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Conversion Testing

Conversion Testing is the science and art of enhancing a visitor's online experience with an advertiser's offering when they visit a web site or see an online ad - with the goal of transforming the visitor into a customer.  It compares historical conversion rates with adjustments made to a website to increase the conversion rate.

Results 1 - 25 of 79 matches Sort By : Published Date | Title | Company name
2010 Digital Marketer: Benchmark and Trend Report
By : Hitwise Published Date: Mar 04, 2010
The latest report by Experian Marketing Services provides critical data and trend information spanning the marketing ecosystem, presenting marketers with a more complete and accurate understanding of the digital consumer. This report has key customer data statistics and tips for digital marketers as well as insight on the multichannel attitudes and behaviors of consumers today.
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Hitwise
Holiday Retail Recap 2009
By : Hitwise Published Date: Mar 04, 2010
Learn which retail websites were successful this holiday season and how trends differed this year from years past. This webcast also covers what holiday content and gifts consumers searched and the shifts in audience profiles for the 2009 holiday season.
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Hitwise
Hitwise Credit Card Report
By : Hitwise Published Date: Mar 04, 2010
What is the state of credit card comparison websites? Learn the answer to this question and more with the latest research report from Hitwise. You will learn what types of consumers are shopping around for credit cards, how that is changing and whether more consumers are seeking out store cards or specialty cards.
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Hitwise
Why the Mobile Web is Disappointing End-Users
By : Gomez Published Date: Mar 03, 2010
The mobile web is growing at an unprecedented rate. According to The Nielsen Company web visitors using a mobile device increased from 42.5 million in July 2008 to 56.9 million in July 2009. Due to the increased adoption, faster networks and more capable mobile devices, businesses recognize substantial value and opportunity from the mobile web.
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Gomez
Why Web Performance Matters: Is Your Site Driving Customers Away?
By : Gomez Published Date: Mar 03, 2010
More than ever, your Website's performance matters. The average online shopper expects your pages to load in two seconds or less, down from four seconds in 2006; after three seconds, up to 40% will abandon your site.
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Gomez
When More Website Visitors Hurt Your Business: Are you ready for peak traffic?
By : Gomez Published Date: Mar 03, 2010
A market research study on the impact of poor web performance during peak traffic times on revenue, brand and loyalty.
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Gomez
10 Key Online Marketing Trends for 2010
By : Unica Published Date: Mar 02, 2010
Download 10 Key Online Marketing Trends for 2010 to reveal what is shaping online marketing today.
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Unica
7 Tips to Boost Online Conversion
By : Unica Published Date: Mar 02, 2010
Download Top 7 Tips for Boosting Online Conversion to find gold in your online interaction data.
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Unica
Will Tweet for Talent: A User's Guide to Talent Recruitment through Social Media from Careerbuilder
By : CareerBuilder Published Date: Feb 25, 2010
If you're responsible for Human Resources at you company, this informative ebook will provide an overview of social media as it relates to employee recruiting - with quick tips for getting started, including: how to leverage various social networks to promote your business; the unique benefits social networking offers hiring managers and human resource professionals; how to set up a social media policy to protect your brand; and how to overcome your fears about social media.
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CareerBuilder
Call Tracking Simplified
By : Mongoose Metrics Published Date: Feb 19, 2010
Many marketers are frustrated with the current, limited methods of analyzing and measuring online to offline conversions. They believe today's technology cannot deliver a complete picture of real sales-ready leads and this won't justify online ad spending.
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Mongoose Metrics
Top Five Reasons to Investigate Call Tracking
By : Mongoose Metrics Published Date: Feb 19, 2010
You're spending thousands if not tens of thousands of dollars a month on marketing your website -- not to mention the thousands of dollars you've spent building and maintaining it. This spending is most likely partially influenced by the promise of Internet marketers about the accountability of web marketing.
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Mongoose Metrics
Saepio Distributed Marketing Leadership Series: The Enterprise Marketing Management Strategy Guide
By : Saepio Published Date: Feb 19, 2010
Marketing process optimization technologies are emerging everywhere. Yet none fully address a corporate marketer's needs and none fit the definition of a complete, integrated enterprise marketing management system. But that doesn't mean you shouldn't start implementing EMM today.
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Saepio
Following up on Business-to-Business Sales Leads - and Turning Them Into Sales Opportunities
By : eMedia Published Date: Feb 18, 2010
Sales' function - its reason for being - is to provide clients with a satisfactory solution to the problem at hand. To help drive this, the post-acquisition follow-up works best when it emphasizes Problem and Solution.
