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Email Marketing Goes Social
By : SilverPop Engage Published Date: Feb 12, 2009
While the World Wide Web continues to generate exciting new forms of human interaction, including such Web 2.0 offshoots as social networking and video-sharing sites, wikis and blogs, what is just as exciting are the new engagement-marketing opportunities that result from the joining of both old and new Internet-based communication technologies. Email and social networks represent such a nexus.
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SilverPop Engage
Hitwise U.S. Research Note: Measuring Web 2.0 Consumer Participation
By : Hitwise Published Date: Jul 05, 2007
This research note covers what the top web 2.0 websites are, and describes how over 10 million U.S. Internet users interact with these new technologies.

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Hitwise
Join the Content Marketing Revolution: 20 Essential Tips
By : ideaLaunch Published Date: Apr 06, 2009
What is content marketing? It’s the art of understanding exactly what your customers need to know and the science of delivering it to them in a useful, compelling way. Learn the secrets for coming up with the right topics to engage readers, hiring and managing the best writers and putting content solutions together to earn trust and drive sales. These 20 savvy tips tell you how to implement a content marketing strategy to win the war of words on the web.
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ideaLaunch
Mastering New Challenges in Text Analytics
By : SPSS, Inc. Published Date: Apr 25, 2008
This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by text analytics solutions.
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SPSS, Inc.
Social Media for Small Business
By : BatchBlue Software Published Date: Mar 26, 2009
Even though you may not be familiar with the term “social media”, chances are you’ve heard about it or maybe even are using it to communicate in your personal life. But is social media successfully making the crossover from personal pastime to business tool? This blue paper outlines the different types of tools in the social media toolkit and proposes ways they can be used to promote your brand, communicate with your customers and help grow your business.

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BatchBlue Software
Study on Social Media Behaviors of "moms"
By : Lotame Published Date: Feb 06, 2009
This report examines behaviors of women from 25 to 54 years of age as their primary users and who reported having children or who had interests in family, babies, education and family trips. It was developed from brand campaigns in social media and samples behavior of 100,000 users that fit the description.
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Lotame
The Social Media Revolution, What's Your Strategy?
By : Breakout Solutions Published Date: Sep 23, 2008
Current trends are telling organizations exactly where their customers are congregating online but there seems to be a disconnect between users spending more time online in social networks and organizations spending more dollars and resources to reach them. Read this research today!
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Breakout Solutions
The Ultimate Wisdom of Crowds Platform
By : Clupedia Published Date: Apr 15, 2008
This white paper proposes the ultimate platform to harness the wisdom of crowds – the collective opinion of people which is often better than the opinion of a single expert.  The paper starts by describing the needs of different constituents namely consumers, reviewers, marketers, and advertising networks.  It then takes an inventory of current solutions and points out their limitations.  It also proposes some future developments.
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Clupedia
Understanding Sport Enthusiasts involvement in Social Media
By : Lotame Published Date: Feb 16, 2009
Read this report to understand behavior of sports enthusiasts as relates to social media. The study was developed from sampling over 22,000 users in our Co-Op who reported interests in sports or demonstrated interests by sharing, posting or discussing sport related content.
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Lotame
Using Digital, Web 2.0 Tactics to Boost B2B Marketing Results
By : Marketo Published Date: Aug 25, 2008
In this free 15-minute podcast, Laura Ramos of Forrester Research explains how B2B marketers can leverage Web 2.0.  Listen at your desk or on the road and discover: how to enhance marketing ROI by driving real engagement and dialog ... how to reach key decision-makers ... reasons behind the move from demand generation toward more organic demand management ... and more.  Understanding Web 2.0 tactics is a must for B2B marketers who want to compete.  Find out why; listen to this free podcast now.
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Marketo
 
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