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6 Questions for Your PPC Manager
By : Site Pro PPC Published Date: Mar 16, 2010
Thinking about hiring a PPC Manager? This Whitepaper explores some of the most important questions you can ask.
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Site Pro PPC
2010 Digital Marketer: Benchmark and Trend Report
By : Hitwise Published Date: Mar 04, 2010
The latest report by Experian Marketing Services provides critical data and trend information spanning the marketing ecosystem, presenting marketers with a more complete and accurate understanding of the digital consumer. This report has key customer data statistics and tips for digital marketers as well as insight on the multichannel attitudes and behaviors of consumers today.
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Hitwise
Cloud Computing and Web Application Performance: The Risks of Adopting The Cloud
By : Gomez Published Date: Mar 03, 2010
Any business considering cloud computing to support its customer-facing Web applications must look beyond the cloud's cost savings and scalability and evaluate how cloud adoption will impact the end-user experience. This whitepaper addresses the Web experience challenges companies must address when adopting the cloud. It offers perspective and best practices to achieve world class Web performance and assist in the evaluation of cloud providers and development of cloud performance SLAs.
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Gomez
White Paper: Bold Brands Drive Revenue with Storytelling
By : NCM Fathom Published Date: Feb 26, 2010
Powerful stories captivate us every day. NCM Fathom explores how businesses can drive revenue and build loyalty sharing their brand's story to compel audiences to change behavior and take action.
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NCM Fathom
It's Not Just About Leads: Sell More by Speaking Your Customer's Language
By : Jigsaw Published Date: Feb 26, 2010
How often does your sales team complain about the leads? Many times the lead is not the problem, rather, it's the story sales is telling, that limits sales growth. Are you speaking your customers' language? No Deals to 10 Deals a week: By speaking the customer's language, your sales team talks to more people and wins more business.
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Jigsaw
Will Tweet for Talent: A User's Guide to Talent Recruitment through Social Media from Careerbuilder
By : CareerBuilder Published Date: Feb 25, 2010
If you're responsible for Human Resources at you company, this informative ebook will provide an overview of social media as it relates to employee recruiting - with quick tips for getting started, including: how to leverage various social networks to promote your business; the unique benefits social networking offers hiring managers and human resource professionals; how to set up a social media policy to protect your brand; and how to overcome your fears about social media.
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CareerBuilder
Call Tracking Simplified
By : Mongoose Metrics Published Date: Feb 19, 2010
Many marketers are frustrated with the current, limited methods of analyzing and measuring online to offline conversions. They believe today's technology cannot deliver a complete picture of real sales-ready leads and this won't justify online ad spending.
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Mongoose Metrics
Saepio Distributed Marketing Leadership Series: The Enterprise Marketing Management Strategy Guide
By : Saepio Published Date: Feb 19, 2010
Marketing process optimization technologies are emerging everywhere. Yet none fully address a corporate marketer's needs and none fit the definition of a complete, integrated enterprise marketing management system. But that doesn't mean you shouldn't start implementing EMM today.
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Saepio
How to leverage online video in your social media channels
By : Cantaloupe Published Date: Feb 19, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
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Cantaloupe
Following up on Business-to-Business Sales Leads - and Turning Them Into Sales Opportunities
By : eMedia Published Date: Feb 18, 2010
Sales' function - its reason for being - is to provide clients with a satisfactory solution to the problem at hand. To help drive this, the post-acquisition follow-up works best when it emphasizes Problem and Solution.
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eMedia
Why New Movers for Direct Marketing & what to look for when acquiring lists
By : LSSiDATA Published Date: Feb 05, 2010
New movers are ideal targets for Direct Marketers. New homeowners and renters invariably purchase a wide range of products and services. According to moving.com "People who are moving spend more during the 3 months surrounding their move than non-movers spend in 5 years."
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LSSiDATA
US Interactive Marketing Forecast, 2009-2014 (Forrester Research)
By : Aprimo Published Date: Jan 20, 2010
Interactive marketing will near $55 billion and represent 21% of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media, and mobile marketing. This cannibalization of traditional media will bring about a decline in overall advertising budgets, death to obsolete agencies, a publisher awakening, and a new identity for Yahoo!.
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Aprimo
Live Forrester Webcast with Stephen Powers on Tuesday 1/26 at 11am PT - Web 2.0 content management
By : Day Software Published Date: Jan 20, 2010
Register for this live online webinar on 1/26 at 11am Pacific Time to hear Stephen Powers, Senior Analyst at Forrester, speak on how to achieve marketing success with Web 2.0 content management strategies. Learn how to increase returns on investment from the Web; be an agile marketer and respond quickly to changing market needs; optimize your online channel to increase revenue and leverage new Web 2.0-oriented content management solution to drive greater agility and enhanced results in your online channel.
