 |
|
Results 1 - 25 of 81 matches |
Sort Results By : Published Date | Title | Company name |
|
|
B-to-B Branding through (and to) the channel |
| By : Godfrey |
Published Date: Oct 26, 2007 |
|
A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold through a channel, the marketer generally reaches past the channel with branding messages, relegating the channel to the status of a local point of sale. By contrast, in many B-to-B markets, the local dealer or distributor really “owns” the end customer and can control access and communications to and from the customer.
Download Now
|
 |
|
|
|
2008 Channel Preference Survey |
|
|
Do you ever struggle with finding the right channels to reach your target audiences? With the range of choices ever expanding from email to SMS to Podcasts to Twitter, marketers are faced with a multitude of options to execute campaigns. ExactTarget’s Channel Preference Survey whitepaper specifically addresses the impact of consumer communication preferences on marketing success, and helps you take the guess-work out of your multi-channel marketing strategy.
Download Now
|
 |
|
|
|
2008 Video SEO Playbook |
|
|
With the explosive growth of online video, traditional SEO has taken on a new dimension: video search and discovery. De-mystify the world of video search with a practical framework for video SEO and increase the value of your video content.
Download Now
|
 |
|
|
|
|
|
A methodology for evaluating the effectiveness of your multi-step distribution channel strategy |
| By : Godfrey |
Published Date: Jan 04, 2007 |
|
Godfrey’s Channel Strategy Audit is intended as a guide to assist you in providing the information we need to generate a distribution channel strategy analysis. This audit is organized into several parts, starting with a cursory survey of your business environment, and then concentrating on the key issues that can result in strengthening or reshaping your distribution channel strategy. Although our face-to-face meeting time may be limited, we hope this audit will allow you to provide more thoughtful and detailed information, so that our deliverable to you has significant value.
Download Now
|
|
|
|
|
Accelerating Sales & Marketing with Web Collaboration |
|
|
Thanks to the expanding global workforce, heightened competition and the continued need to cut costs and drive productivity, companies today are facing myriad new challenges. Web collaboration is increasingly becoming an indispensable tool in accelerating sales and marketing processes while simultaneously reducing costs.
Download Now
|
 |
|
|
|
Altruism Drives User-Generated Content, Study with Keller Fay, November 2007 |
|
|
Bazaarvoice and the Keller Fay Group, conducted a survey of over 1,300 online reviewers to discover what moved them to share their opinions. Overwhelmingly, the survey found, reviewers are motivated by goodwill and positive sentiment. Fully 90 percent write reviews in order to help others make better buying decisions and more than 70 percent want to help companies improve the products they build and carry.
Download Now
|
 |
|
|
|
|
|
Application Brief: Localize Your Advertising and Web Content |
| By : Quova |
Published Date: Jan 10, 2008 |
|
Learn what real-time geolocation technology can do for online businesses. Discover how companies like yours are achieving cost-per-click improvements of up to 30 percent, while lowering home page drop-off rates by as much as 70 percent—and how you can do the same. Also, discover how knowing a Web visitor’s location can help you sell more product; increase customer loyalty; comply with state and country regulations; and track campaign effectiveness. Download your copy now.
Download Now
|
 |
|
|
|
|
|
B-2-B Marketing in 2008: Trends in Strategies & Spending |
|
|
As business-to-business marketers began to turn their attention from implementing their 2007 plans to formulating new ones for 2008, MarketingProfs and Forrester Research teamed up to understand the issues on their minds and the trends that are likely to emerge. Read about them in this report.
Download Now
|
|
|
|
|
|
|
Big Opportunity in 2008: Prospering In Hard Times Through Customer Insights |
|
|
To paraphrase an old saying, “When the going gets tough, retailers start slashing operational costs.” Ironically, cost slashing usually exposes a retailer to even greater risks instead of fortifying it against economic uncertainties. All businesses have felt the impact of today’s volatile economy. Retail has been hit especially hard, with sales in 2007 rising by only 2.4% - the smallest year-to-year increase since 2002. Despite such dour statistics, there are plenty of opportunities to gain share in today’s market.
Download Now
|
 |
|
|
|
Boosting Natural Search Traffic Using Ratings and Reviews |
|
|
Driving traffic from natural search is increasingly competitive and expensive. Online marketers are seeing their operational costs go through the roof just to maintain a consistent level of spending. At the same time, more than three out of every four shoppers are using product ratings and reviews written by other customers to help make a purchase decision.
Download Now
|
|
|
|
|
|
|
|
|
|
|
Customer Centric Messaging - What You Need To Know |
|
|
In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones. Read this case study to learn more.
Download Now
|
 |
|
|
|
Customer Loyalty and Engagement: How Customer-Generated Content Can Impact Financial Services |
|
|
The Internet, competition and expanded consumer options have changed the financial services industry forever. This white paper outlines how customer reviews can build elusive brand loyalty for banks. This white paper specifically denotes how customer reviews can drive the metrics that matter most to banks, including awareness, customer acquisition, and reaching Gen Y clients, who have the potential to be lifelong clients.
Download Now
|
|
|
|
|
|
|
Differentiation: Why it’s so hard to do it well |
| By : Godfrey |
Published Date: Oct 24, 2007 |
|
Differentiation is a business decision made at the highest levels about the company’s positioning and values–how the company adds value to a customer relationship. There are many ways a company can make those decisions, and many different approaches to doing so. The most successful companies adopt a positioning that offers sustainable competitive advantage–a way of adding value that competitors cannot easily duplicate.
Download Now
|
|
|
|
|
Do You Need Integrated Marketing? |
|
|
Today’s Marketing departments are being asked to deliver stronger results with fewer dollars. Finding new ways to increase your marketing effectiveness is becoming more of a necessity rather than a desire. Developing an “Integrated Marketing” strategy leverages technology and process change management that can dramatically improve your Marketing ROI.
Download Now
|
 |
|
|
|
Driving Sales with User-Generated Content: How Word of Mouth Impacts Manufacturers Online |
|
|
User-generated content – defined as information generated not by a business or media outlet, but by a user of such online assets – drives Web 2.0. When businesses enable customers – or users – to write reviews, ask or answer questions from the community, or share experiences, they create conversations that become the most powerful form of marketing - word of mouth marketing. This paper specifically addresses how manufacturers can work to build their own word-of-mouth working with retailers.
Download Now
|
|
|
|
|
Field Guide to Email Marketing |
|
|
Today’s subscribers want (and expect) to have personal, relevant, one-to-one relationships with you. But what’s the best way to give them exactly what they want? We’ve discovered a whole new way to think about Email Marketing, and we’ve learned a great deal about raising and nurturing these one-to-one marketing creatures. Quite simply, it begins with your subscribers—and it ends there, too. Because Email Marketing is all about them: what they want, when they want it, and how they want to receive it.
Download Now
|
|
|
|
|
Field Guide to SMS |
|
|
From critical alerts to time-sensitive notifications, some messages shouldn’t sit in an email inbox. By using SMS (“text messaging”), marketers can leverage a powerful, portable alternative to traditional communication mediums. Through ExactTarget’s Field Guide to SMS, you will learn how SMS can benefit your organization, as well as understand the variety of SMS types that exist, such as alerts, updates, and marketing messages.
Download Now
|
|
|
|
| |
|
|
|
Results 1 - 25 of 81 matches |
Sort Results By : Published Date | Title | Company name |
