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5 Tips for Advanced B2B Business Blogging |
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B2B Business Blogging TipsYou've launched a business blog and you're ready to take the next step. How do you promote your blog to increase subscribers? What do you write about and how do you brainstorm new blog post ideas? This webinar will cover tips on how to turn your blog into a powerful tool for your business, helping you engage customers in a conversation while also improving your search engine rankings
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How to Demonstrate the Value of Social Media to Your Boss |
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You get it. You love it. But now you're in the position of asking for budget or permission or both to cover your social media implementation plans. You want to make sure the boss knows that other companies have done it successfully, that the learning curve is brief, that the tools are inexpensive, and that this isn't a terrible resource suck (or if it is, just how does that work?). Attend this free webinar to learn how to convince your boss the value of social media and how to implement it for your business.
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How to Generate Leads for Small Business |
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Learn how small businesses can level the playing field and generate leads efficiently by leveraging inbound Internet marketing strategies and tools. This free webinar will cover all the basics of search engine optimization, business blogging, social media marketing, and more to get found by more prospects and generate leads online for your business.
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How to Use Social Media to Attract More Customers |
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Businesses now have the power to leverage the Internet - search engines, blogs, social media -- to reach customers more effectively. This includes connecting with customers where they hang out online and engaging in conversations about the topics most important to them. Social CRM (Customer Relationship Management) is all about joining the ongoing conversations our customers and prospects are already having and not trying to control them. It's realizing that people like doing business with people they like and love doing business with people they trust.
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Marketing in a Recession |
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In a recession, marketing budgets are often the first to get slashed. For many that means cutting programs, cutting spending and cutting staff in order to make it through the economic downturn. But marketing in a recession isn't about marketing less, it's about marketing better and smarter. This webinar will share techniques for marketing more efficiently and effectively, particularly on a tight budget.
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Measuring Inbound Marketing 101 |
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You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound marketing-driven businesses should measure their on-going campaign efforts. This includes understanding key business, website, search engine optimization, blogging, social media, and paid campaign metrics, and most importantly, learning how to draw insights from this new wealth of information.
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How to Do a Website Redesign for Lead Generation and Marketing Results |
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A business' website is probably their most important asset, and year-round companies are embarking on website redesign projects to "improve" their websites. However, in order to get the most out of a website redesign, companies must construct their website in the context of a larger internet marketing strategy. View this free video presentation to learn how to do a website redesign to maximize your marketing and lead generation results.
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Online Marketing is Content Marketing: Part 2: Technology - The Web Content Marketing Suite |
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This is the second of a three part CrownPeak White Paper exploring Why Content Marketing Is Online Marketing. In this series we present the new idea that Web content marketing is the central and most important tenet of online marketing. Today, the function of online marketing revolves around the Web which, itself, revolves around content. So as we talk about online marketing/marketers and content marketing/marketers consider them and yourself one and the same. Learn more today!
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How the Fortune 1000 are Harnessing the Power of Social Media: Domino's Pizza Share Their Experience |
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Social media is no longer an optional element to a corporate communications plan. It has become integral to effectively managing a brand and its reputation, and is a critical tool for listening to and interacting with your customers and the media. In this white paper, provided by reputation management software provider dna13, learn how Hyundai, Red Cross, and Domino’s Pizza are using social media as a part of their strategy to manage and build a positive brand reputation, as corporate communications executives share their best practices.
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How Roxy's "style squad" helps keep their brand ahead of the game |
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Roxy, global designer, producer and distributor of clothing and accessories, needed a way to connect with teenage girls on an ongoing basis to help produce, design and advertise their clothes. Roxy decided to find style mavens – girls who are the trend setters among their peers – and instead of doing ad-hoc focus groups of 20-30, they created an online community of over 900 girls.
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Vodafone New Zealand Leverages Online Community to Capture Customer Voice & Make Informed Decisions |
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When new ideas and market opportunities arise, Vodafone New Zealand's goes directly to customers for their feedback. The company has 30,000 New Zealanders on their community panel, Vodafone Voice. With rapid results and actionable insights, the panel is able to provide Vodafone Executives timely answers to make informed decisions that maintain brand relevance for customers. Vodafone relies on the panel to assist in making decisions around which products, services or offerings are worth pursuing.
