This Deep Dive analyst report from Gleanster Research explores how the notion of synchronization not only allows companies to achieve their desired business objectives in multi-channel customer service, but also gives customers a reason to celebrate. It discusses the core technology enablers as well as the key business processes required to achieve cross-channel customer service.

The team at Radian6 compiled our most-shared posts from 2011 into this eBook.

This Gleansight benchmark report examines the common characteristics of top performing companies. It looks at how they're maximizing the value of their investment in marketing automation, by putting not only the right technologies in place but also the right business processes, organizational culture and resources, and performance metrics.

Conversion is good and abandonment is bad, right? Maybe not. After completing a study on 600,000 conversion cases, the SeeWhy Conversion Academy research team found three common abandonment behaviors that can predict the likelihood of a purchase and help improve overall conversions.

This Gleansight benchmark report is based on the experiences of 229 companies and includes the following sections: Reasons to Implement, Challenges, Value Drivers, Core Technologies and Success Story. It also includes a Vendor Landscape with descriptions and analysis of 32 solution providers. Most organizations today have business intelligence (BI) tools or at least some way of churning out reports. Fewer have a true business intelligence strategy or a well-architected BI platform for generating actionable insights. Broadly considered, BI encompasses all aspects of gathering, storing, cleansing, analyzing and distributing data. This Gleansight benchmark report reveals how Top Performers are justifying their investments in next-generation BI capabilities, how they're overcoming implementation and organizational hurdles, and how, as a result of their investments, they're now able to make more timely and better informed business decisions across multiple organizational functions.

Although satisfied with the results of their batch-based remarketing service, denim retailer Lucky Brand tested the real time capabilities of SeeWhy's Conversion Manager solution and tripled their online revenue.

ERP software is often criticized for being complex and difficult to use. Learn how to evaluate ERP software for usability.

With the right guidelines-and the right tools-Digital Marketing can provide valuable new ways to connect with customers and grow your business.

Due to today's fast-paced marketplace, employers demand that you stay ahead of the curve and constantly improve your skill set. As a professional, the pressure is on you to meet these demands.

How Travelocity improved its digital marketing. Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.

The lights, the atmosphere, the big screen - it all comes together at the cinema. A great brand deserves a terrific event that mesmerizes its audience and employees. Planning a cinema event is a lot like directing a movie from the cutting room to the red carpet. For your event, evaluate how to deliver without giving too much away. You must know what will connect with your audience.

Content is king online and on screen, right? Then the same must be true for in-person gatherings. Attendance is the key element to a successful event. Read this great guide to getting people to your event.

Discover the power of text ads. Read this case study to learn how a blue-chip financial company used Advertising.com Sponsored Listings to lower CPC and raise awareness.

Like a game of chess, content creation requires strategy. This eBook is not designed with the goal of teaching you how to play safe. It is designed to help you achieve significant wins with content that engages your audience.

This white paper includes case studies on how Sheplers put its ambitious online retailing strategies into action with some successful website testing, targeting and personalization campaigns that improved online revenue, customer acquisition and other key metrics.

Learn how predictive models can improve call volume forecasting. The models provide information about how various independent factors, such as advertising, affect call volume in the short and medium term.

Find out how a customer development plan for digital camera buyers and members of an online communications program identified a core group of loyal customers who were responsible for the majority of sales.

Learn how a financial services company can retain critical customer assets, and their method for predicting customers that will transfer assets in and out of accounts and the expected amounts.

As you plan for 2012, use the seven email marketing trends to guide your marketing initiatives. Download Net Atlantic's white paper to learn more about how to optimize your email marketing for the modern marketing era.

Findings From Forrester's Q4 2010 Survey Of Customer Intelligence Professionals

Marketing executives seek ways to generate incremental revenue from marketing programs. A national retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.

This consumer goods company needed a data-driven approach to determine motivating customer offers that meet both sales and profitability goals. iKnowtion developed an analytic solution that determines the optimal offer for each customer to maximize results.

The financial services marketplace has changed dramatically, prompting many to review their marketing strategies. Find out how market segmentation, customer profitability, and customer mapping were used to help this company deliver desirable value propositions to customers.

iKnowtion helped this data-rich, US automotive manufacturer by developing a test and learn strategy that identified new areas for sales volume growth, while learning how to market more strategically to its customer base.

Optimizing the marketing and sales funnel can have a measureable impact on top-line revenue. Use this calculator, based on SiriusDecisions standards, to calculate and optimize your Revenue Cycle.