Download this complimentary report and learn about the overwhelming number of business managers using an application or service that is not sanctioned by IT.

Does your demand for multimedia content exceed available resources? Learn how to easily and affordably manage, create, collect and collaborate on multimedia content across your company's large geographic footprint and for all digital channels.

Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers.

Forrester believes that marketers should take charge of self-regulation implementation today to protext their brand reputation as well as data collection in the long run. Read to find out more.

This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.

Read this brief to learn four steps to help guide your customer loyalty strategy.

Read this free white paper to learn about all-in-one systems that build your brand and keep customers coming back.

Find out how Oracle On Demand provides all of the business features that users need plus the instant gratification they demand

Does your demand for multimedia content exceed available resources? Learn how to easily and affordably manage, create, collect and collaborate on multimedia content across your company's large geographic footprint and for all digital channels.

Location-based technology for the mass market is an exciting new capability moving rapidly into the mainstream for mobile marketing and engagement

According to Unica team, this ebook teaches how the right Interactive Marketing solution can help marketers engage their customers.

Meet Jane. Jane works in marketing and struggles w/misplaced files, miscommunications, and slow approvals. She's ready to call it quits until...

Describing product pain points without a visual is hard, and having a product at every sales engagement is near impossible. Learn how marketing tools show amazing product stories using stunning interactive visual experiences that win deals.

Want practical tips on how to get started and drive value using Facebook? Then download the official guide to business success on Facebook.

How Travelocity improved its digital marketing. Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.

In this whitepaper, IT Business Edge explains the key business and technology factors to consider in deciding whether and when to upgrade your CRM system, including the SaaS factor.

The FREE Buyer's Guide to Web Conferencing enumerates what you need to know about how a Web conferencing solution can help save your company money.

Learn how intelligence, integration, and interactivity can drive the results you are looking for!

Learn how you can transform your marketing practices into interactive marketing!

Findings From Forrester's Q4 2010 Survey Of Customer Intelligence Professionals

Learn how Unica provides a MAP with a high level of customizable business rules and processes!

A strong, multi-media advertising plan worked until sales started to decline. Using marketing mix modeling iKnowtion, helped this company understand the changing effectiveness of various media, and the impact these trends had on the customers acquired.

Truly understanding your customer means not just listening to what they tell you explicitly, but also interpreting their interactions and recognizing when something significant happens - or doesn't happen. SunTrust Bank has found that customers' transactional data can be a goldmine of information for use in targeted marketing efforts. Often marketers overlook this data because it's too voluminous to put into a customer database. Leveraging an event detection technology makes this data immediately actionable for you to start communicating with customers.

Learn how to turn content assets into online consumer engagement and higher web conversions.

Learn how to turn content assets into online consumer engagement and higher web conversions.