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eMedia
Video Landing Pages: A Powerful New Email Marketing Application
By : Flimp Media Published Date: Feb 08, 2010
This report, discusses the uses, applications and benefits of video landing pages for email marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective online video email marketing campaigns using video landing pages without programming or advanced technical skills.
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Flimp Media
eMarketer Whitepaper: Optimizing the E-Commerce Experience
By : ATG Published Date: Feb 04, 2010
From the Web to the Contact Center, are you prepared to proactively engage and keep your savvy customers? Read how e-commerce leaders are optimizing their sites with ratings, reviews, live help, Web analytics, mobile and more.
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ATG
What Consumers Want from Live Online Help. Survey Says....
By : ATG Published Date: Feb 04, 2010
Consumers increasingly require live help when browsing, researching, and buying products and services online. Data suggests that specific circumstances and scenarios drive consumers to seek assistance in the form of a live voice interaction or text chat. Moreover, despite broader availability of text chat versus click to call, live voice is still the preferred method of communication for most online buyers in most situations. Gain the insights of 1,052 U.S. consumers when you download this survey on live help today.
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ATG
Why Interactive Support Is Essential For Travel eBusiness
By : ATG Published Date: Feb 04, 2010
Written by: Forrester Research and Sponsored by: Art Technology Group, Inc. In 2008, contextual, task-related help means more than a toll-free number on a booking page or a FAQ section on your Web site. It means being more relevant and personal and helping travelers in the channel they prefer immediately so they aren't driven to other channels - or worse, a competitor's site.
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ATG
Analyst Report: The Economic Necessity of Customer Service
By : ATG Published Date: Feb 04, 2010
Written by: Forrester Research and Sponsored by: Art Technology Group, Inc. In this economic climate, no one can afford to lose a customer. Rather than halting spending, smart customer service executives will use this economic downturn as an opportunity to regroup and reprioritize. What should they focus on?
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ATG
Live Help: The Power of Click to Call and Click to Chat
By : ATG Published Date: Feb 04, 2010
This paper explores the role that voice and chat play in an effective live help offering, and examines how the two technologies - when deployed in an integrated fashion - offer the most revenue and loyalty benefits for companies that are serious about maximizing the return on their online channel investments.
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ATG
The Global Email Deliverability Benchmark Report, 2H 2009 from Return Path
By : Return Path Published Date: Feb 03, 2010
Return Path's recent research study found that 20% of email is not being delivered to the inbox despite reporting metrics that state the opposite. If 20% of your email goes undelivered, how much revenue are you losing? After looking at 131 ISPs in United States, Canada, United Kingdom, France, Germany and APAC territories, one thing is clear - Deliverability and rendering failures are an ongoing challenge for marketers.
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Return Path
12 Steps to Ensure Successful SaaS Delivery - Protect revenue, renewals & customer satisfaction
By : Gomez Published Date: Feb 03, 2010
Software-as-a-service (SaaS) continues its fast-paced growth as companies seek shorter deployment times, faster ROI, and more flexible pay-as-you-go pricing. Gartner estimates that this growth is going to continue for the foreseeable future as the market grow to $16 Billion by 2013.
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Gomez
End the Hype: Getting the Most Out of Your Social Media Marketing Strategy
By : Awareness Networks, Inc. Published Date: Feb 02, 2010
The social media landscape is littered with band wagon jumpers, self appointed "experts," bold but baseless predictions and, don't forget the endless discussions that say absolutely nothing. Don't you think it's about time to End the Hype.
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Awareness Networks, Inc.
Live Webinar - How to Maximize Deliverability with your Mailing List
By : Net Atlantic Published Date: Jan 29, 2010
Sign up for Net Atlantic's Webinar on Date: Thursday, March 25, 2009 Time: 2:00PM EST/11:00AM PST (1 Hour)
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Net Atlantic
TRUSTe JungleSource Case Study
By : TRUSTe Published Date: Jan 28, 2010
A case study explaining why JungleSource views TRUSTe as core enabler to their business.
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TRUSTe
TRUSTe Programs Sheet
By : TRUSTe Published Date: Jan 28, 2010
TRUSTe works to advance privacy and trust for a networked world. TRUSTe Privacy Seals help consumers click with confidence by guiding them to trustworthy Web sites. Thousands of Web sites rely on TRUSTe industry best practices to help them make the right decisions about privacy and protecting confidential user information. Most of the top fifty Web sites are certified to TRUSTe's leading practices, including Yahoo, Facebook, MSN, eBay, AOL, Disney, New York Times, Comcast and Apple. To learn more about internet privacy visit www.truste.com.
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TRUSTe
 
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