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Results 1 - 23 of 23 matches |
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Guru's Guide to Email Marketing Success |
| By : Lyris |
Published Date: Oct 14, 2008 |
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Email marketing is the most popular and one of the most effective forms of marketing used today. It is quick to deploy, offers immediate and highly measurable results, enables advanced customer segmentation and personalization and delivers a high return on investment.
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Customer Acquisition Self-Audit Guide |
| By : Lyris |
Published Date: Aug 27, 2008 |
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How can you acquire new customers when people are spending less in today’s slow economy? Without the right processes and metrics, your well-intentioned customer acquisition programs can become expensive experiments, with few results. A step-by-step self-audit of your current customer acquisition programs can help get the sales you need. Download the free customer acquisition self-audit guide now.
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Data Collection Strategies for Lifecycle Messaging |
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The effectiveness of your targeting and personalization efforts are only as good as the data used to power them. This article will help you discover effective ways of collecting subscriber data -- allowing you to drive campaigns that evolve as your subscribers' preferences and behaviors change over time.
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Improve Your Open Rates for Acquisition Email |
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This article, published by Target Marketing in April 2008, examines principles and practices associated with acquisition e-mail, which also apply to CRM programs, that are often overlooked by marketers when building their e-mail strategies. These fundamentals serve as strategies to consider and employ to yield higher response rates and a more effective e-mail marketing effort.
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Creating Intelligent Client Interactions |
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Consumers contact you through a growing number of channels. With this Yankee Group study, you'll learn how predictive analytics can help you instantly identify your best customers and prospects, match them to the best agents and give them more personalized attention - thus maximizing customer acquisition and cross-sell opportunities.
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Conversions: The Only Real Way to Measure Success for Acquisition Email |
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This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
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How to Select Partners to Communicate Your News |
| By : Godfrey |
Published Date: Oct 17, 2007 |
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With the constantly-changing media landscape and the growing demand for media communication via 2.0 channels, you need to reconsider both your news and the vendor partners on whom you rely to distribute it. It could mean the difference between a purposeful, engaging and long interactive life for even the "smallest" news item, and a costly yet low-impact news distribution program that saps valuable resources. This white paper tells you some key considerations to help guide your selection process.
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Can Speaking Avatars Help Your Website? |
| By : SitePal |
Published Date: Jun 25, 2007 |
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Discover the benefits and potential pitfalls of using speaking avatars (virtual animated characters) for your small business websites. Learn the best practices to use to increase conversions with a talking character!
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How to Acquire Satisfied and Loyal Online Customers |
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This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.
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Denison University: Email Marketing Delivers ROI for College Fund Raising |
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Denison University utilizes a multi-faceted direct marketing program to communicate with their alumni and other key constituents. Email marketing has become a more important part of their development strategy in recent years due to the cost effectiveness, tracking capabilities and growing use of email and internet to contribute to the school’s Annual Fund.
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B2B Online Marketing Guide: 5 Critical Steps |
| By : Omniture |
Published Date: Oct 20, 2006 |
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Over the past ten years, as online options have increased 100 fold, the world of B2B marketing has reinvented itself—several times. In order to be competitive, particularly in the Web 2.0 environment, businesses have to be ahead of the trends.
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Overcoming Three Challenges Facing the Direct Marketer |
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B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.
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5 Steps to Effective Web Measurement |
| By : Omniture |
Published Date: Sep 08, 2006 |
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Many marketers shy away from Web analytics because it sounds more like a logarithmic equation than a marketing solution. But after you strip away the multi-syllabic veneer, Web analytics is really nothing more than an incredibly effective tool to help you grow your business.
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Left and Right Brain Marketing |
| By : [x+1] |
Published Date: May 01, 2006 |
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Marketers tend to be a bit long in the tooth regarding their data prowess, and often fail to acknowledge the rift between creative development and the analytics process. Find out how to increase online conversion by bridging the gap in this white paper.
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![[x+1]](http://www.emarketingpapers.com/images/userlogo/39_logo_xplus_main.gif) |
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Behavioral Targeting: Manifestation of Accountability |
| By : [x+1] |
Published Date: May 01, 2006 |
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Behavioral targeting, specifically with regards to the audience optimization process, opens a new level of accountability in the marketing space. Learn how testing and indexes such as the VPM index can make marketers more accountable for their results, paving the way for improving your marketing strategy.
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Best Practices for Measuring the Website Contribution to Multi-channel Purchase Behavior |
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To date it has been virtually impossible to find reliable and meaningful standard metrics for multi-channel customers that measure the influence of the online shopping experience on total revenues. Learn more about the Multi-Channel Value index (MCVI), a strategic metric developed by ForeSee Results that projects the contribution of the website to a multi-channel retailer's overall sales through a calculation based on the ACSI methodology.
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E-Metrics: Business Metrics For The New Economy |
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Defining specific metrics for measuring the success of a Web site is a daunting task. The inability to identify proper criteria and meaningful calculations is hampering the e-business world's capacity to determine the value of corporate Web sites and to set appropriate budgets for their development.
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Results 1 - 23 of 23 matches |
Sort Results By : Published Date | Title | Company name |
