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Search Engines |
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A search engine is a program designed to help find information stored on a computer system such as the World Wide Web, or a personal computer. The search engine allows one to ask for content meeting specific criteria (typically those containing a given word or phrase) and retrieving a list of references that match those criteria. Search engines use regularly updated indexes to operate quickly and efficiently. |
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Results 1 - 16 of 16 matches |
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The Brand Lift of Search |
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More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it's comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions.
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Chinese Search Engine Engagement |
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Comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro conducted an eye tracking study with Chinese students to answer how Search user interaction can differ between cultures, languages and reading patterns. How do Google and Baidu compare? And how do Chinese searchers use organic vs. paid listings?
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Why Branding Becomes More Important In Uncertain Times |
| By : Godfrey |
Published Date: Jun 12, 2008 |
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It’s not unusual for business-to-business companies to cut communications budgets when faced with uncertain times like economic downturns, mergers/acquisitions, reorganization, significant competitive threats, technology changes and the like.
And yet, it is precisely these situations in which communications that support the brand are most helpful. If there’s ever a time when you need the strength, continuity, and support of a healthy brand, it’s when there’s uncertainty.
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What makes search so strategic for B-to-B? |
| By : Godfrey |
Published Date: May 23, 2007 |
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B-to-B Strategic Search has been created by Godfrey to provide the customer-centric, content-driven approach needed for successful business-to-business search performance. It uses all available tools to help B-to-B marketers achieve a presence in the search results of users who are looking for their technology or product. It thus includes both search engine optimization (SEO), the practice of modifying your site to improve organic search results, and search engine marketing (SEM), or paid search.
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What B2B Marketers Need to Know about Improving Search Engine Performance |
| By : Godfrey |
Published Date: Jan 26, 2007 |
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Recently, however, the explosive growth of online media has changed the PR game, creating a deeper, richer two-way communication between a marketer and its target audiences. Now, marketers can use social media strategies and tactics to engage their audiences directly. Those tactics include press release optimization, online media monitoring and reporting, social media press releases, RSS feeds, blogs, podcasts, webcasts and a host of other emerging technologies.
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Podcasts deliver fresh, authentic audio content to target audiences |
| By : Godfrey |
Published Date: Oct 24, 2008 |
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Why are podcasts important? First, podcasts are another innovative way for B2B marketers to communicate directly with their target audiences. Second, podcasts allow marketers to deliver fresh, authentic content, to humanize their companies, to position their companies as thought leaders and to encourage creative thinking. And third, podcasts are becoming the "medium of choice" for customers and prospects who want information fast — in an easily digestible format.
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Webcast: 5 Tips to Turn Your Website into a Marketing Machine |
| By : HubSpot |
Published Date: Sep 29, 2007 |
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Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers. This Internet marketing webcast discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.
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Search Engine Optimization (SEO) 101 |
| By : HubSpot |
Published Date: Feb 13, 2008 |
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Today, B2B buyers start their purchasing process in the search engines. In order to remain competitive, your company needs to be found by the people already searching for your products or services. This webinar will cover the basics of search engine optimization - what is it and why is it important - to demystify SEO and empower marketing professionals to either take on SEO themselves or give them the knowledge to hire an effective - not a scam - SEO consultant.
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iProspect Blended Search Results Study |
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The objective of this survey was to uncover data that would enable search marketers to better understand how search engine users behave when they conduct different types of searches and are presented with different types of search results within the three largest search engines (in terms of market share): Google, Yahoo!, and MSN.
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Target Google's Top 10 to Sell Online |
| By : Oneupweb |
Published Date: Feb 04, 2005 |
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Oneupweb's broad study, Target Google's Top 10 to Sell Online, demonstrates a clear benefit to being listed on the first three pages of Google's results and describes even greater sales benefits to being listed on the first page.
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Oneupweb's 2008 Franchise 500 Study |
| By : Oneupweb |
Published Date: Jul 31, 2008 |
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For America's franchisors, online marketing delivers exponential growth opportunities–but today’s top franchisors are overwhelmingly neglecting search. Discover why top franchisors are falling behind online, and what this means to your business.
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Results 1 - 16 of 16 matches |
Sort Results By : Published Date | Title | Company name |
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More Search Engines Topics |
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Vertical Search, Classified Advertising, Paid Inclusion, Local Search, Internal Search, Mobile Search, RSS And Feed Directories, Google, Yahoo, MSN / Live Search, Directories |
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