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Social Media for Small Business
By : BatchBlue Software Published Date: Mar 26, 2009
Even though you may not be familiar with the term “social media”, chances are you’ve heard about it or maybe even are using it to communicate in your personal life. But is social media successfully making the crossover from personal pastime to business tool? This blue paper outlines the different types of tools in the social media toolkit and proposes ways they can be used to promote your brand, communicate with your customers and help grow your business.

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BatchBlue Software
Communication for Results: What You Say, What They Hear
By : Arkadin Published Date: Feb 26, 2009
This Webinar is intended to help demonstrate the importance of effective communication and the importance it has on teamwork.
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Arkadin
How to Create Powerful Goals for Success
By : Arkadin Published Date: Feb 26, 2009
This Webinar is brought to you by Paragon Strategies and is presented by Jerry Ervin, President of Paragon Strategies. It demonstrates how and why you should create goals to be successful in the workplace.
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Arkadin
Providing Amazon-level Service with Sales 2.0
By : Genius Inc Published Date: Dec 22, 2008
In my latest video I, David Thomspon, describe how you can use Sales 2.0 technologies to meet and greet your customers online and provide them with famed Amazon-level service.

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Genius Inc
Podcasts deliver fresh, authentic audio content to target audiences
By : Godfrey Published Date: Oct 24, 2008
Why are podcasts important? First, podcasts are another innovative way for B2B marketers to communicate directly with their target audiences. Second, podcasts allow marketers to deliver fresh, authentic content, to humanize their companies, to position their companies as thought leaders and to encourage creative thinking. And third, podcasts are becoming the "medium of choice" for customers and prospects who want information fast — in an easily digestible format.
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Godfrey
5 Questions to Ask When Choosing a Lead Generation Vendor
By : eMedia Published Date: May 28, 2008
How do successful Information Technology marketing organizations get through an uncertain period? According to BtoB Magazine, by bringing in consistent numbers of quality sales leads. emedia is offering a free, vendor-agnostic white paper:  "5 Questions to Ask When Choosing a Lead Generation Vendor". If you sell high-value information technology products and services, these key tips will help you. Learn more today!

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eMedia
8 Critical Success Factors for Lead Generation by Brian Carroll
By : eMedia Published Date: Apr 18, 2008
Are you an Information Technology marketer responsible for generating leads for your company? Lead Gen pioneer Brian Carroll lays out the framework for successful B2B Lead Generation campaigns for the complex sale in this EBOOK "8 Critical Success Factors for Lead Generation". Learn more today!

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eMedia
Social Media Marketing Hits & Misses: How 2007 Hot Holiday Brands & Products Performed Online
By : Safe Software Published Date: Feb 07, 2008
In this follow-up to their preholiday study of 12 of the season's most talked about products and retailers, Oneupweb looks at how these companies' online social media marketing strategies played out during the 2007 holidays. See what worked, why, and what social media marketing tactics you should be considering in 2008.
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Safe Software
B-to-B Branding in a 2.0 World
By : Godfrey Published Date: Oct 26, 2007
Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company.

By adding newer, richer choices, today’s new communications technologies – everything from blogs and podcasts to wikis and mobile – are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it’s critical to your success.
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Godfrey
Proliferation of Options Requires B-to-B Media Channel Planning
By : Godfrey Published Date: May 23, 2007
Media Channel Planning is the process of selecting the proper media channels to achieve the desired marketing outcomes. Godfrey believes Media Channel Planning is a critical part of any marketer’s strategic program, and should be an important part of annual planning as well as continuous improvement efforts throughout the program year.
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Godfrey
Convergent PR: The Best of Both Worlds
By : Godfrey Published Date: May 23, 2007
Recently, however, the explosive growth of online media has changed the PR game, creating a deeper, richer two-way communication between a marketer and its target audiences. Now, marketers can use social media strategies and tactics to engage their audiences directly. Those tactics include press release optimization, online media monitoring and reporting, social media press releases, RSS feeds, blogs, podcasts, webcasts and a host of other emerging technologies.
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Godfrey
Future Trends in Interactive Marketing (and the Future is Now)
By : Response Media Published Date: Oct 01, 2006
Improvements and advances in online communications are dynamic, rapid and occur on a continuum. Response Media has teased out a few trends that savvy marketers are using to their advantage, available now.
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Response Media
Your First Webinar: Understanding What's Involved
By : Arkadin Published Date: Feb 27, 2009
This webinar will take you through the steps that will help you create your own personal webinars for your clients/target audiences. It goes through step by step on how to affectively get your content across to the audience that you need to reach. If you have ever had questions on how to create your very own webinar, this is a must see!
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Arkadin
Improving Your Online Presentation Skills
By : Arkadin Published Date: Feb 27, 2009
This webinar walks you through steps you need to improve your skills when creating your own webinars. It shows you how to make your webinars more effective, help better your presentation skills, vocal techniques, reduce bad habits and how to get interactive with your audience. If you have ever wanted to improve your webinars, this presentation will help you do that. Download today!
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Arkadin
Five Tips for Delivering Great PR for Less Money
By : Vocus, Inc Published Date: Oct 21, 2008
Get the five tips you need to deliver great PR for less money.  Leverage the latest PR tools to help you accelerate the impact of your PR initiatives, while being budget conscious.
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Vocus, Inc
Get Ahead with Interactive Promotional Contests
By : Breakout Solutions Published Date: Sep 23, 2008
Breakout Solutions is pioneering the way in which organizations utilize Social Media to meet their online promotional objectives. Our proprietary video contest platform provides a turnkey solution for organizations that value interacting and communicating directly with their target market through social media. Web 2.0, has led to a more interactive and social landscape where content is no longer king, conversation is. Breakout Solutions can help your brand become a part of these conversations so that you have a better understanding of how others view your brand and utilize your products and services.
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Breakout Solutions
The Social Media Revolution, What's Your Strategy?
By : Breakout Solutions Published Date: Sep 23, 2008
Current trends are telling organizations exactly where their customers are congregating online but there seems to be a disconnect between users spending more time online in social networks and organizations spending more dollars and resources to reach them. Read this research today!
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Breakout Solutions
Social Media Marketing Hits and Misses: How 2007 Hot Holiday Brands and Products Performed Online
By : Oneupweb Published Date: Jan 30, 2008
Learn from the mistakes and successes of others in part 2 of Oneupweb's landmark social media marketing study, Social Media Marketing Hits and Misses: How 2007 Hot Holiday Brands and Products Performed Online.
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Oneupweb
Pharmaceutical Social Media Marketing: Risks and Regulatory Issues
By : Cymfony Published Date: Sep 04, 2007
The pharmaceutical industry is very interested in using social media to promote products, services and issues important to it. However, many drug firm executives are uncertain about how to tackle the legal and regulatory issues associated with social media communications.
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Cymfony
 
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Online Video Marketing, Instant Messaging Marketing, Viral Marketing, Blog Marketing, Press Release Marketing, Wiki Marketing, Podcast Marketing, Behavioral Marketing, Local Marketing, Social Networking, Classified Advertising, Microsites, International Marketing, Loyalty And Retention
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