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Results 1 - 25 of 99 matches |
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The Surest Path to Social Publishing |
| By : Acquia |
Published Date: Aug 03, 2009 |
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Not doing Social Publishing? You’re behind. Social technologies on the web have changed forever how organizations of all sizes interact with their customers to gather feedback, improve customer service, and protect and grow their brands. Effective web content management must now include social and community capabilities.
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Marketing's New 5Ps: Turning What You Know Inside Out? |
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Originally the 4Ps were the basis for every marketing implementation, but with the dynamic marketplace and customers constantly changing, the 4Ps are no longer enough to satisfy your customer's needs. Changing your core values to 5Ps and integrating these ideas will allow your company to keep pace and understand the customer better.
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The Seven Deadly Sins of Content Management |
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Can your business afford to buy one Content Management System this year only to repurchase another solution next year? If your answer is NO, then read on to learn how to avoid the seven most common purchasing sins committed when buying a CMS.
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Transforming Marketing Departments into Marketing Powerhouses |
| By : Archway |
Published Date: Nov 21, 2008 |
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The role of marketing is constantly changing. As budgets shrink and demands grow, marketing departments across the country are being carefully scrutinized for their effectiveness. Top executives are holding marketers more accountable, which means they must not only deliver results, but also find ways to measure the actual bottomline impact of their marketing initiatives.
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How to Create Powerful Goals for Success |
| By : Arkadin |
Published Date: Feb 27, 2009 |
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This Webinar is brought to you by Paragon Strategies and is presented by Jerry Ervin, President of Paragon Strategies. It demonstrates how and why you should create goals to be successful in the workplace.
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The Economic Necessity of Customer Service |
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Written by: Forrester Research and Sponsored by: Art Technology Group, Inc. In this economic climate, no one can afford to lose a customer. Rather than halting spending, smart customer service executives will use this economic downturn as an opportunity to regroup and reprioritize. What should they focus on?
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Why Interactive Support Is Essential For Travel eBusiness |
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Written by: Forrester Research and Sponsored by: Art Technology Group, Inc. In 2008, contextual, task-related help means more than a toll-free number on a booking page or a FAQ section on your Web site. It means being more relevant and personal and helping travelers in the channel they prefer immediately so they aren't driven to other channels - or worse, a competitor's site.
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White Paper: Click to Call: Giving Voice to Online Transaction |
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Forrester Research identified click to call technology as one of the "Twelve Technologies That Will Transform Online Retail". Online buyers seek to move between phone and Internet channels in a single unbroken session, merging the best of both worlds: the immediacy and human touch of the phone, with the ease and convenience of the Internet. Read More.
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The Saas Advantage for Producing Product Catalogs |
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As a software provider for a product information management solution, we were experiencing a myriad of problems supporting and servicing our on premise application – too many versions to maintain, test, install and upgrade. It was becoming increasingly difficult to support our existing customers, let alone sell to new customers. The following information is a compilation of our research.
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Seven Key Requirements for Personalized Recommendation Services |
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ChoiceStream’s “Seven Key Requirements for Personalized Recommendation Services” white paper outlines e-commerce recommendation services and key capabilities that can improve sales revenue and customer engagement. You’ll also receive a Recommendation Evaluation Scorecard to help you objectively summarize critical core requirements in order to maximize your return on investment.
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Increasing Revenue with Micro-Targeted Product Recommendations |
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Assure your online store not only survives but thrives in these challenging economic times. Download “Increasing Revenue with Micro-Targeted Product Recommendations” by ChoiceStream - the premier personalization service provider. Learn how personalized product recommendations can increase purchases, revenue and customer loyalty for your online store.
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Surviving to Thriving in Online Publishing: The Essential Strategies for Online Success |
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In this white paper, Aiden Colie, Former Senior Vice President, Web Technology, Time Inc. Interactive, reviews the current outlook for online publishing, discusses the challenges companies face if they ignore digital during the downturn, and offers some ideas for surviving (and thriving) in this environment. From a technology standpoint, the paper reviews Content Management Systems, the life-blood of online publishing.
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NetApp Leverages Clickability to Double Traffic, Grow Leads Four-Fold, Cut Costs |
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In this case study, you'll learn how the Clickability SaaS Content-Management Platform enabled NetApp to roll out 16 global, multi-lingual websites in less than 90 days, and dramatically expand the number of worldwide employees who can update content. With Clickability, NetApp saved a "staggering amount of money" by cutting content management costs, while at the same time enjoying skyrocketing traffic and lead numbers, and over-delivering on business goals.
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Which CMS Is Right For Me? A guide to evaluating the various CMS options |
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The content management market has exploded in size in recent years with the availability of platforms like Open Source and SaaS giving way to scores of solutions in a variety of sizes and complexities. While companies are spoiled for choice, the unprecedented volume of solutions makes selecting the right content management system (CMS) for an organization an increasingly difficult task. Learn more today!
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Managed Email Marketing: Using an Outside Agency for Successful Email Campaigns |
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Thousands of companies already leveraged the power of email marketing to promote their business to a wide range of customers. For those businesses that haven't yet introduced email marketing into their advertising efforts - and even for some of those who have - the strategy does reveal some challenges. Companies struggling to get the most out of their email marketing efforts should consider using a managed email marketing service. Let's take a look at the challenges of email marketing and how an outside firm can tackle those issues.
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Lead Generation & Marketing Automation: Step-by-Step Guide with Practical Templates & Tools |
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Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.
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How to Acquire Satisfied and Loyal Online Customers |
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This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.
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Results 1 - 25 of 99 matches |
Sort Results By : Published Date | Title | Company name |
