Shopping has always been social - whether we're buying a camera, booking a holiday or renting a car. People buy from people and discuss their decisions. Today, social commercie is back in a big way. The travel industry has fully embraced the power of the crowd and it's hard to find a serious travel site that doesn't have some form of traveller reviews. In thisebook, you will learn about weaving social engagement into every step of the new booking journey to make it easy for people to book with you and share their great experience with others.

Shopping has always been social - whether we're buying a camera, booking a holiday or renting a car. People buy from people and discuss their decisions. Today, social commercie is back in a big way. The travel industry has fully embraced the power of the crowd and it's hard to find a serious travel site that doesn't have some form of traveller reviews. In thisebook, you will learn about weaving social engagement into every step of the new booking journey to make it easy for people to book with you and share their great experience with others.

Today's customers are more information-enabled and mobile than ever before. They may begin the buying process in a retail store and complete it from the comfort of their home, expecting their journey to be personalized, relevant and consistent across all touch points.

For many local merchants, offers linked to consumer credit/debit cards let you optimize your overall marketing program. Download the eBook and understand the new way for local business to attract new customers-and keep them.

As a local merchant, do you want to understand the exploding deal landscape--coupons, daily deals, check-in deals, gamification, card-linked offers and more? Download Deals Deconstructed: The Definitive Merchant Guide to Deals, Discounts and Offers today.

The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Read why earned media is so powerful.

Word of Mouth is the "world's most powerful sales tool," according to Nielsen. In today's social-media-connected world, the voice of your customers is more influential than ever. But is Word of Mouth Marketing effective in B2B environments?

Our new ebook, The Six Essentials of Ratings and Reviews, shares exclusive numbers and expert voices on proven ways to hit higher sales conversions, customer return rates and order values.

Social shopping has changed the purchase journey beyond all recognition. You need to get to grip with the new purchase journey: a complex, cross-channel and thoroughly social process.The New Social Purchase Journey

Download our free SEO ebook for best practice advice to ensure your reviews drive traffic to your site.

Don't waste your marketing efforts or advertising dollars anymore. Simply fill out the form and download the "Call Tracking 101" guide today!

In B2B e-commerce the mechanics are complex, requiring frequent iterative adjustments as technical specifications, end-user goals, and multiple stakeholders participate in the process. B2B e-commerce does not advance in a straight line, but as a web of inter-connected decision points.

Emerging Opportunities in B2B E-Commerce-Part One: Strategies and Insight

B2C users have quickly become accustomed to downloading quick-and-easy software from an "app store," but as this new process becomes more expectation than novelty, how might it alter the way your B2B business operates?

Read this white paper to learn why implementing a secure email attachment management solution can help you enhance security and productivity.

How Travelocity improved its digital marketing. Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.

Read this brief to learn four steps to help guide your customer loyalty strategy.

In this whitepaper, IT Business Edge explains the key business and technology factors to consider in deciding whether and when to upgrade your CRM system, including the SaaS factor.

Vice president of product management at Oracle, explains the difference between a miserable customer experience and a "wow" one.

Tune in to hear a panel of sales experts share their best practices for improving sales results.

From product badges and live chat widgets to button copy, predictive search and more, see what works to increase conversion, average order value and revenue!

This white paper includes case studies on how Sheplers put its ambitious online retailing strategies into action with some successful website testing, targeting and personalization campaigns that improved online revenue, customer acquisition and other key metrics.

The Top 10 Testing, Targeting and Personalization Best Practices provides winning strategies for websites that want to increase conversion and revenue.

Learn how intelligence, integration, and interactivity can drive the results you are looking for!

Findings From Forrester's Q4 2010 Survey Of Customer Intelligence Professionals