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Results 1 - 25 of 108 matches |
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The Surest Path to Social Publishing |
| By : Acquia |
Published Date: Aug 03, 2009 |
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Not doing Social Publishing? You’re behind. Social technologies on the web have changed forever how organizations of all sizes interact with their customers to gather feedback, improve customer service, and protect and grow their brands. Effective web content management must now include social and community capabilities.
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Ensuring Digital Marketing Delivers Sustainable Results |
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As consumers interact online, online marketers need to track their moves. Unfortunately, different marketing systems and vendors make it difficult to truly understand how the range of online marketing efforts work together to influence customers. With limited resources, many marketing directors are making critical decisions based on hunches and happenstance.
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The Mobile Advertising Opportunity: 10 Times Better Results than Online |
| By : AdMob |
Published Date: Jul 20, 2009 |
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Devices like the iPhone have made the mobile Internet a massively valuable new advertising medium, with a worldwide audience of 546 million consumers and 10 times higher brand awareness and 10 times higher click-through rates than online advertising. The mobile Internet is changing the face of advertising, and marketers must adapt to stay ahead of the competition. This White Paper is an introduction to mobile advertising and the key things marketers need to know to run successful mobile campaigns. What you'll learn: 1) The Basics: An introduction to mobile advertising; 2) Who you can reach: Demographics and statistics; 3) Spotlight on the iPhone: What it means for marketers; 4) Results you can expect with mobile advertising; 5) Case studies: Examples of Brand and Performance mobile campaigns; 6) What you need to know to extend your campaigns to mobile.
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US Interactive Marketing Forecast, 2009-2014 (Forrester Research) |
| By : Aprimo |
Published Date: Jan 20, 2010 |
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Interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media, and mobile marketing. This cannibalization of traditional media will bring about a decline in overall advertising budgets, death to obsolete agencies, a publisher awakening, and a new identity for Yahoo!.
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Social Media for Small Business |
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Even though you may not be familiar with the term “social media”, chances are you’ve heard about it or maybe even are using it to communicate in your personal life. But is social media successfully making the crossover from personal pastime to business tool? This blue paper outlines the different types of tools in the social media toolkit and proposes ways they can be used to promote your brand, communicate with your customers and help grow your business.
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CMOs Plan for Higher Social Media Measurability in 2010 |
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Today's CMOs have a wide variety of marketing options, and social media - Facebook, Twitter, and other social networks - is playing a huge role in the new ways brands market. At the same time, results matter more than ever, and many CMOs find the link between social initiatives and measurable business results elusive.
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Get Them Talking: How Growing Participation Chains Will Grow Sales |
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Interactions - no matter how small - drive conversations, leading to measurable business results. Ze Frank and Sam Decker share how to make the most of every interaction.
Why do timeshares offer so many freebies? Why do you ask customers to indicate if reviews are helpful?
It's all about participation. Interactions - no matter how small - drive conversations, which drive business results.
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Driving Sales with User-Generated Content: How Word of Mouth Impacts Manufacturers Online |
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User-generated content – defined as information generated not by a business or media outlet, but by a user of such online assets – drives Web 2.0. When businesses enable customers – or users – to write reviews, ask or answer questions from the community, or share experiences, they create conversations that become the most powerful form of marketing - word of mouth marketing. This paper specifically addresses how manufacturers can work to build their own word-of-mouth working with retailers.
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Get Ahead with Interactive Promotional Contests |
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Breakout Solutions is pioneering the way in which organizations utilize Social Media to meet their online promotional objectives. Our proprietary video contest platform provides a turnkey solution for organizations that value interacting and communicating directly with their target market through social media. Web 2.0, has led to a more interactive and social landscape where content is no longer king, conversation is. Breakout Solutions can help your brand become a part of these conversations so that you have a better understanding of how others view your brand and utilize your products and services.
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The Social Media Revolution, What's Your Strategy? |
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Current trends are telling organizations exactly where their customers are congregating online but there seems to be a disconnect between users spending more time online in social networks and organizations spending more dollars and resources to reach them. Read this research today!
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Business.com's 2009 Business Social Media Benchmarking Study |
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Benchmark your business social media initiatives with this free whitepaper summarizing insights from nearly 3,000 North American businesses - the largest study of business social media use conducted to date. Discover valuable insights into company social media initiatives designed to drive web site traffic, engage customers and build brands.
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How to leverage online video in your social media channels |
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Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
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Will Tweet for Talent: A User's Guide to Talent Recruitment through Social Media from Careerbuilder |
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If you're responsible for Human Resources at you company, this informative ebook will provide an overview of social media as it relates to employee recruiting - with quick tips for getting started, including: how to leverage various social networks to promote your business; the unique benefits social networking offers hiring managers and human resource professionals; how to set up a social media policy to protect your brand; and how to overcome your fears about social media.
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Want to Use Social Media to Benefit Your Recruiting Process? |
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Let the experts at CareerBuilder show you how. This on-demand Webinar explains how social media tools are changing the face of business. Plus, it gives you 10 easy ways to integrate these tools into your recruiting practices. If you want to harness the power of social media, you can't afford to miss this Webinar. Register now!
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Small Business Hiring Guide 2009 from CareerBuilder |
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Hiring and managing quality employees is critical to the success of any small business. It is important to start thinking about your hiring in terms of a talent life cycle...even as a small business. You must dedicate resources, time and care to all phases of employment, from brand establishment and candidate attraction to onboarding and employee succession.
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Fundamentals of Marketing Through Games |
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This white paper is designed to provide the marketing generalist with the basics of the gaming industry and how to leverage game marketing tools to improve marketing effectiveness. It is not designed for a gaming expert but rather for the person who is curious about the space, believes that game marketing may have value for their brand, but is not well versed in the opportunities available or the dynamics of the industry.
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Fundamentals of Mobile Marketing |
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This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the platform. Ultimately, this document is meant as a starting point in your pursuit for greater understanding of emerging media options, in this case mobile. After reading, you should have some idea of how to proceed to explore digital marketing for your brand.
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Customer Centric Messaging - What You Need To Know |
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In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones. Read this case study to learn more.
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The Ultimate Wisdom of Crowds Platform |
| By : Clupedia |
Published Date: Aug 21, 2009 |
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This white paper proposes the ultimate platform to harness the wisdom of crowds – the collective opinion of people which is often better than the opinion of a single expert. The paper starts by describing the needs of different constituents namely consumers, reviewers, marketers, and advertising networks. It then takes an inventory of current solutions and points out their limitations. It also proposes some future developments.
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What Third Generation Blogging Means to You |
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Compendium has the answers and is ready to share. Two significant online trends are directly impacting the present and future of Business-to-Business Marketing, and you'll want to find out how organizational blogging can dramatically impact search engine results and serve as an entry into the world of social media.
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Results 1 - 25 of 108 matches |
Sort Results By : Published Date | Title | Company name |
