Many marketers shy away from Web analytics because it sounds more like a logarithmic equation than a marketing solution. But after you strip away the multi-syllabic veneer, Web analytics is really nothing more than an incredibly effective tool to help you grow your business. Download Now
If you're like many web marketers, there's so much you've wanted to test to optimize your site. But there are at least five things that you might be doing that could be hindering the success of your tests. Find out how you can improve your multivariate test results to maximize the success of future campaigns in this presentation by SiteSpect. Download Now
Using Web Analytics data to trigger email messages can produce amazing results. Find out why marketers should be jumping on this opportunity. Download Now
Email marketing is the most popular and one of the most effective forms of marketing used today. It is quick to deploy, offers immediate and highly measurable results, enables advanced customer segmentation and personalization and delivers a high return on investment. Download Now
B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.
Whether you are looking to increase the effectiveness of your pay-per-click advertising, convert more browsers into buyers, or increase the average order value from loyal customers, website testing and optimization should be a major part of your strategy. Download Now
Organizations evaluating higher-end web analytics products must consider many factors in deciding which product best meets their needs. These factors go well beyond a simple comparison of reports and base license prices. Download Now
