 |
|
Results 1 - 25 of 29 matches |
Sort Results By : Published Date | Title | Company name |
|
|
Three ways to make B2B direct marketing work in a web 2.0 world |
| By : Godfrey |
Published Date: Sep 23, 2008 |
|
Many B2B marketing professionals are happy with a 2% response on their mailings. Others are thrilled to get a 0.5% click-thru-rate on their email marketing campaign. If that’s you, you are probably using mass direct marketing techniques; not the relationship marketing possible with today’s targeted direct marketing technologies.
Download Now
|
 |
|
|
|
|
|
Managing Your Online Brand Reputation |
|
|
Your online brand reputation can affect many areas of email marketing, including acquisition strategy, list hygiene, delivery, and conversion rates. Join experts from BlueHornet's Deliverability & Privacy Services team and Pivotal Veracity to learn ways to assess and manage your online brand reputation more easily.
Download Now
|
 |
|
|
|
Creating Great Subscriber Experiences: Are Marketers Relationship Worthy? |
|
|
Email marketing is a lot like dating. The marketer tries hard to be seen as an enticing match by the potential subscriber. He offers attractive benefits (best selection! free shipping! fascinating articles!) which the subscriber examines, assessing the possibilities. The subscriber enters into a budding relationship with the expectation that each conversation with the marketer should be interesting and relevant enough to be worth their precious time.
Download Now
|
 |
|
|
|
|
|
A Guide to Effective Email Acquisition |
|
|
This white paper provides a number of well-tested, organic methods for email acquisition – giving marketers actionable insight to attract and retain a loyal, profitable subscriber base. Download it now.
Download Now
|
 |
|
|
|
Email Frequency: How Relevancy Tactics Changed the Rules |
| By : Listrak |
Published Date: Apr 23, 2008 |
|
Email marketing provides a lot more flexibility as the delivery schedule isn't dependent on outside factors. However, just because email gives you instant access to your subscribers doesn't mean you can email them impulsively or impetuously. Your emails must follow a plan that is as well thought-out and deliberate as all of your other marketing initiatives in order to remain effective.
Download Now
|
 |
|
|
|
|
|
Growing Your List Organically |
| By : Bronto |
Published Date: Jan 22, 2008 |
|
You've crafted a highly dynamic, engaging email campaign...now what? Balancing the need to respect customer preferences with the obligation to deliver value to your organization is imperative. So where do you start? This white paper, Best Practices for Email Acquisition, will outline the steps to creating an unforgettable opt-in experiences that lays the foundation for more rewarding email relationships.
Download Now
|
 |
|
|
|
|
|
Creating a Multi-Channel Strategy: Increase Your Email Performance by Integrating Other Channels |
| By : Bronto |
Published Date: Sep 17, 2007 |
|
Improving your performance of email marketing often involves incorporating other online and offline marketing strategies to achieve overall success. As customers become more savvy shoppers, so does the need for companies to communicate in a personalized, relevant and coordinated manner. The most successful campaigns target your customers across multiple channels while following the customer throughout the customer management life cycle.
Download Now
|
|
|
|
|
Do You Need Integrated Marketing? |
|
|
Today’s Marketing departments are being asked to deliver stronger results with fewer dollars. Finding new ways to increase your marketing effectiveness is becoming more of a necessity rather than a desire. Developing an “Integrated Marketing” strategy leverages technology and process change management that can dramatically improve your Marketing ROI.
Download Now
|
 |
|
|
|
Re-mailing: Targeting Those That Don't Open |
| By : Bronto |
Published Date: Aug 24, 2007 |
|
Getting your message to the inbox and opened has become a significant challenge for most email marketers. Once you've done all you can to craft a relevant, effective message and compelling subject line, the decision to open rests entirely on your recipient. Re-mailing is an effective and efficient tactic, giving your message a second chance at the elusive "open" without additional investment.
Download Now
|
|
|
|
|
Assembling a Quality Email Marketing Team |
|
|
Email marketing should be considered a key component of a company’s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.
Download Now
|
 |
|
|
|
Email Marketing Companion |
| By : Bronto |
Published Date: Jul 27, 2007 |
|
Here's a companion that no email marketer should be without. From abandonment to win-back, included is over 100 common terms used by email marketers. Some terms may be very familiar, while others may be new to you. Maybe you've always wondered how SPAM got its name or what they really mean when they say "customer life cycle". Don't be caught without the answers any longer.
Download Now
|
|
|
|
|
Improving Data Quality with Real-Time Web Services |
|
|
Visitors to your website are valuable leads and capturing their contact information is essential to converting them to customers. However, when prospects enter email addresses and phone numbers into a web form they often make mistakes, such as misspellings and typos, or they falsify data, which prevents you from being able to contact them.
Download Now
|
 |
|
|
|
Email Marketing Best Practices: Checklist for Outsourcing HTML Newsletters |
| By : Listrak |
Published Date: May 29, 2007 |
|
Even though there are many email marketing solutions that allow marketers to create, deploy, track, and manage their email marketing campaigns easily, there is still a significant percentage of companies that outsource this business process to an outside advertising agency, search engine optimization firm, application service provider, or interactive marketer.
Download Now
|
|
|
|
|
How and Why To Switch Email Service Providers |
|
|
There are more than one hundred Email Service Providers (ESPs) selling their services in the market today and all of them are on the hunt for new customers. This white paper identifies what we call, "decision points," factors that make it worth your while to consider finding a new ESP.
Download Now
|
 |
|
|
|
|
|
Online. Offline. Are They Working In-Line? |
|
|
In October 2006, Alterian conducted its 4th Annual Survey which considered the attitudes and opinions of 540 marketers and marketing services. Alterian’s Annual Survey’s focus was on the relationship between online and offline marketing activity, and exploring the benefits of, and barriers to, integrating digital and more traditional marketing.
Download Now
|
 |
|
|
|
Beyond B2B - A New View of the Institutional Market |
| By : MCH |
Published Date: Jan 01, 2007 |
|
Not all B2B customers are businesses. There is a parallel world of non-businesses among your customers that you may not be fully aware of. Beyond B2B lies the Business-to-Institution (B2i) market, a sector that includes over 2 million institutions, spending $4.1 trillion annually.
Download Now
|
 |
|
|
|
|
|
Growing Your List with Email Append |
|
|
Is the success of your email marketing program limited by the size of your subscriber list? Email append, the process of adding email addresses to a postal customer database, is a quick and affordable way to expand the size of your email list. If you haven’t considered it in the past, it’s time to take a look. Perceptions about email append and the methods for doing it have matured over the past few years, and it’s now a predictable and reliable email list growth tactic. This white paper provides guidelines and best practices for consumer email appending.
Download Now
|
|
|
|
|
|
|
|
| |
|
|
|
Results 1 - 25 of 29 matches |
Sort Results By : Published Date | Title | Company name |
