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Blogs provide commentary or news on a particular subject, such as food, politics, or local news; some function as more personal online diaries. A typical blog combines text, images, and links to other blogs, web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of most early blogs.

Results 1 - 25 of 53 matches Sort By : Published Date | Title | Company name
5 Best Practices for Enterprise Collaboration Success
By : Social Text Published Date: Jul 21, 2009
Read this paper to learn 5 practices that ensure the collaboration solution you choose will give you the significant business results you are seeking. Collaboration solutions can accelerate cycle times by 30% across virtually every business function. These results may be critical to survival in difficult economic times, and the right collaboration solution is the single most effective way to get them.
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Social Text
5 Biggest Blunders to Avoid with Enterprise Collaboration
By : Social Text Published Date: Jul 21, 2009
Read this paper to learn 5 biggest blunders people tend to make when choosing a collaboration solution, and how to avoid them.
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Social Text
5 Social Media Marketing Best Practices for Marketers of Technology Products
By : ToolBox Published Date: Aug 12, 2009
If you market IT products and services, learn how to build a winning IT focused social media marketing plan based on best practices and lessons learned from leading IT advertisers. In this white paper, Toolbox For IT leverages over a decade of experience to provide you with detailed advice on setting the right objectives, building a roadmap to engagement with your target technology audiences, listening to and creating value for users, and more. Whether you are seeking to create a new strategy or tweak an existing one, this white paper will offer a foundation that will help you achieve IT focused social media marketing success. Download this free white paper today!
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ToolBox
5 Tips for Advanced B2B Business Blogging
By : HubSpot, Inc. Published Date: May 18, 2009
B2B Business Blogging TipsYou've launched a business blog and you're ready to take the next step. How do you promote your blog to increase subscribers? What do you write about and how do you brainstorm new blog post ideas? This webinar will cover tips on how to turn your blog into a powerful tool for your business, helping you engage customers in a conversation while also improving your search engine rankings
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HubSpot, Inc.
8 Great Tips for Smart Media Measurement in today's economy
By : VMS Published Date: Jul 31, 2009
If management has not already cut your budget, be prepared to “prove it or lose it” soon. This report will help you think through your measurement strategies, and either fine-tune an existing program, or get one started post haste.
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VMS
A Look at Retailers' Perceptions of the Importance of User-Generated Content
By : Bazaarvoice Published Date: Jul 08, 2008
A survey by ResourceInteractive and Bazaarvoice reveals how retailers currently perceive and use user-generated content, and how they plan to expand in the future. It also reveals retailers’ concerns and how they feel reviews will impact their business.
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Bazaarvoice
Altruism Drives User-Generated Content, Study with Keller Fay, November 2007
By : Bazaarvoice Published Date: Jul 09, 2008
Bazaarvoice and the Keller Fay Group, conducted a survey of over 1,300 online reviewers to discover what moved them to share their opinions. Overwhelmingly, the survey found, reviewers are motivated by goodwill and positive sentiment. Fully 90 percent write reviews in order to help others make better buying decisions and more than 70 percent want to help companies improve the products they build and carry.
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Bazaarvoice
An Analysis of Aggressive Online Targeted Against Corporations, Their Products, Services, and Brands
By : Cymfony Published Date: Jul 11, 2007
The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company’s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.
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Cymfony
Are You Considering Corporate Blogging? Take 5 minutes to read and evaluate
By : Compendium Blogware Published Date: Aug 21, 2009
As a marketer, you need to be waiving your arms with the solution to the problems prospects are searching for. According to the Pew American Internet Study, search is now tied with email as the number one online activity. 91% of Internet users search regularly. What does this mean for marketers? Learn more today!
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Compendium Blogware
B-to-B Branding in a 2.0 World
By : Godfrey Published Date: Oct 02, 2008
Branding has always been about much more than logos and graphics. It comprises the total experience customers and prospects have with your company. By adding newer, richer choices, today’s new communications technologies – everything from blogs and podcasts to wikis and mobile – are changing the fundamental basis of business-to-business marketing. Almost daily. While some are saying that branding is no longer relevant in that increasingly fragmented media world, we believe branding actually is more important than ever. In fact, it’s critical to your success.
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Godfrey
B2B Marketing with Video: Driving ROI from Awareness to Advocacy
By : BrightCove, Inc. Published Date: Aug 21, 2009
With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .
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BrightCove, Inc.
Boosting Natural Search Traffic Using Ratings and Reviews
By : Bazaarvoice Published Date: Jul 08, 2008
Driving traffic from natural search is increasingly competitive and expensive. Online market­ers are seeing their operational costs go through the roof just to maintain a consistent level of spending. At the same time, more than three out of every four shoppers are using product ratings and reviews written by other customers to help make a purchase decision.
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Bazaarvoice
Brand Reputation Management: Protecting Your Brand in Search Engine Results
By : Web.com Published Date: Jul 24, 2009
Negative online comments and information ranking on Google about your brand, product, or service can turn off potential clients. Learn how to protect your brand and create a positive image in the mind of your customers when they do research on your company. Rehabilitate your online reputation and protect yourself against internet defamation, whether it comes from unsatisfied customers or malicious competitors.
