 |
|
Results 1 - 25 of 31 matches |
Sort Results By : Published Date | Title | Company name |
|
|
|
|
Creating a Multi-Channel Strategy: Increase Your Email Performance by Integrating Other Channels |
| By : Bronto |
Published Date: Sep 17, 2007 |
|
Improving your performance of email marketing often involves incorporating other online and offline marketing strategies to achieve overall success. As customers become more savvy shoppers, so does the need for companies to communicate in a personalized, relevant and coordinated manner. The most successful campaigns target your customers across multiple channels while following the customer throughout the customer management life cycle.
Download Now
|
 |
|
|
|
Do You Need Integrated Marketing? |
|
|
Today’s Marketing departments are being asked to deliver stronger results with fewer dollars. Finding new ways to increase your marketing effectiveness is becoming more of a necessity rather than a desire. Developing an “Integrated Marketing” strategy leverages technology and process change management that can dramatically improve your Marketing ROI.
Download Now
|
 |
|
|
|
Email Marketing Companion |
| By : Bronto |
Published Date: Jul 27, 2007 |
|
Here's a companion that no email marketer should be without. From abandonment to win-back, included is over 100 common terms used by email marketers. Some terms may be very familiar, while others may be new to you. Maybe you've always wondered how SPAM got its name or what they really mean when they say "customer life cycle". Don't be caught without the answers any longer.
Download Now
|
|
|
|
|
Growing Your List Organically |
| By : Bronto |
Published Date: Jan 22, 2008 |
|
You've crafted a highly dynamic, engaging email campaign...now what? Balancing the need to respect customer preferences with the obligation to deliver value to your organization is imperative. So where do you start? This white paper, Best Practices for Email Acquisition, will outline the steps to creating an unforgettable opt-in experiences that lays the foundation for more rewarding email relationships.
Download Now
|
|
|
|
|
Managing Your Online Brand Reputation |
|
|
Your online brand reputation can affect many areas of email marketing, including acquisition strategy, list hygiene, delivery, and conversion rates. Join experts from BlueHornet's Deliverability & Privacy Services team and Pivotal Veracity to learn ways to assess and manage your online brand reputation more easily.
Download Now
|
 |
|
|
|
Re-mailing: Targeting Those That Don't Open |
| By : Bronto |
Published Date: Aug 24, 2007 |
|
Getting your message to the inbox and opened has become a significant challenge for most email marketers. Once you've done all you can to craft a relevant, effective message and compelling subject line, the decision to open rests entirely on your recipient. Re-mailing is an effective and efficient tactic, giving your message a second chance at the elusive "open" without additional investment.
Download Now
|
|
|
|
|
|
|
|
|
|
|
7 Best Practices for IT Marketers |
|
|
This whitepaper outlines the comeback of email acquisition as a prospecting tool for reaching today’s busy technical decision makers and provides best practices for marketers looking to reach IT professionals where they spend the most time: the inbox.
Download Now
|
 |
|
|
|
|
|
|
|
The Three Thorns of B2B Database Marketing |
|
|
The goal of this white paper is to go beyond just the standard technology and provide in-depth information on 2 additional critical companions to technology – data and measurement – that must be integrated to achieve maximum results in B2B database marketing.
Download Now
|
 |
|
|
|
Assembling a Quality Email Marketing Team |
|
|
Email marketing should be considered a key component of a company’s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.
Download Now
|
 |
|
|
|
A Guide to Effective Email Acquisition |
|
|
This white paper provides a number of well-tested, organic methods for email acquisition – giving marketers actionable insight to attract and retain a loyal, profitable subscriber base. Download it now.
Download Now
|
 |
|
|
|
Beyond B2B - A New View of the Institutional Market |
| By : MCH |
Published Date: Jan 01, 2007 |
|
Not all B2B customers are businesses. There is a parallel world of non-businesses among your customers that you may not be fully aware of. Beyond B2B lies the Business-to-Institution (B2i) market, a sector that includes over 2 million institutions, spending $4.1 trillion annually.
Download Now
|
 |
|
|
|
Critical Success Factors Deploying Pervasive BI |
|
|
The goal of pervasive BI applications is to take the data that produced the back office ROI of more than 400% and deliver it to front-line employees in a form appropriate to their job functions – with similar results. There are thousands of business process steps in a typical enterprise where pervasive BI insights can be added. What are leading companies doing with pervasive BI?
Download Now
|
 |
|
|
|
|
|
|
|
Email Relationship Management, Part 1 |
|
|
Today more than 30 billion emails are sent each day. However, 90% of database and direct marketers are not leveraging this popular marketing channel. Why? Is it because email doesn’t have a great ROI? Is it too expensive? Read this article for more information.
Download Now
|
|
|
|
|
|
|
Email Frequency: How Relevancy Tactics Changed the Rules |
| By : Listrak |
Published Date: Apr 23, 2008 |
|
Email marketing provides a lot more flexibility as the delivery schedule isn't dependent on outside factors. However, just because email gives you instant access to your subscribers doesn't mean you can email them impulsively or impetuously. Your emails must follow a plan that is as well thought-out and deliberate as all of your other marketing initiatives in order to remain effective.
Download Now
|
 |
|
|
|
Email Marketing Best Practices: Checklist for Outsourcing HTML Newsletters |
| By : Listrak |
Published Date: May 29, 2007 |
|
Even though there are many email marketing solutions that allow marketers to create, deploy, track, and manage their email marketing campaigns easily, there is still a significant percentage of companies that outsource this business process to an outside advertising agency, search engine optimization firm, application service provider, or interactive marketer.
Download Now
|
|
|
|
|
|
| |
|
|
|
Results 1 - 25 of 31 matches |
Sort Results By : Published Date | Title | Company name |
