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Results 1 - 25 of 39 matches |
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A Guide to Effective Email Acquisition |
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This white paper provides a number of well-tested, organic methods for email acquisition – giving marketers actionable insight to attract and retain a loyal, profitable subscriber base. Download it now.
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Assembling a Quality Email Marketing Team |
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Email marketing should be considered a key component of a company’s overall marketing strategy. In the past many companies treated email marketing as an afterthought, failing to devote the talent and resources needed to affect an appreciable return on investment. To get the most out of an ongoing email marketing campaign, a quality team of knowledgeable professionals must be assembled.
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Calling Doctor Deliverability |
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Email response rates sluggish? Might be a symptom of ailing deliverability. Use this checklist to give your email program a Deliverability Check Up. In addition to delivery diagnostics, this whitepaper includes a list of questions (and answers) to ask any delivery provider before signing up for their care.
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E-Newsletters: Publishing = Marketing |
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This presentation addresses the critical aspects that define a successful enewsletter: content, deliverability and rendering, and engagement. Learn how to improve all three with insight from the eNewsletter gurus at OgilvyOne.
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Email Deliverability in the Age of Spam |
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Nonprofit organizations of all sizes are facing considerable challenges as they reach out to their supporters using email. Learn how to overcome these challenges and connect with your customer with a minimum of filtering and blocking.
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Email Marketing Best Practices: Checklist for Outsourcing HTML Newsletters |
| By : Listrak |
Published Date: May 29, 2007 |
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Even though there are many email marketing solutions that allow marketers to create, deploy, track, and manage their email marketing campaigns easily, there is still a significant percentage of companies that outsource this business process to an outside advertising agency, search engine optimization firm, application service provider, or interactive marketer.
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Email Newsletters: Implied Permission |
| By : Infacta |
Published Date: Jul 25, 2006 |
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The lines of permission marketing are not as grey as many would suggest. It’s pretty clear cut. You either have someone’s permission to send them commerical email or you don’t. Listen to this podcast to learn more.
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Email Relationship Management, Part 1 |
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Today more than 30 billion emails are sent each day. However, 90% of database and direct marketers are not leveraging this popular marketing channel. Why? Is it because email doesn’t have a great ROI? Is it too expensive? Read this article for more information.
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Field Guide to Email Marketing |
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Today’s subscribers want (and expect) to have personal, relevant, one-to-one relationships with you. But what’s the best way to give them exactly what they want? We’ve discovered a whole new way to think about Email Marketing, and we’ve learned a great deal about raising and nurturing these one-to-one marketing creatures. Quite simply, it begins with your subscribers—and it ends there, too. Because Email Marketing is all about them: what they want, when they want it, and how they want to receive it.
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Getting Started with Email Marketing |
| By : Infacta |
Published Date: Jan 22, 2007 |
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In this series, we will provide an overview on email marketing, offer tips to help make your e-mail marketing campaigns more successful, review the tools necessary for effective email marketing and expose email marketing mistakes to avoid.
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Guru's Guide to Email Marketing Success |
| By : Lyris |
Published Date: Oct 14, 2008 |
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Email marketing is the most popular and one of the most effective forms of marketing used today. It is quick to deploy, offers immediate and highly measurable results, enables advanced customer segmentation and personalization and delivers a high return on investment.
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How and Why To Switch Email Service Providers |
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There are more than one hundred Email Service Providers (ESPs) selling their services in the market today and all of them are on the hunt for new customers. This white paper identifies what we call, "decision points," factors that make it worth your while to consider finding a new ESP.
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How to Handle Spam Complaints |
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Organizations using e-mail marketing as a part of their overall communications plan can utilize a variety of tactics to effectively manage and reduce spam complaints. The purpose of this white paper is to educate organizations and marketers on the basics of the CAN-SPAM act by weeding through the jargon.
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Improving Data Quality with Real-Time Web Services |
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Visitors to your website are valuable leads and capturing their contact information is essential to converting them to customers. However, when prospects enter email addresses and phone numbers into a web form they often make mistakes, such as misspellings and typos, or they falsify data, which prevents you from being able to contact them.
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Increasing Email Deliverability: Getting Email to the Inbox |
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Deliverability remains one of the most important challenges for email marketers. That's why you need to take all the proper steps to increase their ability to get into that all-important inbox. Read this white paper to learn more about how you can boost your email program's deliverability performance.
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Leveraging a Trigger-based Email Program to Create Relevant and Timely Campaigns |
| By : Bronto |
Published Date: Jun 04, 2008 |
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Even if you're new to email marketing, it will come as no surprise that relevance and timeliness drive responses today, not the generic mass email blasts that once did. The reason? Your customer and prospects inboxes are full and in order for you to stand out, your messages have to relate to them instantly. An easy, and often overlooked way, of incorporating a successful email marketing program, is to include transactional and trigger based email campaigns.
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Managing Your Online Brand Reputation |
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Your online brand reputation can affect many areas of email marketing, including acquisition strategy, list hygiene, delivery, and conversion rates. Join experts from BlueHornet's Deliverability & Privacy Services team and Pivotal Veracity to learn ways to assess and manage your online brand reputation more easily.
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Results 1 - 25 of 39 matches |
Sort Results By : Published Date | Title | Company name |
