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Search Marketing

Search Marketing is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods of SEM are Search Engine Optimization, Pay Per Click Advertising, and Paid Inclusion

Results 1 - 25 of 68 matches Sort Results By : Published Date | Title | Company name
Webinar Video Whiteboard: The $220 Billion Lead Generation Problem
By : Genius Inc Published Date: Nov 20, 2008
It’s easy to be pessimistic about sales during a slow economy, but many companies are still buying strongly. Learn how to identify and expedite high-potential sales opportunities.
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Genius Inc
Six Best Practices for Optimizing Your Landing Pages
By : SiteSpect Published Date: Nov 11, 2008
Landing pages serve as a bridge between the marketing message that bring visitors to your website and the site functionality that enables those visitors to take action, such as making a purchase or submitting a lead. What can you do to optimize your landing pages and maximize conversion rates? In this information brief, you’ll learn six best practices to optimize your landing pages and maximize precious marketing dollars.
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SiteSpect
Podcasts deliver fresh, authentic audio content to target audiences
By : Godfrey Published Date: Oct 24, 2008
Why are podcasts important? First, podcasts are another innovative way for B2B marketers to communicate directly with their target audiences. Second, podcasts allow marketers to deliver fresh, authentic content, to humanize their companies, to position their companies as thought leaders and to encourage creative thinking. And third, podcasts are becoming the "medium of choice" for customers and prospects who want information fast — in an easily digestible format.
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Godfrey
Sending, Receiving, and Tracking Large Files Securely
By : YouSendIt, Inc. Published Date: Oct 20, 2008
In this datasheet, discover how it’s now possible to send large files in a way that’s safer and more affordable than FTP, courier services, and email attachments.  Learn how to beat the security challenges that come with global collaboration and data sharing; avoid crippling data transfer problems like partial file delivery or network delays; and know where your file is every step of the way, from sendoff to final destination. Download your copy now.
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YouSendIt, Inc.
B-to-B Branding: Consumer Models Need Not Apply
By : Godfrey Published Date: Oct 02, 2008

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Godfrey
Change your mind about B2B direct marketing to change results
By : Godfrey Published Date: Sep 23, 2008
Direct marketing has always played a role in B2B marketing programs. But new technologies and audience dynamics are inspiring fresh ways to use strategic, actively-managed and highly-agile database marketing to bring new results. Being successful simply requires a different way of thinking.


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Godfrey
Trends in Industrial Marketing 2008
By : GlobalSpec Published Date: Sep 18, 2008
Discover marketing objectives, trends and expenditures in today's industrial marketplace including spending shifts in online advertising and the preferred media mix.
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GlobalSpec
Coordinating Marketing and Sales Across the Entire Revenue Cycle
By : Marketo Published Date: Aug 20, 2008
In this free IDC analyst report, discover why coordinating the activities of marketing and sales—from day one of the revenue cycle—is essential for profitability. Learn how to stop the revenue loss that occurs during a prospect handoff; how to give sales the freedom to target more efficiently, while enabling marketing to build better prospect relationships; and how to choose software that tightens the marketing/sales alignment. Download your copy of this insightful report now.

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Marketo
B-to-B Lead Generation Insights from MarketingSherpa
By : Marketo Published Date: Jul 31, 2008
In a free audio/video Webcast with MarketingSherpa’s Anne Holland, learn valuable, tested B-to-B marketing tips, including how to stop spending too much on SEM while making your remaining SEM budget work harder... how to make prospects pay attention to your content... the key difference between case studies and success stories... when—and why—you should consider removing the registration page... and more.  Don’t miss these proven tips—watch the free 30-minute Webcast now.
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Marketo
Oneupweb's 2008 Franchise 500 Study
By : Oneupweb Published Date: Jul 31, 2008
For America's franchisors, online marketing delivers exponential growth opportunities–but today’s top franchisors are overwhelmingly neglecting search. Discover why top franchisors are falling behind online, and what this means to your business.
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Oneupweb
Solutions to the Demise of Directory Assistance Data
By : Amacai Published Date: Jul 25, 2008
Data is at the core of your business. And yet, complete and accurate data is harder and harder to come by these days. Traditionally, the White Pages and Directory Assistance have been the main source of marketing data, whether it's direct marketing lists, base-file compilations or database verification and enhancement.

However, the growing popularity of alternative phone services, such as wireless and VoIP, has triggered a decline in the volume and quality of marketing data. This report discusses the erosion of traditional marketing data. It outlines drivers, implications and possible solutions. You'll gain valuable insight into how to adapt your business to the significant changes taking place in the data industry.
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Amacai
Sales 2.0 - Faster Sales in a Slower Economy
By : Genius Inc Published Date: Jul 11, 2008
As the U.S. economy grows more uncertain, it is easy to be pessimistic. But there are plenty of opportunities. Companies in many sectors are still buying strongly. And fortunately there are tools out there that will help you find those companies and close deals. Sales 2.0 is about harnessing and leveraging the Internet to sell more, faster.
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Genius Inc
9 Ways to Make Marketing Work Better in Challenging Times
By : GlobalSpec Published Date: Jul 09, 2008
Gain practical tips for making marketing work in a difficult business environment, helping to prevent a downward spiral of falling behind, gain market share from competitors who cut back, and position your company for a surge when conditions improve.

