Health insurance marketing is highly regulated and nuanced with complexities. Success depends upon marketers' - and their agencies' - ability to exploit knowledge of the regulatory environment as well as specialized direct/digital practices. Category expertise is critical.

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Meet Jane. Jane works in marketing and struggles w/misplaced files, miscommunications, and slow approvals. She's ready to call it quits until...

This book offers principles and tools you can use to discover how your customers behave - and how to put that knowledge into action to drive more sales.

How Travelocity improved its digital marketing. Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.

Learn how to use every mobile opportunity to your advantage. This report shows you how to: .Optimize your website for mobile devices .Take advantage of mobile context .Create richer mobile experiences by adding video and interactivity

An effective mobile website experience is essential to your brand's success. In this report, learn: . Insights on how to extend your brand image effectively across mobile devices . Tips for targeting multiple mobile platforms . Strategies for optimizing content publishing and performance

What do former execs from HP, PepsiCo Global Foods, and GE Water think about Medical Device innovation? Download this white paper to view the top takeaways from GLG's Best Practices in R&D for Medical Device Innovation panel.

This book offers principles and tools you can use to discover how your customers behave - and how to put that knowledge into action to drive more sales.

This white paper will explore the practical applications of performance management and business analytics.

Gerson Lehrman Group Inc.'s panel of experts discusses the commercial, clinical, and regulatory challenges unique to orphan drug development.

The objective of this research was to learn how doctors react to existing online communication methods and communities, and to learn about their feelings and attitudes about communicating directly with pharmaceutical companies.

Big pharma is approaching a perfect storm. G+ convened a panel of senior executives from a variety of industries for a meeting to share their best practices and strategic insights for doing business in emerging markets. Register to view this white paper.

A whitepaper for PR professionals that gives you the intelligence to analyze why and when to adjust your strategic communication plans.

Social media has changed the velocity of crises and how companies must manage them. It's time to speed up to keep pace. The Speed Kills whitepaper offers tips for managing crisis in the era of social media.

Read the top five reasons why companies have chosen MediaVantage to help them effectively manage their brand, corporate reputation, media relations and stakeholder relationships.

An informative new whitepaper highlights the importance of consistency for your brand's success and offers four recommendations that every PR professional should consider for more effective communications.

Download our Localization Kit guide to learn best practices in localization kit development.

In this whitepaper, we will discuss: 5 Important Questions to Ask Yourself to Determine Need; Supplier Dependency; Time to Market; Cost Tolerance; Risk and more!

This case study examines Adobe's globalization efforts in transforming traditional practices to global content value chains and outlines how Adobe's been able to do it successfully.

This paper highlights the advances in closed-loop marketing that enable measurement and optimization of digital marketing efforts. It also describes the challenges that CMOs face when pursuing digital marketing strategies and how next-generation WCM solutions help CMOs overcome those challenges.

Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.

Learn how to drive prospects to your page and keep them there with A Best Practices Guide to Successful Landing Pages.

Learn how to turn your leads from lukewarm to red hot with Pardot's 5 Steps to Double Your Web Marketing Value Without Increasing Your Spend.

Customer-driven Online Engagement plays in to these trends and for the first time truly puts the needs of the individual customer central in all online communication. Download the White Paper and start engaging now!