Download this complimentary report and learn about the overwhelming number of business managers using an application or service that is not sanctioned by IT.

This Deep Dive analyst report from Gleanster Research explores how the notion of synchronization not only allows companies to achieve their desired business objectives in multi-channel customer service, but also gives customers a reason to celebrate. It discusses the core technology enablers as well as the key business processes required to achieve cross-channel customer service.

It goes against every instinct, but displaying negative reviews on your website helps sales online and offline. And that's not all. Bad reviews can also increase customer loyalty and life-time value, provide unbeatable business insight and help you win back unhappy customers

How Travelocity improved its digital marketing. Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.

In this whitepaper, IT Business Edge explains the key business and technology factors to consider in deciding whether and when to upgrade your CRM system, including the SaaS factor.

Findings From Forrester's Q4 2010 Survey Of Customer Intelligence Professionals

Marketing executives seek ways to generate incremental revenue from marketing programs. A national retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.

This free white paper will teach you how to build a modern Customer Feedback Management practice.

Learn how to plan and execute successful social media initiatives with this 28-page framework including best practices on developing your social media strategy, writing day-to-day content and managing your social media team.

In the Social Media Pocket Guide, discover best practices for developing full-scale programs. The guide outlines the business case, content strategy, real-world examples and measurement methods for the 6 best ways to use social media.

With the right technology, it can be easy to collect customer feedback, improve satisfaction metrics and increase customer retention. But you need to have the right tools.

There is a common misconception that feedback initiatives are too cost-prohibitive and require significant expertise. However, best-in-class organizations rely on feedback for everything from lead generation to product development to customer satisfaction measurement.

Come and experience for yourselves on June 21st 2011 at 1:00 pm EST how companies such as Virgin America have adopted innovative techniques that leverage the full potential of today's robust Online Events platforms to achieve challenging corporate communications objectives.

In this report you will learn how to optimize your e-commerce videos to improve conversion rates and boost online product sales.

In this report you will learn how to optimize your e-commerce videos to improve conversion rates and boost online product sales.

Trends such as mobility, Web 2.0, and consumerization are shattering traditional notions of IT control. As a result, IT security organizations are struggling to defend against a more formidable hacker adversary at a time when they have less visibility and control over their IT environment. As part of our Cybersecurity Masters webinar series, ESET would like to invite you to attend these expert presentations by Forrester and ESET.

This whitepaper on creating a successful email is packed full of great tips, strategies and insights into carrying out successful email marketing campaigns!

A whitepaper for PR professionals that gives you the intelligence to analyze why and when to adjust your strategic communication plans.

Social media has changed the velocity of crises and how companies must manage them. It's time to speed up to keep pace. The Speed Kills whitepaper offers tips for managing crisis in the era of social media.

Read the top five reasons why companies have chosen MediaVantage to help them effectively manage their brand, corporate reputation, media relations and stakeholder relationships.

ESET NOD32 Antivirus 4 protects your business without creating system slowdowns that negatively impact productivity. It is effective against emerging malware and Internet threats as they are released, not hours or days later. Request your free trial today.

What value does SkillSoft training provide to individuals and organizations? In late 2010 we asked KnowledgeAdvisors, the world's largest learning analytics firm, to conduct an independent study that would answer this question.

Download this Tech Brief to learn the five common complaints IT professionals have with antivirus software and how you can find software that does the job right.

An informative new whitepaper on the 5 essential changes to the PR Cycle offers important insight into how you can accurately monitor your brand in the marketplace and respond effectively to consumer and media needs and interests.

The impact of the social conversations has dramatically increased. More than 133 million blogs have been indexed since 2002. Twitter has doubled in size this year alone to roughly 30 million users, who create 1,500 new "Tweets" every second. Facebook's 35-year-old-plus demographic grew to 12 million users in the first quarter of 2009. But that's only part of the story. The results from search engines are even more important. 2,300 searches are performed every second of every day.