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Ad Serving |
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Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the web site or advertiser most money, and monitor progress of different advertising campaigns. |
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Exclusive Interview: John Nydam & Tom Brennan |
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Tom Brennan and John Nydam explain the Melissa Data and Stalworth partnership, discuss the business problems caused by bad data, and describe how DQ*Plus provides a complete data quality solution for enterprise applications and commercial databases.
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10 Tips for Webinar Invitations |
| By : Act-On |
Published Date: Nov 11, 2008 |
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Discover how to get maximum response from your next e-mail Webinar invitation. Learn how to make your event stand out from the crowd, and how to avoid the common mistakes that doom most Webinars to mediocrity.
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ROI Accelerator for Marketers: Testing Your Way to Improved ROI |
| By : Lyris |
Published Date: Oct 15, 2008 |
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With a well-planned testing program, we can measure the return on investment (ROI) on every campaign. Testing helps us prioritize programs and justify budgets, and it provides a road map of possibilities for future campaigns. The ROI Accelerator discusses the following: Why your company should test, what to test for, how and when to test and how to determine ROI.
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Optimizing Marketing and Sales Lead Management with Marketing Automation |
| By : Marketo |
Published Date: Sep 19, 2008 |
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This free workbook from the experts at IDC explores common lead management failures and how to prevent them. Learn the 6 lead management stages and what can go wrong with each, along with 4 key trends that are making marketing automation an increasingly appropriate choice. Plus, get detailed worksheet tables to help you prioritize needs, assess technology, and select a vendor. Don’t let your valuable leads go to waste—download your copy of this IDC workbook now.
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Generate Revenue with Online Video Ads |
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The online video boom presents an enormous opportunity to grow your audience and generate new advertising revenue. Discover proven methods and strategies to create an optimal user experience with online video, resulting in more unique visitors, increased time on site, and higher repeat visits – and ultimately resulting in more advertising opportunities and higher revenue.
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The Infinitely Complex Online Sale |
| By : [x+1] |
Published Date: May 01, 2006 |
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Publishers spend millions generating content, designing user experiences, and promoting themselves as the destination of choice when people open up their browsers. In order to pay for the user's attention, they sell impressions. But who should publishers sell to? Be sure to consider the key points explained in this paper.
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![[x+1]](http://www.emarketingpapers.com/images/userlogo/39_logo_xplus_main.gif) |
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Results 1 - 10 of 10 matches |
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