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GlobalSpec
Marketing To Industrial Professionals
By : GlobalSpec Published Date: Jul 03, 2008
This white paper offers suppliers and manufacturers in the industrial sector the information needed to develop a robust and effective online marketing strategy – beyond the company Web site.
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GlobalSpec
Improve Lead Generation and Clean up Your Pipeline
By : Genius Inc Published Date: Jun 30, 2008
Brought to you by Genius.com, the result of surveying over 2000 sales and marketing professionals, this whitepaper includes metrics on lead quality, lead quantity, opportunity prioritization, as well as key steps for improving your numbers.
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Genius Inc
How Can Advertisers Control the Quality of their Online Ad Traffic?
By : Click Forensics Published Date: Jun 25, 2008
In this webinar presentation given by Andy Sweet, Owner, New Tune Media, and Matt Graham, Risk Analyst, Click Forensics, learn practical tips on ways to proactively reduce exposure to click fraud and poor quality traffic in search marketing campaigns.  Also includes a real advertiser’s perspective on driving better traffic quality.  Listen now!
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Click Forensics
Search Engine Optimization Survival Guide
By : Oneupweb Published Date: Jun 23, 2008
Talk the talk of search engine marketing with Oneupweb's Search Engine Optimization Survival Guide. Learn important terminology, discover interesting facts and put SEO to work for you.
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Oneupweb
Why Paid Search Campaigns Often Fall Short of their Volume Targets
By : Marin Software Published Date: Jun 23, 2008
One of the big challenges in search engine marketing is getting all of the volume you want from your campaign.  However, the available volume in paid search is sometimes limited, and prevents you from getting to where you want to in your campaign. In other words, people only search so much on keywords related to your campaign, and there is nothing you can do with your paid search campaign that can change that. Getting at as much (profitable) volume as you can is what it ends up being all about.
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Marin Software
Why Branding Becomes More Important In Uncertain Times
By : Godfrey Published Date: Jun 12, 2008
It’s not unusual for business-to-business companies to cut communications budgets when faced with uncertain times like economic downturns, mergers/acquisitions, reorganization, significant competitive threats, technology changes and the like.

And yet, it is precisely these situations in which communications that support the brand are most helpful. If there’s ever a time when you need the strength, continuity, and support of a healthy brand, it’s when there’s uncertainty.
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Godfrey
B2B Search Success: Quantifying Search Engine Marketing Benefits for B2B Marketers
By : Oneupweb Published Date: Jun 03, 2008
Learn how to predict your business' success through search marketing and secure the support of upper management with Oneupweb's white paper, B2B Search Success: Quantifying Search Marketing Benefits for B2B Marketers.
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Oneupweb
Managing The 'Short Head' of Search
By : Engine Ready Published Date: Jun 02, 2008
You've probably heard about the "long tail" in search engine marketing - the numerous, highly specific, less popular keyword phrases that are a great source of targeted, low cost, and high converting visitors. By examining your web analytics, you can discover and implement many of these very productive "long tail" keyword phrases used by your customers. Executing a "long tail" strategy is critical to campaign success, but don't let it distract you from the power of search's "short head" - that handful of keywords that drive most of your cost and conversions.
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Engine Ready
2008 Video SEO Playbook
By : BrightCove, Inc. Published Date: May 28, 2008
With the explosive growth of online video, traditional SEO has taken on a new dimension: video search and discovery. De-mystify the world of video search with a practical framework for video SEO and increase the value of your video content.
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BrightCove, Inc.
An Action Plan for Improving Search Engine Ranking
By : LaGarde Published Date: May 22, 2008
In this webinar you will learn: The beginning steps to improve your search engine ranking, Examples of SEO tactics, The pitfalls to avoid in your search marketing efforts, Tips for selecting a SEO friendly eCommerce platform.
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LaGarde
iProspect Blended Search Results Study
By : iProspect Published Date: Apr 17, 2008
The objective of this survey was to uncover data that would enable search marketers to better understand how search engine users behave when they conduct different types of searches and are presented with different types of search results within the three largest search engines (in terms of market share): Google, Yahoo!, and MSN.
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iProspect
Strong Q1 for Search Marketing Amid Signs of Weakness Ahead
By : SearchIgnite Published Date: Apr 14, 2008
Read this SearchIgnite issues Q1 2008 report, evaluating state of the search landscape and performance of the top engines.
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SearchIgnite
 
Results 1 - 25 of 68 matches Sort Results By : Published Date | Title | Company name
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Search Marketing

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More Search Marketing Topics
Keyword Research Tools, Bid Management, Search Engine Optimization, Pay Per Click Marketing, Link Development, Competitive Analysis, Search Engine / Directory Submission, Branding, Content Syndication, Content Development
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