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Persuasive Architecture - The organization of the buying and selling processes married to the information flow. The focus is persuading visitors to take action. It's similar to information architecture, which involves the design of organization and navigation systems to help people find and manage information more successfully.

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Customer Product Reviews: Key to Driving Satisfaction, Loyalty and Conversion

By : ForeSee Results

Published Date: Jan 02, 2007

Retail sites that offer customer product reviews currently have a competitive advantage, while sites that don't are missing an opportunity to drive satisfaction and loyalty. Find out about the benefits of customer product reviews, and how they impact purchase decisions and loyalty.
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Customer Reviews Drive Online Satisfaction, Recommendation and Loyalty

By : ForeSee Results

Published Date: Jul 19, 2007

Online retailers are always on the lookout for ways to improve the online shopping experience and stay ahead of the competition. Adding consumer product reviews is one such way. As part of the analysis of the Spring 2007 edition of the Top 100 Online Retail Satisfaction Index, we delved into the data specific to consumer product reviews to answer pertinent questions.

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Rich Internet Applications 101: A Primer for Marketing Agencies & Multimedia Developers

By : Integration New Media, Inc.

Published Date: Mar 15, 2008

This new white paper by Integration New Media provides marketing agencies and multimedia developers with a strong foundation of information about Rich Internet Applications (RIAs). From basic definitions through to technology explanations, this white paper is a must-read for those looking to embrace new technologies to satisfy their clients’ growing needs.
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Overcoming Three Challenges Facing the Direct Marketer

By : Offermatica

Published Date: Oct 11, 2006

B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.

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5 Ways You May Be Hindering Your Own Multivariate Tests

By : SiteSpect

Published Date: Apr 15, 2008

If you're like many web marketers, there's so much you've wanted to test to optimize your site. But there are at least five things that you might be doing that could be hindering the success of your tests. Find out how you can improve your multivariate test results to maximize the success of future campaigns in this presentation by SiteSpect.
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