Download this complimentary report and learn about the overwhelming number of business managers using an application or service that is not sanctioned by IT.

Changing buyer behaviors require business-to-business (B2B) online marketers in order to contact potential customers as well as clients in new methods, simply by delivering content which is customized to their requirements, role, degree of curiosity, as well as stage of problem-solving. This has created advertising automation the mission-critical system with regard to B2B online marketers, but too many advertising frontrunners brain lower the automation path without completely realizing what they are getting into.

This whitepaper will illustrate the power of Data, implementation strategies and what qualities to look for in your data providers.

Forrester believes that marketers should take charge of self-regulation implementation today to protext their brand reputation as well as data collection in the long run. Read to find out more.

Successful lead nurturing anticipates the needs of the buyer based on who they are and what stage they are at in the buying process. Learn how successful lead nurturing can build strong brand loyalty long before a prospect is ready to buy.

An emphasis on measurement has become part of the job description for most marketers in the current business climate. The results of this 2011 survey highlight the connection between analytics and contribution to revenue, illustrating the trends in marketing metrics.

Use this guide as a checklist to compare your current email marketing technology against four core areas where marketing automation extends the power of email - audience targeting, automating marketing tactics, enabling sales and measuring results.

This white paper examines 5 key elements of developing an integrated sales and marketing funnel, and provides examples of how marketing departments can drive qualified sales opportunities and revenue.

This whitepaper establishes the three levels of marketing integration to consider when establishing your objectives and strategy.

Tags slow down web sites. Tag management systems provide a solution using a number of methodologies ranging from asynchronous tagging, conditional loading and tag killing to improve site performance.

In the market for tag management systems? The "Buyer's Guide to Tag Management Systems" reveals the challenges associated with tagging, benefits provided by tag management systems, and features to consider when looking for such solutions.

Conversion is good and abandonment is bad, right? Maybe not. After completing a study on 600,000 conversion cases, the SeeWhy Conversion Academy research team found three common abandonment behaviors that can predict the likelihood of a purchase and help improve overall conversions.

Learn quick changes you can make to your website this week that will double your email address capture. This webcast also reviews tips for driving eCommerce revenue through promotional emails, and teaches you how to put a $ value on every email address - both designed to help you optimize your overall online marketing strategy.

This Gleansight benchmark report is based on the experiences of 229 companies and includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape with descriptions and analysis of 32 solution providers. Most organizations today have business intelligence (BI) tools or at least some way of churning out reports. Fewer have a true business intelligence strategy or a well-architected BI platform for generating actionable insights. Broadly considered, BI encompasses all aspects of gathering, storing, cleansing, analyzing and distributing data. This Gleansight benchmark report reveals how Top Performers are justifying their investments in next-generation BI capabilities, how they're overcoming implementation and organizational hurdles, and how, as a result of their investments, they're now able to make more timely and better informed business decisions across multiple organizational functions.

Although satisfied with the results of their batch-based remarketing service, denim retailer Lucky Brand tested the real time capabilities of SeeWhy's Conversion Manager solution and tripled their online revenue.

This SiriusDecisions vendor profile features Unica, which offers a marketing automation platform that includes online and offline campaign management, Website and content personalization, activity-based campaign triggers, lead management, and customer data and Web analytics.

Quality organizations are under pressure to reduce costs and improve quality, while being hit with new technologies and practices. Agile practices, rich-client technology and cloud platforms are creating disruption in the testing tools market.

See what CI professionals are saying about their technology strategies and challenges: focusing on improving the customer experience, data and measurement challenges, plans for outsourcing online technologies, and current technology use and plans for future adoption.

We surveyed top CMOs to get the real story about how they use social media. See how CMOs use and measure social media.

Learn what's next in social from thought leaders like Clay Shirky, Jeremiah Owyang, and Facebook's Dan Rose and brands like P&G and Best Buy.

In this report, top CPG brands share tips for enhancing cross-channel marketing, building brand loyalty, and measuring social ROI.

We surveyed CMOs with The CMO Club to learn how social media measures up in their organizations -- and their answers may surprise you.

Thought leader Shel Israel shares ways to integrate customer intelligence into your business.

Consumer use multiple touchpoints to engage with your brand before they buy. Leading CPG brands share how to be a part of the conversation.

By making ticket-buying social, Ticketmaster connects with and empowers their customers. Learn how Ticketmaster leverages social to interact with customers and drive new sales.