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Results 1 - 25 of 32 matches |
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'Be First In Mind' |
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Being first in mind with leads, prospects, and customers means maximizing your sales and marketing resources and your revenue. Many of us think that interacting early with a lead is enough. But the reality is nurturing leads can create more sales than the initial lead generation itself. It's also about nurturing your customer base. Being first in mind has a tremendous impact on business...
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10 Tips for Webinar Invitations |
| By : Act-On |
Published Date: Nov 11, 2008 |
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Discover how to get maximum response from your next e-mail Webinar invitation. Learn how to make your event stand out from the crowd, and how to avoid the common mistakes that doom most Webinars to mediocrity.
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7 Key Criteria for Choosing a Managed File Transfer Solution |
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Sending presentations, audio, video, or graphics files can jeopardize your network’s security. Now learn why you should never use FTP or conventional email to send oversize files; how managed file transfer can make your network safer; and 7 key criteria to look for. Plus, find out how to avoid email compliance hassles using tracking and traceability. Transferring large files could be a potential security issue. Download this white paper now and learn how to prevent it.
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A methodology for evaluating the effectiveness of your current lead management system |
| By : Godfrey |
Published Date: Jan 04, 2007 |
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This document is intended to provide us with the information we need to generate an audit of your existing system for sales lead management. This audit is organized into several parts, starting with a cursory survey of your business environment, and then focusing on the key aspects and issues of sales lead management. Since our face-to-face meeting time may be limited, we hope this audit will allow you to provide more thoughtful and detailed information, so that our deliverable to you is of significant value.
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Ad Networks and How to Choose Them |
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This white paper provides the digital media professional with a comprehensive introduction to digital ad networks. It explains what ad networks are, the roles they play for advertisers, and the key market segments of the business. It also offers advice on how to select an ad network for your brand.
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B-2-B Marketing in 2008: Trends in Strategies & Spending |
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As business-to-business marketers began to turn their attention from implementing their 2007 plans to formulating new ones for 2008, MarketingProfs and Forrester Research teamed up to understand the issues on their minds and the trends that are likely to emerge. Read about them in this report.
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Beyond Email Attachments and FTP: A New Approach to Secure, Cost-Effective File Delivery |
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In this FactPoint study, discover why companies are increasingly adopting managed file transfer to send large and important files. Learn key factors driving the migration away from e-mail and FTP; the top 8 features to look for; and tough questions to help you choose a solution. Also, find out how to maximize privacy, security, speed, and ease of use. Find out why countless companies are making the move—download your copy now.
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Exclusive Interview: John Nydam & Tom Brennan |
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Tom Brennan and John Nydam explain the Melissa Data and Stalworth partnership, discuss the business problems caused by bad data, and describe how DQ*Plus provides a complete data quality solution for enterprise applications and commercial databases.
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Finally, Highly Qualified Investing Leads |
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Learn how Trade Center needed to reach highly qualified individual investors while educating them on the benefits of their products and services. Read how InvestBrite can help your investment firm get qualified investing sales leads. Read this paper today.
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Lead Generation & Marketing Automation: Step-by-Step Guide with Practical Templates & Tools |
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Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.
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Lead Life Cycle Optimization: 2008 Analysis |
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80% of all leads produced by marketing are not followed up on by sales. A recent industry analyst report by CSO Insights reveals that many organizations could be at risk. Could your company be at serious risk of wasting valuable marketing dollars? Download the Lead Life Cycle Optimization: 2008 Analysis study today, and gain valuable insight on how you can more effectively optimize your organization's lead generation objectives specific to your business needs...
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Lead Management Strategies |
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Leads are only as good as your company’s ability to respond appropriately and track them through the sales process. Learn how to overcome challenges in managing leads and increase your number of highly-qualified leads.
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Optimizing Marketing and Sales Lead Management with Marketing Automation |
| By : Marketo |
Published Date: Sep 19, 2008 |
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This free workbook from the experts at IDC explores common lead management failures and how to prevent them. Learn the 6 lead management stages and what can go wrong with each, along with 4 key trends that are making marketing automation an increasingly appropriate choice. Plus, get detailed worksheet tables to help you prioritize needs, assess technology, and select a vendor. Don’t let your valuable leads go to waste—download your copy of this IDC workbook now.
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Proliferation of Options Requires B-to-B Media Channel Planning |
| By : Godfrey |
Published Date: May 23, 2007 |
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Media Channel Planning is the process of selecting the proper media channels to achieve the desired marketing outcomes. Godfrey believes Media Channel Planning is a critical part of any marketer’s strategic program, and should be an important part of annual planning as well as continuous improvement efforts throughout the program year.
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ROI Accelerator for Marketers: Testing Your Way to Improved ROI |
| By : Lyris |
Published Date: Oct 15, 2008 |
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With a well-planned testing program, we can measure the return on investment (ROI) on every campaign. Testing helps us prioritize programs and justify budgets, and it provides a road map of possibilities for future campaigns. The ROI Accelerator discusses the following: Why your company should test, what to test for, how and when to test and how to determine ROI.
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Sales 2.0 - Faster Sales in a Slower Economy |
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As the U.S. economy grows more uncertain, it is easy to be pessimistic. But there are plenty of opportunities. Companies in many sectors are still buying strongly. And fortunately there are tools out there that will help you find those companies and close deals. Sales 2.0 is about harnessing and leveraging the Internet to sell more, faster.
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Results 1 - 25 of 32 matches |
Sort Results By : Published Date | Title | Company name |
