<?xml version="1.0" encoding="ISO-8859-1"?>
<rss version="0.91">
<channel>
<title><![CDATA[research.adotas.com/Emerging Marketing]]></title>
<description><![CDATA[]]></description>
<link>http://research.adotas.com/emerging-marketing/</link>
<item>
<title><![CDATA[How to Acquire Satisfied and Loyal Online Customers]]></title>
<link>http://research.adotas.com/whitepaper91/</link>
<date>0000-00-00</date>
<description><![CDATA[This report analyzes satisfaction of the various methods of generating site traffic (email, search marketing, recommendations, shopping comparison sites, etc.) to see which result in the most satisfied customers -- who are also more likely to purchase in the future and recommend the site to others.]]></description>
</item>
<item>
<title><![CDATA[Many Products, One Direction]]></title>
<link>http://research.adotas.com/whitepaper94/</link>
<date>0000-00-00</date>
<description><![CDATA[Mergers or acquisitions have left most technology companies with a slew of products that are going in different directions. There are five steps you can take to get all products pointed in the same direction.]]></description>
</item>
<item>
<title><![CDATA[Strategy & Product Plans: Are the Dots Connected?]]></title>
<link>http://research.adotas.com/whitepaper95/</link>
<date>0000-00-00</date>
<description><![CDATA[Most high technology product companies have a strategic plan that includes goals for revenue growth, new customers, market share and other quantifiable metrics. But a huge disconnect often exists between the strategic plan and product plans. The result is an organization going in many different directions.]]></description>
</item>
<item>
<title><![CDATA[The Obvious Answer & the Real Answer]]></title>
<link>http://research.adotas.com/whitepaper96/</link>
<date>0000-00-00</date>
<description><![CDATA[During the product planning process we typically gather feedback from customers, sales, services and other stakeholders. The question we don&rsquo;t ask often enough is, &quot;Why do you need those features?&quot;]]></description>
</item>
<item>
<title><![CDATA[Hiring the Right Product Manager]]></title>
<link>http://research.adotas.com/whitepaper101/</link>
<date>0000-00-00</date>
<description><![CDATA[Product management positions are among the toughest to fill in the high technology industry due to the broad range of skills and real-world experiences that make for success in any given environment. A successful product manager in one organization doesn&#39;t necessarily translate to a successful product manager in your organization because the circumstances may be very different.]]></description>
</item>
<item>
<title><![CDATA[Product Management: It is a Contact Sport]]></title>
<link>http://research.adotas.com/whitepaper104/</link>
<date>0000-00-00</date>
<description><![CDATA[There&#39;s a good reason athletes in contact sports wear protective pads. History of the game has proven where injuries are most likely to occur, hence the placement of the pads. ]]></description>
</item>
<item>
<title><![CDATA[Making the Case for a Social Media Strategy]]></title>
<link>http://research.adotas.com/whitepaper106/</link>
<date>2008-04-07</date>
<description><![CDATA[Social media - online sites like blogs and discussion boards where consumers create and share information and opinions directly with each other - are beginning to affect brands. Download this white paper now to understand the importance of a social media strategy, and how to make the case to management.<br />]]></description>
</item>
<item>
<title><![CDATA[The Changing Face of PR]]></title>
<link>http://research.adotas.com/whitepaper107/</link>
<date>2008-04-07</date>
<description><![CDATA[This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.]]></description>
</item>
<item>
<title><![CDATA[An Analysis of Aggressive Online Targeted Against Corporations, Their Products, Services, and Brands]]></title>
<link>http://research.adotas.com/whitepaper108/</link>
<date>2008-04-07</date>
<description><![CDATA[The Internet has become a hospitable environment for people looking to advance aggressive forms of criticism against corporations. The same social media technologies that strengthen your company&rsquo;s relationship with consumers also make is easy for a single critic to mount an aggressive campaign against you. This whitepaper will present new research that reveals what drives this type of aggressive behavior.]]></description>
</item>
<item>
<title><![CDATA[Case Studies for Aggressive Online Behavior Aimed at Large Corporations]]></title>
<link>http://research.adotas.com/whitepaper109/</link>
<date>2008-04-07</date>
<description><![CDATA[This new study by Harvard&#39;s Berkman Center for Internet &amp; Society analyzed corporate attacks against leading companies like Wal-Mart, McDonald&rsquo;s, AOL, Genzyme and Lufthansa. This study establishes three profiles of corporate attacks and examines the unique behavior patterns and personal motivations behind each.]]></description>
</item>
<item>
<title><![CDATA[Online. Offline. Are They Working In-Line?]]></title>
<link>http://research.adotas.com/whitepaper128/</link>
<date>2007-05-07</date>
