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Online. Offline. Are They Working In-Line?
By : Alterian Inc Published Date: Jan 17, 2007
In October 2006, Alterian conducted its 4th Annual Survey which considered the attitudes and opinions of 540 marketers and marketing services. Alterian’s Annual Survey’s focus was on the relationship between online and offline marketing activity, and exploring the benefits of, and barriers to, integrating digital and more traditional marketing.
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Alterian Inc
How to Take Control of Database Marketing
By : Alterian Inc Published Date: Jul 14, 2006
So if you’re a marketer, leave SQL to IT and claim the upper hand when it comes to database marketing. Here are a few tips on how to take control.
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Alterian Inc
The Three Thorns of B2B Database Marketing
By : Alterian Inc Published Date: Mar 14, 2006
The goal of this white paper is to go beyond just the standard technology and provide in-depth information on 2 additional critical companions to technology – data and measurement – that must be integrated to achieve maximum results in B2B database marketing.

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Alterian Inc
Making the Leap from Supplier to Strategic Business Partner
By : Archway Published Date: Nov 21, 2008
In today’s business environment, marketing practitioners must attempt to align their marketing efforts with management’s strategic vision. After all, a greater return on investment (ROI) translates into improved marketing effectiveness and increased revenue, profi t, and market share for the same amount of marketing spend.
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Archway
Transforming Marketing Departments into Marketing Powerhouses
By : Archway Published Date: Nov 21, 2008
The role of marketing is constantly changing. As budgets shrink and demands grow, marketing departments across the country are being carefully scrutinized for their effectiveness. Top executives are holding marketers more accountable, which means they must not only deliver results, but also find ways to measure the actual bottomline impact of their marketing initiatives.
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Archway
Boosting Natural Search Traffic Using Ratings and Reviews
By : Bazaarvoice Published Date: Aug 24, 2007
Driving traffic from natural search is increasingly competitive and expensive. Online market­ers are seeing their operational costs go through the roof just to maintain a consistent level of spending. At the same time, more than three out of every four shoppers are using product ratings and reviews written by other customers to help make a purchase decision.
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Bazaarvoice
Driving Sales with User-Generated Content: How Word of Mouth Impacts Manufacturers Online
By : Bazaarvoice Published Date: Mar 17, 2008
User-generated content – defined as information generated not by a business or media outlet, but by a user of such online assets – drives Web 2.0. When businesses enable customers – or users – to write reviews, ask or answer questions from the community, or share experiences, they create conversations that become the most powerful form of marketing - word of mouth marketing. This paper specifically addresses how manufacturers can work to build their own word-of-mouth working with retailers.
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Bazaarvoice
A Look at Retailers' Perceptions of the Importance of User-Generated Content
By : Bazaarvoice Published Date: Feb 13, 2008
A survey by ResourceInteractive and Bazaarvoice reveals how retailers currently perceive and use user-generated content, and how they plan to expand in the future. It also reveals retailers’ concerns and how they feel reviews will impact their business.
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Bazaarvoice
Altruism Drives User-Generated Content, Study with Keller Fay, November 2007
By : Bazaarvoice Published Date: Nov 26, 2007
Bazaarvoice and the Keller Fay Group, conducted a survey of over 1,300 online reviewers to discover what moved them to share their opinions. Overwhelmingly, the survey found, reviewers are motivated by goodwill and positive sentiment. Fully 90 percent write reviews in order to help others make better buying decisions and more than 70 percent want to help companies improve the products they build and carry.
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Bazaarvoice
Online Consumer Opinions/Use of User Generated Content in the UK, study with JupiterResearch, Jan.08
By : Bazaarvoice Published Date: Jan 11, 2008
This unbiased study found that most UK online researchers rate product ratings and reviews the most helpful feature when researching products to buy online or on the high street, and that almost all shoppers trust online reviews.
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Bazaarvoice
Customer Loyalty and Engagement: How Customer-Generated Content Can Impact Financial Services
By : Bazaarvoice Published Date: Apr 09, 2008
The Internet, competition and expanded consumer options have changed the financial services industry forever. This white paper outlines how customer reviews can build elusive brand loyalty for banks. This white paper specifically denotes how customer reviews can drive the metrics that matter most to banks, including awareness, customer acquisition, and reaching Gen Y clients, who have the potential to be lifelong clients.
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Bazaarvoice
2008 Video SEO Playbook
By : BrightCove, Inc. Published Date: May 28, 2008
With the explosive growth of online video, traditional SEO has taken on a new dimension: video search and discovery. De-mystify the world of video search with a practical framework for video SEO and increase the value of your video content.
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BrightCove, Inc.
Generate Revenue with Online Video Ads
By : BrightCove, Inc. Published Date: Apr 03, 2008
The online video boom presents an enormous opportunity to grow your audience and generate new advertising revenue. Discover proven methods and strategies to create an optimal user experience with online video, resulting in more unique visitors, increased time on site, and higher repeat visits – and ultimately resulting in more advertising opportunities and higher revenue.