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Day Software
Maximize Google Rankings - SEO Tactics, Tools and More
By : MoreVisibility Published Date: Jan 11, 2010
This recorded webinar is ideal for marketers who want to boost their natural ranking on Google, and covers: Google Webmaster Tools, Google Site Map / External Site Maps, Content / Keyword Targeting, Leveraging Additional Google Channels, Tracking Results / Analytics and many more!
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MoreVisibility
Webinar: Making the Most of Bid Management Automation with Andrew Goodman
By : Acquisio Published Date: Jan 08, 2010
The world of pay per click software is evolving at a rapid pace. Modern interactive agencies need professional tools which will adapt quickly to provider API changes and emerging business models in paid-search. View this webinar to making the most of paid search automation.
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Acquisio
Don't Settle for a "Good Enough" B2B Lead Management Solution
By : Neolane, Inc. Published Date: Jan 08, 2010
This white paper provides advice on how to avoid the #1 mistake many of your peers made when going through the technology selection process: settling for a lead management solution that's "good enough" instead of putting in the hard work required to identify one that meets their needs now and in the future.
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Neolane, Inc.
B2B Marketers: Don't Wait Another Minute To Get Started with Lead Nurturing Programs
By : Neolane, Inc. Published Date: Jan 08, 2010
This white paper outlines how B2B marketers can build the foundation for their own lead nurturing programs to increase campaign effectiveness, maintain the interest of prospects through the entire sales cycle, and deliver automated time- and event-triggered inbound and outbound programs.
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Neolane, Inc.
5 Secrets to Winning at Direct Marketing
By : Guaranteed Direct Published Date: Jan 04, 2010
How do you stand out from the rest of the pack, while trying to spend less and deliver better results? This paper examines 5 secrets to one overlooked media that is paying big dividends for organizations in a range of industries.
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Guaranteed Direct
Are you evaluating PPC software to license? Here's what we learned and how we made our decision.
By : Acquirgy Published Date: Dec 09, 2009
For 6 months we evaluated leading PPC technology platforms including Marin, Kenshoo, Aquisio, SearchForce, Omniture, Clicable and others. Using a SWOT analysis, we compared their capabilities for small clients, as well as clients spending more than $1 million a month. We also explored their value for both lead generation and ecommerce clients.
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Acquirgy
8 Critical Success Factors for Lead Generation: An on-demand Webinar Tutorial by Brian Carroll
By : eMedia Published Date: Dec 07, 2009
Marketers today are constantly reminded that the company needs more sales leads NOW. Unfortunately, that immediacy often means sacrificing quality for sheer quantity. Learn the 8 key factors to developing quality leads from the leading expert in B2B lead generation, Brian Carroll.
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eMedia
Get Them Talking: How Growing Participation Chains Will Grow Sales
By : Bazaarvoice Published Date: Dec 01, 2009
Interactions - no matter how small - drive conversations, leading to measurable business results. Ze Frank and Sam Decker share how to make the most of every interaction. Why do timeshares offer so many freebies? Why do you ask customers to indicate if reviews are helpful? It's all about participation. Interactions - no matter how small - drive conversations, which drive business results.
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Bazaarvoice
Sales Intelligence: The Secret to Sales Nirvana
By : OneSource Published Date: Nov 20, 2009
This benchmarking report examines how best-in-class sales organizations incorporate sales intelligence into their sales efforts to produce tangible gains in productivity and revenue generation. By offering practical tips on using sales intelligence and addressing some barriers to sales productivity, readers will gain actionable insights from this informational paper.
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OneSource
A Solution to Poor IT and HR Lead Quality
By : Solution Publishing Published Date: Nov 10, 2009
In point of fact, a lead that does not result in a sale has negative value to the company since resources must be spent to determine its futility. In this whitepaper we have endeavored to demonstrate a technological method to predict a lead's probability of becoming a sale and propose solutions for those targeting HR or IT professionals. Download this free whitepaper to learn how to improve your lead quality when targeting HR or IT professionals.
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Solution Publishing
Managing Search In-House? Spotting Trends, Identifying Benchmarks Overcome Challenges, Improve Retur
By : Acquirgy Published Date: Oct 28, 2009
If you're managing search in-house, this exclusive White Paper from Acquirgy will help you identify negative trends, and provide critical suggestions to reverse them. If you're considering bringing search inside, this White Paper will help you implement the transition successfully. For both readers, it will provide a roadmap to improve ROI and increase efficiencies.
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Acquirgy
Email Automation: Do More With Less-A Knowledge Marketing Whitepaper
By : Knowledge Marketing Published Date: Oct 22, 2009
Automated email marketing programs lighten the load on today's marketers and ensure communication with prospects at the precise moment, with a targeted message. Knowledge Marketing offers their guide to creating one-to-one messaging with relevant and timely content that is fully automated. Learn more today!
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Knowledge Marketing
 
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