This whitepaper outlines the key components of building an integrated co-op marketing program that achieves your key results and helps your local affiliates be sophisticated marketers.

This paper shares tips for ensuring local websites allow your brand and its local resellers to be "found" at the local search level, deliver the right content to the right audience, and provide measurable marketing ROI.

Behind every great landing page is a great strategy. The best landing pages are R.E.A.D.Y. Apply the R.E.A.D.Y. framework so you can make sure your landing pages have every chance to succeed.

Create better landing pages with this step by step guide. Gather your team, print it out, and write all over it as you go through the strategic process of building high-performing landing pages.

A collection of case studies featuring the world's leading brands. Learn how American Greetings achieved fast ROI with landing page testing. Find out how Citrix was able to allocate media spend based on landing page behavioral analysis.

Does your demand for multimedia content exceed available resources? Learn how to easily and affordably manage, create, collect and collaborate on multimedia content across your company's large geographic footprint and for all digital channels.

Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers.

This Gleansight benchmark report examines the common characteristics of top performing companies. It looks at how they're maximizing the value of their investment in marketing automation, by putting not only the right technologies in place but also the right business processes, organizational culture and resources, and performance metrics.

Email deliverability is about maximizing the potential number of emails reaching the inbox. Privacy is about safeguarding the personal information contained in your mailing database. Download this guide to learn about privacy and deliverability.

An emphasis on measurement has become part of the job description for most marketers in the current business climate. The results of this 2011 survey highlight the connection between analytics and contribution to revenue, illustrating the trends in marketing metrics.

Build your next marketing database online with DataTree. Avoid costly hardware purchases, hiring of programmers, or lengthy delays. Most DataTree databases can be loaded and ready to use in just one day.

Gain sought-after skills and increase your expertise in 8 weeks or less! Earn an Internet Marketing Certificate from USF 100% online.

Tags slow down web sites. Tag management systems provide a solution using a number of methodologies ranging from asynchronous tagging, conditional loading and tag killing to improve site performance.

This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.

Effective local marketing is the single largest opportunity for national brands. Learn how to best utilize "The Local Web" -- the integrated, growing ecosystem of online media channels.

In the market for tag management systems? The "Buyer's Guide to Tag Management Systems" reveals the challenges associated with tagging, benefits provided by tag management systems, and features to consider when looking for such solutions.

Find out how Oracle On Demand provides all of the business features that users need plus the instant gratification they demand

Does your demand for multimedia content exceed available resources? Learn how to easily and affordably manage, create, collect and collaborate on multimedia content across your company's large geographic footprint and for all digital channels.

Learn quick changes you can make to your website this week that will double your email address capture. This webcast also reviews tips for driving eCommerce revenue through promotional emails, and teaches you how to put a $ value on every email address - both designed to help you optimize your overall online marketing strategy.

Location-based technology for the mass market is an exciting new capability moving rapidly into the mainstream for mobile marketing and engagement

This book offers principles and tools you can use to discover how your customers behave - and how to put that knowledge into action to drive more sales.

Describing product pain points without a visual is hard, and having a product at every sales engagement is near impossible. Learn how marketing tools show amazing product stories using stunning interactive visual experiences that win deals.

Want practical tips on how to get started and drive value using Facebook? Then download the official guide to business success on Facebook.

How Travelocity improved its digital marketing. Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.

Hear a panel of sales and marketing thought leaders discuss how improving sales and marketing alignment can positively impact your business.