Aggressive Online Targeted Against Corporations, Their Products, Services, and Brands
By : Cymfony Published Date: May 15, 2007
The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company’s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.
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Cymfony
A Look at Retailers' Perceptions of the Importance of User-Generated Content
By : Bazaarvoice Published Date: Feb 13, 2008
A survey by ResourceInteractive and Bazaarvoice reveals how retailers currently perceive and use user-generated content, and how they plan to expand in the future. It also reveals retailers’ concerns and how they feel reviews will impact their business.
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Bazaarvoice
Altruism Drives User-Generated Content, Study with Keller Fay, November 2007
By : Bazaarvoice Published Date: Nov 26, 2007
Bazaarvoice and the Keller Fay Group, conducted a survey of over 1,300 online reviewers to discover what moved them to share their opinions. Overwhelmingly, the survey found, reviewers are motivated by goodwill and positive sentiment. Fully 90 percent write reviews in order to help others make better buying decisions and more than 70 percent want to help companies improve the products they build and carry.
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Bazaarvoice
Blogging for Business Basics
By : HubSpot Published Date: Mar 19, 2008
Blogs are no longer just online personal journals - they are now key business tools.  Blogs allow you to engage in a conversation with your customers while improving your website's search engine rank.  Don't know where to start?  This webinar will cover the basics of blog marketing, including key tactics for business blogging and engaging in the blogosphere to grow your business.
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HubSpot
Boosting Natural Search Traffic Using Ratings and Reviews
By : Bazaarvoice Published Date: Aug 24, 2007
Driving traffic from natural search is increasingly competitive and expensive. Online market­ers are seeing their operational costs go through the roof just to maintain a consistent level of spending. At the same time, more than three out of every four shoppers are using product ratings and reviews written by other customers to help make a purchase decision.
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Bazaarvoice
Case Studies for Aggressive Online Behavior Aimed at Large Corporations
By : Cymfony Published Date: May 15, 2007
This new study by Harvard's Berkman Center for Internet & Society analyzed corporate attacks against leading companies like Wal-Mart, McDonald’s, AOL, Genzyme and Lufthansa. This study establishes three profiles of corporate attacks and examines the unique behavior patterns and personal motivations behind each.
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Cymfony
Corporate Blogging and Email Marketing: Why They Work Together
By : Compendium Blogware Published Date: May 27, 2008
Blogs are an ideal marketing tool to help you found in the search engines and generate demand. Email marketing is the ideal way to facilitate and sustain relationships with your prospects and customers. Find out how these dynamic, online tools work together.
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Compendium Blogware
Demand Generation Through Corporate Blogging: What is Blogging's Role in SEO & Social Networking?
By : Compendium Blogware Published Date: Oct 15, 2007
Two significant online trends are directly impacting the present and future of Business-to-Business Marketing. Learn how organizational blogging can dramatically impact search engine results and serve as an entry into the world of social media.
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Compendium Blogware
Making the Case for a Social Media Strategy
By : Cymfony Published Date: Jul 11, 2006
Social media - online sites like blogs and discussion boards where consumers create and share information and opinions directly with each other - are beginning to affect brands. Download this white paper now to understand the importance of a social media strategy, and how to make the case to management.

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Cymfony
Pharmaceutical Social Media Marketing: Risks and Regulatory Issues
By : Cymfony Published Date: Sep 04, 2007
The pharmaceutical industry is very interested in using social media to promote products, services and issues important to it. However, many drug firm executives are uncertain about how to tackle the legal and regulatory issues associated with social media communications.
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Cymfony
 
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