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Results 1 - 25 of 77 matches |
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Podcasts deliver fresh, authentic audio content to target audiences |
| By : Godfrey |
Published Date: Oct 24, 2008 |
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Why are podcasts important? First, podcasts are another innovative way for B2B marketers to communicate directly with their target audiences. Second, podcasts allow marketers to deliver fresh, authentic content, to humanize their companies, to position their companies as thought leaders and to encourage creative thinking. And third, podcasts are becoming the "medium of choice" for customers and prospects who want information fast — in an easily digestible format.
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Waymedia Proximity Marketing: Your Targetted Message At The Precise Time and Place |
| By : Waymedia |
Published Date: Oct 22, 2008 |
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Millions of handsets are sold around the world daily. Handsets are by far the preferred platform of communication there is. People spend more time using their mobile phones than any other device or gadget, and they pay special attention to everything stored in those handsets. In a few words: If brands want to have a presence in their consumers’ environment, and if they want their message to be heard and seen, then they imperatively need to put some value content on users mobile phones. Mobile marketing is typically understood as SMS Marketing, which is managed from a distant point and it impacts the user at random times.
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Field Guide to Email Marketing |
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Today’s subscribers want (and expect) to have personal, relevant, one-to-one relationships with you. But what’s the best way to give them exactly what they want? We’ve discovered a whole new way to think about Email Marketing, and we’ve learned a great deal about raising and nurturing these one-to-one marketing creatures. Quite simply, it begins with your subscribers—and it ends there, too. Because Email Marketing is all about them: what they want, when they want it, and how they want to receive it.
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Lincoln uses Sparta Social Networks to help make dreams come true |
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Lincoln, a division of the Ford Motor Company, was launching an integrated marketing campaign as part of its efforts to revitalize the brand with more contemporary vehicles. The goal of the campaign was to attract a younger demographic. Use of the web by car companies has become more and more important, but Lincoln was setting out to create a new benchmark for consumer involvement and participation. Download this paper to read more.
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Oxygen Turns to Sparta Social Networks to Increase Television Viewership |
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Available in more than 74 million homes, Oxygen Media (Oh!), the cable-television network co-founded by Oprah Winfrey, was looking for innovative ways to introduce a new weekly television program and drive viewership. The strategy: Launch an $8 million marketing campaign that included an online community where viewers would invite and encourage friends to watch the show. Because the premiere dates of television shows are fixed, the network had to get its online community up and running quickly. Download this case study to learn more.
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Packet8 - Sparta Case Study |
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This case-study talks about how the Packet8 broadband voice over Internet protocol (VoIP) and video communications service which lets broadband Internet users add digital voice and video communications services to their high-speed Internet connection. Videophone users now account for almost 5 percent of Packet8’s 74,000 lines, and are one of several drivers in the company's quarterly growth, up 54 percent in the most period to $6 million in revenue. Download to learn more.
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Walking a Day in Subscribers' Shoes |
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For the past 30 years, direct marketers have focused on demographic data to help determine what each segment of subscribers might like. This strategy clearly worked. However, it fails to meet the complexity of the current market landscape, with ever-increasing brand choices for consumers and a growing number of ways to consume and digest information. We’ve set out to show how success can best be realized by asking customers their preferences and using behavioral observations to catalog and respond to their habits and sensibilities.
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Forget the ABC's of Lead Scoring |
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If your sales team loves your ABC lead-ranking system because it really works, good for you. However, if your Hot-Warm-Whatever system is leaving the sales team cold, there is a better way. A robust database and campaign management application helps marketing score every interaction by every lead, online and offline, and prioritize leads automatically for appropriate next steps...
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Field Guide to SMS |
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From critical alerts to time-sensitive notifications, some messages shouldn’t sit in an email inbox. By using SMS (“text messaging”), marketers can leverage a powerful, portable alternative to traditional communication mediums. Through ExactTarget’s Field Guide to SMS, you will learn how SMS can benefit your organization, as well as understand the variety of SMS types that exist, such as alerts, updates, and marketing messages.
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Why Branding Becomes More Important In Uncertain Times |
| By : Godfrey |
Published Date: Jun 12, 2008 |
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It’s not unusual for business-to-business companies to cut communications budgets when faced with uncertain times like economic downturns, mergers/acquisitions, reorganization, significant competitive threats, technology changes and the like.