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BrightCove, Inc.
Beyond the Browser: Monetization Strategies for Online Publishers in the Downloaded Media Age
By : Catalyst SF Published Date: Feb 27, 2008
This white paper has been written for executives at media publishing and content companies interested in learning about the exploding “non-streamed” or portable video market and finding out about best practices for driving revenue through advertising in this medium.
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Catalyst SF
Fundamentals of Mobile Marketing
By : Catalyst SF Published Date: Apr 07, 2008
This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the platform. Ultimately, this document is meant as a starting point in your pursuit for greater understanding of emerging media options, in this case mobile. After reading, you should have some idea of how to proceed to explore digital marketing for your brand.
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Catalyst SF
Fundamentals of Marketing Through Games
By : Catalyst SF Published Date: Apr 23, 2008
This white paper is designed to provide the marketing generalist with the basics of the gaming industry and how to leverage game marketing tools to improve marketing effectiveness. It is not designed for a gaming expert but rather for the person who is curious about the space, believes that game marketing may have value for their brand, but is not well versed in the opportunities available or the dynamics of the industry.
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Catalyst SF
Accelerating Sales & Marketing with Web Collaboration
By : Citrix Systems, Inc. Published Date: Sep 27, 2007
Thanks to the expanding global workforce, heightened competition and the continued need to cut costs and drive productivity, companies today are facing myriad new challenges. Web collaboration is increasingly becoming an indispensable tool in accelerating sales and marketing processes while simultaneously reducing costs.
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Citrix Systems, Inc.
B-2-B Marketing in 2008: Trends in Strategies & Spending
By : Citrix Systems, Inc. Published Date: Dec 30, 2007
As business-to-business marketers began to turn their attention from implementing their 2007 plans to formulating new ones for 2008, MarketingProfs and Forrester Research teamed up to understand the issues on their minds and the trends that are likely to emerge. Read about them in this report.
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Citrix Systems, Inc.
Using Web Conferencing - Boost Productivity and Increase the Profitability of Your Business
By : Citrix Systems, Inc. Published Date: Jan 23, 2007
Web conferencing can enable geographically dispersed employees to improve their productivity by allowing them to collaborate online. It can also be used for internal or external training purposes. It can also be used as a cost-effective sales tool to reach new customers located remotely.
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Citrix Systems, Inc.
Outsource Marketing: A Smart Choice for Technology Businesses
By : Clarity Quest Marketing Published Date: Oct 08, 2007
Many businesses believe they only have two choices when it comes to marketing -- establish an internal department or contract specific services with a full-service marketing agency. There is a third option worth exploring.  Strategic outsource marketing provides the commitment of an internal resource and the capabilities of a full-service agency without the operating costs of either.
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Clarity Quest Marketing
Marketing Budgets: Determining the Right Amount
By : Clarity Quest Marketing Published Date: Mar 28, 2008
Since there are many ways to determine your marketing budget, it can be very overwhelming to choose which one is right for you. Even though most require a bit of trial and error, this article should help you narrow down your options. There is no one “correct” option to consider when setting your marketing budget, but here are a few methods that have worked for many companies.
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Clarity Quest Marketing
Customer Centric Messaging - What You Need To Know
By : Clickatell Published Date: May 07, 2008
In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones.  Read this case study to learn more.
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Clickatell
The First Step in a Successful Mobile Banking Strategy
By : Clickatell Published Date: Dec 19, 2007
This white paper addresses the application of SMS messaging to the banking industry, and suggests how financial institutions can leverage multimodal messaging architecture to gain a competitive advantage.
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Clickatell
Real Time Information Delivery To Any Location Worldwide
By : Clickatell Published Date: May 20, 2008
To attract and retain customers, financial institutions today must be able to provide customers with real-time, reliable information about their bank accounts and transactions, no matter where they are located. Anywhere access to actionable account information helps customers control their finances, fight fraud, and conduct their lives more efficiently.
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Clickatell
Mobile Marketing – Unlocking a Powerful Tool
By : Clickatell Published Date: Apr 16, 2008
Communication is a profoundly human activity and the primary driving force behind all technological development. The secret of the mobile phone’s success lies not just in its simplicity, but also in its adaptability.  Download this white paper to learn more.

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Clickatell
 
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Instant Messaging Marketing, Viral Marketing, Blog Marketing, Press Release Marketing, Wiki Marketing, Podcast Marketing, Behavioral Marketing, Local Marketing, Social Networking, Classified Advertising, Microsites, International Marketing, Loyalty And Retention
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