The abundance of demographic data, interests and friends that users store on their social profiles has opened a new world of possibilities for marketers. This white paper makes the case for why today's marketer needs to be savvy about social data-and how it can be collected and leveraged to serve relevant content, recommendations or ads.

Do you make customers register an account in order to leave comments on your site, access information or make a purchase? You could be driving them away. Download the research report and discover the preferred alternative for 77% of consumers.

A comprehensive user management platform provides the essential tools for improving acquisition, creating engagement and building intelligence. Use this guide when evaluating prospective vendors to select the right user management platform partner.

It has been well documented that just having a Facebook page or sending the occasional tweet are not enough to have a significant, sustainable impact on business results. The good news is that there are multiple ways to take advantage of the social media space, and one of the most effective places to start is actually from your own website.

Our CMO Study is the latest in IBM's series of C-suite Studies, encompassing interviews with more than 15,000 top executives over the past seven years. The study casts light on the challenges public and private sector CMOs confront - and the opportunities they envision - in increasingly complex times. It also illustrates how closely CMOs' perception of the marketplace mirrors previous assessments by CEOs.

om managing multiple programs across an ever-expanding network of channels to fulfilling constantly evolving objectives-today's marketers have to juggle changing priorities and reduced budgets while remaining bold, creative and responsive.

Do you wish your email marketing system delivered just a bit more functionality? Are you spending lots of time managing multiple tools and correlating the data they provide? Would it be useful if your CRM and email were tightly integrated? Maybe it's time to consider a marketing automation solution. This new report from Gleanster Research will help you.

This paper will present case studies and research from industry analysts to highlight the areas progressive marketers are tracking, as well as the metrics they are able to move with as a result.

Build your next marketing database online with DataTree. Avoid costly hardware purchases, hiring of programmers, or lengthy delays. Most DataTree databases can be loaded and ready to use in just one day.

Tags slow down web sites. Tag management systems provide a solution using a number of methodologies ranging from asynchronous tagging, conditional loading and tag killing to improve site performance.

Learn how decreasing the time it takes to interact with your website increases engagement, response, and conversion. In this report, learn: *Why slow page-loading sabotages your marketing *Proven ways to improve performance *How to boost speed across mobile devices

Behind every great landing page is a great strategy. The best landing pages are R.E.A.D.Y. Apply the R.E.A.D.Y. framework so you can make sure your landing pages have every chance to succeed.

Create better landing pages with this step by step guide. Gather your team, print it out, and write all over it as you go through the strategic process of building high-performing landing pages.

A collection of case studies featuring the world's leading brands. Learn how American Greetings achieved fast ROI with landing page testing. Find out how Citrix was able to allocate media spend based on landing page behavioral analysis.

Effective local marketing is the single largest opportunity for national brands. Learn how to best utilize "The Local Web" -- the integrated, growing ecosystem of online media channels.

Advertising.com's premium sponsored listings network gives you an unmatched ability to target your text ads by site, section, or page on the web's most popular sites.

From product badges and live chat widgets to button copy, predictive search and more, see what works to increase conversion, average order value and revenue!

This white paper includes case studies on how Sheplers put its ambitious online retailing strategies into action with some successful website testing, targeting and personalization campaigns that improved online revenue, customer acquisition and other key metrics.

The Top 10 Testing, Targeting and Personalization Best Practices provides winning strategies for websites that want to increase conversion and revenue.

Move ahead of your competition this holiday season with the strategic insights offered in The Ultimate Guide To Optimizing Your Website For Holiday Traffic eBook.

Learn how Forrester evaluated the strengths and weaknesses of top CCCM vendors.

Learn how Unica provides a MAP with a high level of customizable business rules and processes!

Social shopping has changed the purchase journey beyond all recognition. Get a grip on the new social purchase journey. Get your free whitepaper now!

Leading companies recognize the importance of eSignatures. This Buyer's Guide lets you know what to look for in an eSignature solutions vendor.

Read this paper from Acquia and learn about the underlying drivers for enterprise social software; key requirements and how Drupal meets those; how open source development outpaces proprietary alternatives; examples of communities built with Drupal and Acquia.