And yet, it is precisely these situations in which communications that support the brand are most helpful. If there’s ever a time when you need the strength, continuity, and support of a healthy brand, it’s when there’s uncertainty.
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MGMA Connexion - Your Defining Source for Excellence in Medical Practice Management |
| By : MGMA |
Published Date: Jun 11, 2008 |
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MGMA Connexion™ magazine is the medical group practice professional's power resource. Filled with insight from peers, advice from experts and timely information on a myriad of topics, MGMA Connexion™ ranks as the "must-read" magazine for more than 21,500 MGMA members. MGMA’s flagship publication is distributed ten times per year. This issue includes trend stories and member case studies, providing you a behind-the-scenes perspective on the group practice industry.
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Going Global with Geolocation: Using Geolocation to Improve Navigation for Users Around the World |
| By : Quova |
Published Date: Jun 04, 2008 |
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In this new white paper by John Yunker (Beyond Borders: Web Globalization Strategies), discover how to boost click-through and conversion rates by showing Web visitors localized content. Learn how to instantly identify Web visitors’ physical locations, automatically redirect them to relevant pages, and significantly reduce your home page abandonment rates. Also: 3 key questions to ask when considering a geolocation solution. Download your copy now.
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2008 Video SEO Playbook |
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With the explosive growth of online video, traditional SEO has taken on a new dimension: video search and discovery. De-mystify the world of video search with a practical framework for video SEO and increase the value of your video content.
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2008 Channel Preference Survey |
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Do you ever struggle with finding the right channels to reach your target audiences? With the range of choices ever expanding from email to SMS to Podcasts to Twitter, marketers are faced with a multitude of options to execute campaigns. ExactTarget’s Channel Preference Survey whitepaper specifically addresses the impact of consumer communication preferences on marketing success, and helps you take the guess-work out of your multi-channel marketing strategy.
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Real Time Information Delivery To Any Location Worldwide |
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To attract and retain customers, financial institutions today must be able to provide customers with real-time, reliable information about their bank accounts and transactions, no matter where they are located. Anywhere access to actionable account information helps customers control their finances, fight fraud, and conduct their lives more efficiently.
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Customer Centric Messaging - What You Need To Know |
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In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones. Read this case study to learn more.
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Growing Your Online Business-Finding A Better Way To Make Money |
| By : LaGarde |
Published Date: Apr 24, 2008 |
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In this webinar you will learn: The value associated with SaaS model, Importance of PCI Compliance, How to establish an eCommerce plan including budget considerations, Case Study-Overview of TeaGschwendner, Things to look for and avoid when choosing an eCommerce partner, Understanding the LaGarde difference.
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Fundamentals of Marketing Through Games |
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This white paper is designed to provide the marketing generalist with the basics of the gaming industry and how to leverage game marketing tools to improve marketing effectiveness. It is not designed for a gaming expert but rather for the person who is curious about the space, believes that game marketing may have value for their brand, but is not well versed in the opportunities available or the dynamics of the industry.
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Social Media Marketing |
| By : HubSpot |
Published Date: Apr 16, 2008 |
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Learn how to harness the power of the social mediasphere - facebook, digg, del.icio.us, reddit, and many others - to get found by more potential customers, develop meaningful relationships with others in your industry, and position yourself as an expert in your field.
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Mobile Marketing – Unlocking a Powerful Tool |
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Communication is a profoundly human activity and the primary driving force behind all technological development. The secret of the mobile phone’s success lies not just in its simplicity, but also in its adaptability. Download this white paper to learn more.
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The Ultimate Wisdom of Crowds Platform |
| By : Clupedia |
Published Date: Apr 15, 2008 |
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This white paper proposes the ultimate platform to harness the wisdom of crowds – the collective opinion of people which is often better than the opinion of a single expert. The paper starts by describing the needs of different constituents namely consumers, reviewers, marketers, and advertising networks. It then takes an inventory of current solutions and points out their limitations. It also proposes some future developments.
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Results 1 - 25 of 77 matches |
Sort Results By : Published Date | Title | Company name |
Home >
Emerging Marketing |
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More Emerging Marketing Topics |
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Instant Messaging Marketing, Viral Marketing, Blog Marketing, Press Release Marketing, Wiki Marketing, Podcast Marketing, Behavioral Marketing, Local Marketing, Social Networking, Classified Advertising, Microsites, International Marketing, Loyalty And Retention |
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