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How Virgin Mobile USA Used an Online Community to Connect with the Ever Changing Consumer |
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When times get tough, people re examine old habits and brand loyalties. Consumers are more conscious about spending their hard earned money and their tastes shift dramatically as they cut back. Virgin Mobile USA was able to see exactly how their consumers were changing during the economic downturn by surveying their online community of customers. The panel brings together hundreds of customers to interact with the organization on a variety of issues. The results were so interesting that both Forbes Magazine and the Chicago Tribune wrote an article about the findings.
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B2B Engagement Marketing: It's Not All About You Anymore |
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B2B marketers, like their B2C colleagues, have diligently worked at perfecting the art of shaping customer and prospect perceptions. They have years of experience developing precisely targeted communications comprised of finely tuned content directed at the specific audiences they want to influence. Traditional brand marketing requires the engineering of messages that engender the right impressions about the company’s products in the marketplace. The traditional art of branding has grown and flourished for many years. But that’s all begun to change.
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Kodak Leveraged an Online Community: Forge Deeper Connections with Customers & Compete in New Market |
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Kodak's community-which boasts over 2,600 members to date-has been effective in combining quantitative and qualitative research initiatives, resulting in a more comprehensive understanding of consumer behavior, trends, and demand, which the company continues to use to its advantage. In addition to evaluating existing products and marketing initiatives, it has helped to identify new product and marketing opportunities through analysis of how members shop.
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Social Media for Small Business |
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Even though you may not be familiar with the term “social media”, chances are you’ve heard about it or maybe even are using it to communicate in your personal life. But is social media successfully making the crossover from personal pastime to business tool? This blue paper outlines the different types of tools in the social media toolkit and proposes ways they can be used to promote your brand, communicate with your customers and help grow your business.
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Oxygen Turns to Sparta Social Networks to Increase Television Viewership |
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Available in more than 74 million homes, Oxygen Media (Oh!), the cable-television network co-founded by Oprah Winfrey, was looking for innovative ways to introduce a new weekly television program and drive viewership. The strategy: Launch an $8 million marketing campaign that included an online community where viewers would invite and encourage friends to watch the show. Because the premiere dates of television shows are fixed, the network had to get its online community up and running quickly. Download this case study to learn more.
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Packet8 - Sparta Case Study |
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This case-study talks about how the Packet8 broadband voice over Internet protocol (VoIP) and video communications service which lets broadband Internet users add digital voice and video communications services to their high-speed Internet connection. Videophone users now account for almost 5 percent of Packet8’s 74,000 lines, and are one of several drivers in the company's quarterly growth, up 54 percent in the most period to $6 million in revenue. Download to learn more.
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Lincoln uses Sparta Social Networks to help make dreams come true |
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Lincoln, a division of the Ford Motor Company, was launching an integrated marketing campaign as part of its efforts to revitalize the brand with more contemporary vehicles. The goal of the campaign was to attract a younger demographic. Use of the web by car companies has become more and more important, but Lincoln was setting out to create a new benchmark for consumer involvement and participation. Download this paper to read more.
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Customer Centric Messaging - What You Need To Know |
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In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones. Read this case study to learn more.
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Fundamentals of Marketing Through Games |
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This white paper is designed to provide the marketing generalist with the basics of the gaming industry and how to leverage game marketing tools to improve marketing effectiveness. It is not designed for a gaming expert but rather for the person who is curious about the space, believes that game marketing may have value for their brand, but is not well versed in the opportunities available or the dynamics of the industry.
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Results 1 - 25 of 51 matches |
Sort Results By : Published Date | Title | Company name |
Home >
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More Emerging Marketing Topics |
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Online Video Marketing, Instant Messaging Marketing, Viral Marketing, Blog Marketing, Press Release Marketing, Wiki Marketing, Podcast Marketing, Behavioral Marketing, Local Marketing, Social Networking, Classified Advertising, Microsites, International Marketing, Loyalty And Retention |
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