<description><![CDATA[In October 2006, Alterian conducted its 4th Annual Survey which considered the attitudes and opinions of 540 marketers and marketing services. Alterian&rsquo;s Annual Survey&rsquo;s focus was on the relationship between online and offline marketing activity, and exploring the benefits of, and barriers to, integrating digital and more traditional marketing.]]></description>
</item>
<item>
<title><![CDATA[How to Take Control of Database Marketing]]></title>
<link>http://research.adotas.com/whitepaper132/</link>
<date>2007-05-07</date>
<description><![CDATA[So if you&rsquo;re a marketer, leave SQL to IT and claim the upper hand when it comes to database marketing. Here are a few tips on how to take control.]]></description>
</item>
<item>
<title><![CDATA[The Three Thorns of B2B Database Marketing]]></title>
<link>http://research.adotas.com/whitepaper135/</link>
<date>2007-05-07</date>
<description><![CDATA[The goal of this white paper is to go beyond just the standard technology and provide in-depth information on 2 additional critical companions to technology &ndash; data and measurement &ndash; that must be integrated to achieve maximum results in B2B database marketing. <br />]]></description>
</item>
<item>
<title><![CDATA[Online Research Panels: A New Tool for Maximizing Customer Insight]]></title>
<link>http://research.adotas.com/whitepaper172/</link>
<date>2007-06-08</date>
<description><![CDATA[Panels are progressively bridging the gap between a population reluctant to cooperate with telephone surveys, and organizations that, more than ever, need to know about the perceptions and attitudes of consumers, members and citizens.]]></description>
</item>
<item>
<title><![CDATA[Pharmaceutical Social Media Marketing: Risks and Regulatory Issues]]></title>
<link>http://research.adotas.com/whitepaper207/</link>
<date>2008-04-07</date>
<description><![CDATA[The pharmaceutical industry is very interested in using social media to promote products, services and issues important to it. However, many drug firm executives are uncertain about how to tackle the legal and regulatory issues associated with social media communications.]]></description>
</item>
<item>
<title><![CDATA[Automated Uplift: Welcome to the Future of Web Marketing]]></title>
<link>http://research.adotas.com/whitepaper1481/</link>
<date>2007-11-27</date>
<description><![CDATA[Wish you could target your online customers on a 1-to-1 basis? Now you can. Learn how on-site behavioral targeting from Omniture Touch Clarity can help you to achieve 40-200% automated uplift in revenue, conversion rates or profitability. It pays be more relevant.]]></description>
</item>
<item>
<title><![CDATA[The Dawn of a New Industry: Internet Video Production and Marketing]]></title>
<link>http://research.adotas.com/whitepaper1824/</link>
<date>2008-08-20</date>
<description><![CDATA[Learn what it takes to produce online videos that drive sales, leads and publicity for your business. This guide explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.]]></description>
</item>
<item>
<title><![CDATA[Video Presentation: The Dawn of a New Industry]]></title>
<link>http://research.adotas.com/whitepaper1995/</link>
<date>2008-08-20</date>
<description><![CDATA[Watch what it takes to takes to produce online videos that drive sales, leads and publicity for your business. This quick presentation explains why Internet video is growing at such a rapid pace and offers tips on how to begin your own video marketing campaigns.]]></description>
</item>
<item>
<title><![CDATA[Big Opportunity in 2008: Prospering In Hard Times Through Customer Insights]]></title>
<link>http://research.adotas.com/whitepaper2066/</link>
<date>2008-02-18</date>
<description><![CDATA[To paraphrase an old saying, &ldquo;When the going gets tough, retailers start slashing operational costs.&rdquo;&nbsp; Ironically, cost slashing usually exposes a retailer to even greater risks instead of fortifying it against economic uncertainties.&nbsp; All businesses have felt the impact of today&rsquo;s volatile economy.&nbsp; Retail has been hit especially hard, with sales in 2007 rising by only 2.4% - the smallest year-to-year increase since 2002. Despite such dour statistics, there are plenty of opportunities to gain share in today&rsquo;s market. <br />]]></description>
</item>
<item>
<title><![CDATA[Keeping the Event in Event Marketing]]></title>
<link>http://research.adotas.com/whitepaper2067/</link>
<date>2008-02-18</date>
<description><![CDATA[In today&rsquo;s competitive economy, the role of advertising and promotion has never been more important. Creating consumer awareness and driving them to make a buying decision continues to be the central focus, but the average consumer is attacked with more messages than ever before. As the level of total advertising has risen, there has been an evolution of the variety of methods and types in existence. This has placed the advertising industry in a state of chaos.]]></description>
</item>
<item>
<title><![CDATA[Modular Media Technologies: RSS, Widgets or Vortexes]]></title>
<link>http://research.adotas.com/whitepaper2107/</link>
<date>2008-02-27</date>
