This new Raab Report transforms marketing automation adoption from a demanding leap to a manageable flight of steps.

The over-saturation of advertising, and an ever-increasing distrust of ads, has led to a decline in the effectiveness of Paid Media. All the while, Earned Media is only gaining momentum, and for good reason. Read why earned media is so powerful.

In the social media era, Word of Mouth can make or break a hotel. Download the whitepaper to learn how to find and activate your most enthusiastic guests (AKA "Brand Advocates") to recommend your hotel, boosting ratings and bookings.

Word of Mouth is the "world's most powerful sales tool," according to Nielsen. In today's social-media-connected world, the voice of your customers is more influential than ever. But is Word of Mouth Marketing effective in B2B environments?

Companies that systematically identify and energize their enthusiastic customers (AKA "Brand Advocates") to recommend their brand and products online are getting at least a 10X ROI in media and sales value. Download this Zuberance whitepaper to learn more.

Energizing your enthusiastic customers (AKA "Brand Advocates") can bring you the ultimate prize: a powerful marketing force whose recommendations drive sales. Read social marketing success stories in Hospitality, Software, Fitness, Consume

CMOs are challenging trade show professionals to do more with less. That's why savvy marketers are using virtual product demonstrations to eliminate the cost of shipping products and create engaging interactive customer experiences within their booth.

Obtaining products for sales and marketing demonstrations can be tough, especially with large, complex and expensive. See how CMOs are overcoming such issues with virtual 3D product demonstration that look and behave like the actual product.

CMOs are challenging trade show professionals to do more with less. That's why savvy marketers are using virtual product demonstrations to eliminate the cost of shipping products and create engaging interactive customer experiences within their booth.

This paper focuses on conveying an understanding of columnar databases and the proper utilization of columnar databases within the enterprise.

This paper looks at advances in database analytics and how they change the playing field for marketing executives willing to seize opportunities made available by new advances in hardware and software.

Obtaining products for sales and marketing demonstrations can be tough, especially with large, complex and expensive. Learn how CMOs are overcoming such issues with virtual 3D product demonstration that look and behave like the actual product.

The lights, the atmosphere, the big screen - it all comes together at the cinema. A great brand deserves a terrific event that mesmerizes its audience and employees. Planning a cinema event is a lot like directing a movie from the cutting room to the red carpet. For your event, evaluate how to deliver without giving too much away. You must know what will connect with your audience.

This free white paper will teach you how to build a modern Customer Feedback Management practice.

Take advantage of the iPad's interactivity and mobility to wow your clients and leave an impression that sets you apart from the competition.

Meet Jane. Jane works in marketing and struggles w/misplaced files, miscommunications, and slow approvals. She's ready to call it quits until...

In this FREE eBook, learn how PRODUCT marketing departments are creating engaging tools to look 'under the hood' and gain far more knowledge and understanding of the capabilities and benefits of MEDICAL, TELECOM and INDUSTRIAL products. Whether it's a MRI machine, a server or large machinery, INTERACTIVE 3D MARKETING SOLUTIONS are creating powerful customer experiences proven to INCREASE SALES and excite customers.

Come and experience for yourselves on June 21st 2011 at 1:00 pm EST how companies such as Virgin America have adopted innovative techniques that leverage the full potential of today's robust Online Events platforms to achieve challenging corporate communications objectives.

Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.

Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers.

The TV industry is experiencing a sea change and advertising, as we have known it, is threatened as in no other historical period.

This study will examine the five leading contributors to Facebook fan value: (1) Product Spending, (2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and (5) Earned Media Value.

In this complimentary white paper, discover how new interactive technologies allow companies to obtain quick ROIs - in the hundreds of thousands - while creating emotional customer connections at events. Learn how your 2011 marketing programs will generate greater ROI with new interactive marketing technologies.

In this white paper, learn why the marketer's primary mission is to clarify that differentiation and how to find successful marketing tools and techniques to do just that.

In this white paper, learn some of the key ingredients in building excitement around product marketing.