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Results 1 - 25 of 41 matches |
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2010 Digital Marketer: Benchmark and Trend Report |
| By : Hitwise |
Published Date: Mar 04, 2010 |
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The latest report by Experian Marketing Services provides critical data and trend information spanning the marketing ecosystem, presenting marketers with a more complete and accurate understanding of the digital consumer. This report has key customer data statistics and tips for digital marketers as well as insight on the multichannel attitudes and behaviors of consumers today.
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5 Secrets to Winning at Direct Marketing |
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How do you stand out from the rest of the pack, while trying to spend less and deliver better results? This paper examines 5 secrets to one overlooked media that is paying big dividends for organizations in a range of industries.
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A Solution to Poor IT and HR Lead Quality |
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In point of fact, a lead that does not result in a sale has negative value to the company since resources must be spent to determine its futility. In this whitepaper we have endeavored to demonstrate a technological method to predict a lead's probability of becoming a sale and propose solutions for those targeting HR or IT professionals. Download this free whitepaper to learn how to improve your lead quality when targeting HR or IT professionals.
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Advertising: The Lines Are Blurred |
| By : VMS |
Published Date: Aug 11, 2009 |
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With so many new advertising channels emerging, and companies broadening their consumer offerings beyond their normal vehicles, in a challenging economy, accountability of marketing spend and ROI is increasingly important to marketers.
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Building Instant Networks to Grow Your Media Business |
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In the advertising world, marketers need to make sure that their message is heard, seen, and engaged with by as much of their target audience as possible. More reach to the target audience means more visibility. More visibility means more sales. With all of this pressure from the marketing world, how does a publisher continue to provide the relevance and reach needed to appeal to advertisers? Read this whitepaper and find out how building Instant Networks will help you grow your revenue.
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Call Tracking Simplified |
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Many marketers are frustrated with the current, limited methods of analyzing and measuring online to offline conversions. They believe today's technology cannot deliver a complete picture of real sales-ready leads and this won't justify online ad spending.
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Cloud Computing and Web Application Performance: The Risks of Adopting The Cloud |
| By : Gomez |
Published Date: Mar 03, 2010 |
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Any business considering cloud computing to support its customer-facing Web applications must
look beyond the cloud's cost savings and scalability and evaluate how cloud adoption will impact
the end-user experience. This whitepaper addresses the Web experience challenges companies
must address when adopting the cloud. It offers perspective and best practices to achieve world class Web performance and assist in the evaluation of cloud providers and development of cloud performance SLAs.
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Cost-Effectively Reaching the In-Market Auto Buyer |
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Based on a study conducted by ValueClick Media and interactive agency Goodway 2.0, this white paper evaluates networks as an alternative to advertising on automotive information sites. The study, which includes campaign data from Chevrolet, Dodge, Honda, Hyundai and Lincoln Mercury, concludes that running ads on a large number of sites and allowing optimization technology to determine those which are most effective will lead to better results than presupposing what sites or channels will perform.
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Don't Settle for a "Good Enough" B2B Lead Management Solution |
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This white paper provides advice on how to avoid the #1 mistake many of your peers made when going through the technology selection process: settling for a lead management solution that's "good enough" instead of putting in the hard work required to identify one that meets their needs now and in the future.
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Email Marketing Goes Social |
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While the World Wide Web continues to generate exciting new forms of human interaction, including such Web 2.0 offshoots as social networking and video-sharing sites, wikis and blogs, what is just as exciting are the new engagement-marketing opportunities that result from the joining of both old and new Internet-based communication technologies. Email and social networks represent such a nexus.
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Get Them Talking: How Growing Participation Chains Will Grow Sales |
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Interactions - no matter how small - drive conversations, leading to measurable business results. Ze Frank and Sam Decker share how to make the most of every interaction.
Why do timeshares offer so many freebies? Why do you ask customers to indicate if reviews are helpful?
It's all about participation. Interactions - no matter how small - drive conversations, which drive business results.
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How Smart Brands are Beating Recession with DRTV |
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Learn how hundreds of consumer product marketers are maintaining market share and profitability, even with significantly reduced advertising budgets. DRTV pioneer Timothy R. Hawthorne offers his latest insights, with 10 Good Reasons to Test Direct Response TV Now. Download this exclusive guide today!
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How to leverage online video in your social media channels |
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Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
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Results 1 - 25 of 41 matches |
Sort Results By : Published Date | Title | Company name |
