This white paper provides a brief overview of the trend toward consumerized IT and Osterman Research's recommendations for addressing it.

When you sign up and complete $2500 worth of advertising on Videohub Marketplace, we add $500 to your account, which you can use immediately in crease your reach or save for a future campaign.

This white paper examines the challenges inherent in business content collaboration and the criteria that IT professionals should consider in evaluating an effective business content collaboration solution to increase their productivity.

This white paper will explore four data-driven use cases that collectively represent the foundation of how many are now seeking to leverage the potential of "big" marketing data.

The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Read why earned media is so powerful.

In the social media era, Word of Mouth can make or break a hotel. Download the whitepaper to learn how to find and activate your most enthusiastic guests (AKA "Brand Advocates") to recommend your hotel, boosting ratings and bookings.

Word of Mouth is the "world's most powerful sales tool," according to Nielsen. In today's social-media-connected world, the voice of your customers is more influential than ever. But is Word of Mouth Marketing effective in B2B environments?

Companies that systematically identify and energize their enthusiastic customers (AKA "Brand Advocates") to recommend their brand and products online are getting at least a 10X ROI in media and sales value. Download this Zuberance whitepaper to learn more.

Energizing your enthusiastic customers (AKA "Brand Advocates") can bring you the ultimate prize: a powerful marketing force whose recommendations drive sales. Read social marketing success stories in Hospitality, Software, Fitness, Consume

Forward-thinking restaurant marketers are boosting positive Word of Mouth and sales by finding and activating their enthusiastic customers (AKA "Brand Advocates.") Learn how Rubio's Fresh Mexican Grill is doing this now and how you can too.

Download this complimentary report and learn about the overwhelming number of business managers using an application or service that is not sanctioned by IT.

Location-based technology for the mass market is an exciting new capability moving rapidly into the mainstream for mobile marketing and engagement

According to Unica team, this ebook teaches how the right Interactive Marketing solution can help marketers engage their customers.

This free e-Book from KnowledgeVision shares five strategies for accelerating your online video content creation using existing materials you already have in-house.

The What, Why & How of CRM Integration This report contains insights from C-level executives, business analysts and IT engineers, and systems integrators and consultants who design and implement data integration for their enterprise clients.

This KnowledgeVision on-demand webcast showcases how Ed Youngblood, Director of Multimedia and Video Strategy for Alcatel-Lucent Enterprise, solved the content creator's dilemma: How to satisfy the demand for online video content with limited resources.

How can you use the iPad in your organization? What's the formula for a successful iPad deployment? What do you need to know about regulatory requirements, security, HTML5, and custom apps?

In this white paper you will find insight as to how the Calpont InfiniDB database performs far beyond the abilities of a row-based database.

This paper focuses on conveying an understanding of columnar databases and the proper utilization of columnar databases within the enterprise.

This paper looks at advances in database analytics and how they change the playing field for marketing executives willing to seize opportunities made available by new advances in hardware and software.

This paper provides an intro to managers and marketing professionals applying analytics to marketing to significantly improve outcomes. It explains not only why you need to make this shift, but also how you get started and what tools you'll need.

This collection is part of the ANA Magazine Thought Leadership Series sponsored by SAS. The articles explore the variety of ways to use analytics to create marketing functions that are more accountable and profitable.

This white paper provides a blueprint for action for senior marketers and decision makers across the enterprise. It provides straightforward advice on how to build a more durable and profitable customer base.

In a webcast co-hosted by the AMA and SAS, presenters described three areas of focus for using social media, and the five best practices for being effective in social media. This paper provides a summary of that webcast.

This white paper includes practical, candid and irreverent advice from Scott on what it really means to be real time in marketing and PR.