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Results 1 - 25 of 98 matches |
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US Interactive Marketing Forecast, 2009-2014 (Forrester Research) |
| By : Aprimo |
Published Date: Jan 20, 2010 |
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Interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media, and mobile marketing. This cannibalization of traditional media will bring about a decline in overall advertising budgets, death to obsolete agencies, a publisher awakening, and a new identity for Yahoo!.
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ROI of Common Short Code and SMS Mobile Marketing |
| By : Neustar |
Published Date: Jan 04, 2010 |
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Mobile has hit the mainstream in the U.S. At the end of 2008, the number of mobile subscribers had grown to 270 million, reaching 87% of U.S. households. The availability of unlimited data and text messaging plans has pushed consumer mobile usage beyond voice to text messaging and Internet access.
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What Third Generation Blogging Means to You |
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Compendium has the answers and is ready to share. Two significant online trends are directly impacting the present and future of Business-to-Business Marketing, and you'll want to find out how organizational blogging can dramatically impact search engine results and serve as an entry into the world of social media.
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Online Communities to Connect Geographically Dispersed Teams |
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Extending social capabilities across your company can improve both individual and team productivity. With online communities, information is made transparent and corporate knowledge is bubbled up to where it can be used - no longer buried in email inboxes, hard drives or isolated in silos.
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Get Them Talking: How Growing Participation Chains Will Grow Sales |
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Interactions - no matter how small - drive conversations, leading to measurable business results. Ze Frank and Sam Decker share how to make the most of every interaction.
Why do timeshares offer so many freebies? Why do you ask customers to indicate if reviews are helpful?
It's all about participation. Interactions - no matter how small - drive conversations, which drive business results.
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Want to Use Social Media to Benefit Your Recruiting Process? |
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Let the experts at CareerBuilder show you how. This on-demand Webinar explains how social media tools are changing the face of business. Plus, it gives you 10 easy ways to integrate these tools into your recruiting practices. If you want to harness the power of social media, you can't afford to miss this Webinar. Register now!
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Business.com's 2009 Business Social Media Benchmarking Study |
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Benchmark your business social media initiatives with this free whitepaper summarizing insights from nearly 3,000 North American businesses - the largest study of business social media use conducted to date. Discover valuable insights into company social media initiatives designed to drive web site traffic, engage customers and build brands.
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Listening 101: Tips to Integrate Social Media into your day-to-day media monitoring |
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Is social media part of your PR and marketing strategy? This dna13 white paper is filled with tips on how to listen to conversations about your brand in the media (social media, print, TV and internet) using the latest tools and techniques. In 8 pages, learn best practices for developing a social media strategy and allow your company to engage in social media while keeping your corporate brand and reputation protected and under control.
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Five Ways Your Brand Strategies Must Evolve in the Social Media Landscape |
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Before you make further investments in traditional brand research, download this White Horse Webinar to learn about the unprecedented level of consumer insights available in social media. From brand research to crowdsourcing, this Webinar outlines 5 practical, cost-efficient ways that marketers can harness social media participation to enhance consumer engagement and build a positive brand reputation.
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Seven Top Tools for Social Media Monitoring: A Benchmark Study |
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Learn how to tap powerful real-time brand conversations taking place in social media by investing in the proper tool to aggregate and share the data across your organization. Download this Webinar for a standards-based benchmarking review of the top social media monitoring tools and practical knowledge that will equip you to make a business case for the single best social media investment.
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Five Ways to Optimize Your Cross-Channel Media Mix: an Analysis of Options |
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One of the biggest dilemmas for marketers today is how to evolve their marketing mix without breaking the bank on testing or sacrificing the predictable results of their established programs. In this Webinar, White Horse provides an overview of cross-channel modeling methods, weighing the pros and cons of each, and presents new tactics for sharpening marketing channel allocation for stronger, more measureable results.
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Three Ways to Make Online Advertising Work Harder through Advanced Tactics |
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Download this Webinar to learn about new approaches to online advertising to drive stronger business results with your existing budget. Join White Horse media strategists to examine three advanced tactics in detail: the use of sequential advertising to tell an evolving brand story, ways to increase relevance through behavioral targeting, and how to make traditional display advertising work harder through social media integration. The Webinar provides a set of best practices and relevant case studies for each tactic.
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Results 1 - 25 of 98 matches |
Sort Results By : Published Date | Title | Company name |