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Web.com
Business.com's 2009 Business Social Media Benchmarking Study
By : Business.com Published Date: Nov 06, 2009
Benchmark your business social media initiatives with this free whitepaper summarizing insights from nearly 3,000 North American businesses - the largest study of business social media use conducted to date. Discover valuable insights into company social media initiatives designed to drive web site traffic, engage customers and build brands.
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Business.com
Case Studies for Aggressive Online Behavior Aimed at Large Corporations
By : Cymfony Published Date: Jul 11, 2007
This new study by Harvard's Berkman Center for Internet & Society analyzed corporate attacks against leading companies like Wal-Mart, McDonald’s, AOL, Genzyme and Lufthansa. This study establishes three profiles of corporate attacks and examines the unique behavior patterns and personal motivations behind each.
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Cymfony
Convergent PR: The Best of Both Worlds
By : Godfrey Published Date: Oct 24, 2008
Recently, however, the explosive growth of online media has changed the PR game, creating a deeper, richer two-way communication between a marketer and its target audiences. Now, marketers can use social media strategies and tactics to engage their audiences directly. Those tactics include press release optimization, online media monitoring and reporting, social media press releases, RSS feeds, blogs, podcasts, webcasts and a host of other emerging technologies.
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Godfrey
Corporate Blogging and Email Marketing: Why They Work Together
By : Compendium Blogware Published Date: Aug 21, 2009
Blogs are an ideal marketing tool to help you found in the search engines and generate demand. Email marketing is the ideal way to facilitate and sustain relationships with your prospects and customers. Find out how these dynamic, online tools work together.
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Compendium Blogware
Demand Generation Through Corporate Blogging: What is Blogging's Role in SEO & Social Networking?
By : Compendium Blogware Published Date: Aug 21, 2009
Two significant online trends are directly impacting the present and future of Business-to-Business Marketing. Learn how organizational blogging can dramatically impact search engine results and serve as an entry into the world of social media.
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Compendium Blogware
Effective Strategies for Managing Social Media Marketing
By : MoreVisibility Published Date: Mar 17, 2010
By now you'd be hard pressed to find a business that doesn't have some presence within social media channels - but there's a marked difference between having a Facebook Page and actively engaging in effective Social Media Marketing (SMM).
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MoreVisibility
Email Marketing Goes Social
By : SilverPop Engage Published Date: Mar 23, 2009
While the World Wide Web continues to generate exciting new forms of human interaction, including such Web 2.0 offshoots as social networking and video-sharing sites, wikis and blogs, what is just as exciting are the new engagement-marketing opportunities that result from the joining of both old and new Internet-based communication technologies. Email and social networks represent such a nexus.
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SilverPop Engage
Email Monetization Strategies
By : WhatCounts Published Date: Nov 30, 2009
In an era of diminishing revenues - and audiences - from traditional publishing channels like newspapers and magazines, email monetization provides publishers, advertisers and audiences with a modern method of driving revenue, new customer growth and knowledge of new products previously only available via print ads and television. "IAB Email Monetization Strategies" seeks to explain how email monetization works, present best practices and serve as a resource for publishers and marketers who wish to take advantage of email, which is one of the most effective direct and brand marketing mediums.
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WhatCounts
Five Tips for Delivering Great PR for Less Money
By : Vocus, Inc Published Date: Dec 16, 2008
Get the five tips you need to deliver great PR for less money.  Leverage the latest PR tools to help you accelerate the impact of your PR initiatives, while being budget conscious.
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Vocus, Inc
Forget the ABC's of Lead Scoring
By : LeadLife Solutions Published Date: Oct 20, 2008
If your sales team loves your ABC lead-ranking system because it really works, good for you. However, if your Hot-Warm-Whatever system is leaving the sales team cold, there is a better way. A robust database and campaign management application helps marketing score every interaction by every lead, online and offline, and prioritize leads automatically for appropriate next steps...
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LeadLife Solutions
Get Ahead with Interactive Promotional Contests
By : Breakout Solutions Published Date: Sep 24, 2008
Breakout Solutions is pioneering the way in which organizations utilize Social Media to meet their online promotional objectives. Our proprietary video contest platform provides a turnkey solution for organizations that value interacting and communicating directly with their target market through social media. Web 2.0, has led to a more interactive and social landscape where content is no longer king, conversation is. Breakout Solutions can help your brand become a part of these conversations so that you have a better understanding of how others view your brand and utilize your products and services.
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Breakout Solutions
How to Demonstrate the Value of Social Media to Your Boss
By : HubSpot, Inc. Published Date: May 18, 2009
You get it. You love it. But now you're in the position of asking for budget or permission or both to cover your social media implementation plans. You want to make sure the boss knows that other companies have done it successfully, that the learning curve is brief, that the tools are inexpensive, and that this isn't a terrible resource suck (or if it is, just how does that work?). Attend this free webinar to learn how to convince your boss the value of social media and how to implement it for your business.
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HubSpot, Inc.
 
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Online Video Marketing, Monitoring and Measurement, Instant Messaging Marketing, Viral Marketing, Blog Marketing, Press Release Marketing, Wiki Marketing, Podcast Marketing, Behavioral Marketing, Local Marketing, Social Networking, Classified Advertising, Microsites, International Marketing, Loyalty And Retention
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