<description><![CDATA[This whitepaper is intended for the marketing or advertising professional who has heard about &ldquo;modular media technologies&rdquo; (e.g., widgets, RSS, and Vortexes) and wants to learn more about how they can be effectively deployed in a strategic marketing program. ]]></description>
</item>
<item>
<title><![CDATA[Modular Media For Sports Marketers]]></title>
<link>http://research.adotas.com/whitepaper2108/</link>
<date>2008-02-27</date>
<description><![CDATA[This whitepaper is intended for marketing or advertising professionals in the sports industry who have heard about &ldquo;modular media technologies&rdquo; (e.g., widgets, RSS, and Vortexes) and wants to learn more about how they can be effectively deployed in a strategic marketing program. After reading the white paper, you will have a solid understanding of the consumer trends behind Web content portability, the benefits and drawbacks of various portable Web technologies, and the knowledge foundation for developing a strategic approach to pursuing Web content portability for your sports brand.]]></description>
</item>
<item>
<title><![CDATA[Modular Media For Entertainment Marketers]]></title>
<link>http://research.adotas.com/whitepaper2109/</link>
<date>2008-02-27</date>
<description><![CDATA[This whitepaper is intended for marketing or advertising professionals in the entertainment industry who have heard about &ldquo;modular media technologies&rdquo; (e.g., widgets, RSS, and Vortexes) and wants to learn more about how they can be effectively deployed in a strategic marketing program. After reading the white paper, you will have a solid understanding of the consumer trends behind Web content portability, the benefits and drawbacks of various portable Web technologies, and the knowledge foundation for developing a strategic approach to pursuing Web content portability for your entertainment brand.]]></description>
</item>
<item>
<title><![CDATA[Beyond the Browser: Monetization Strategies for Online Publishers in the Downloaded Media Age]]></title>
<link>http://research.adotas.com/whitepaper2114/</link>
<date>2008-02-29</date>
<description><![CDATA[This white paper has been written for executives at media publishing and content companies interested in learning about the exploding &ldquo;non-streamed&rdquo; or portable video market and finding out about best practices for driving revenue through advertising in this medium.]]></description>
</item>
<item>
<title><![CDATA[Trends in Adopting Web 2.0 for the Enterprise]]></title>
<link>http://research.adotas.com/whitepaper2286/</link>
<date>0000-00-00</date>
<description><![CDATA[Interested in learning about current trends in Web 2.0? In Awareness&#39; survey, they report data on the adoption of Web 2.0 technologies as well as the future of social media initiatives within enterprise-size organizations.]]></description>
</item>
<item>
<title><![CDATA[The CMO's Strategic Agenda Benchmark Report]]></title>
<link>http://research.adotas.com/whitepaper2313/</link>
<date>2008-10-30</date>
<description><![CDATA[Marketing executives, face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult&nbsp; This report provides a blueprint of what best-in-class CMO&#39;s (Chief Marketing Officers) do differently to improve marketing effectiveness through marketing automation.]]></description>
</item>
<item>
<title><![CDATA[Do You Need Integrated Marketing?]]></title>
<link>http://research.adotas.com/whitepaper2314/</link>
<date>2008-09-03</date>
<description><![CDATA[Today&rsquo;s Marketing departments are being asked to deliver stronger results with fewer dollars. Finding new ways to increase your marketing effectiveness is becoming more of a necessity rather than a desire. Developing an &ldquo;Integrated Marketing&rdquo; strategy leverages technology and process change management that can dramatically improve your Marketing ROI.]]></description>
</item>
<item>
<title><![CDATA[Integrated Sales and Marketing for Consumer Products Companies]]></title>
<link>http://research.adotas.com/whitepaper2315/</link>
<date>2008-09-03</date>
<description><![CDATA[Explore how consumer products executives are gaining actionable market intelligence and clear visibility into all aspects of the enterprise, its suppliers, and customers -- to execute brand strategies efficiently at the shelf level. The key: an integrated sales and marketing approach.]]></description>
</item>
<item>
<title><![CDATA[Hitwise UK Lifestyle Group Report: Symbols of Success]]></title>
<link>http://research.adotas.com/whitepaper2370/</link>
<date>0000-00-00</date>
<description><![CDATA[This report explores opportunities to engage the most affluent Mosaic Lifestyle Group, Symbols of Success.]]></description>
</item>
<item>
<title><![CDATA[Hitwise U.S. Research Note: Comparison Shopping Tools]]></title>
<link>http://research.adotas.com/whitepaper2371/</link>
<date>2008-04-04</date>
<description><![CDATA[This Research note features insights into what&rsquo;s happening this season among these increasingly popular shopping tools.]]></description>
</item>
<item>
<title><![CDATA[Hitwise U.S. Research Note: Measuring Web 2.0 Consumer Participation]]></title>
<link>http://research.adotas.com/whitepaper2373/</link>
<date>0000-00-00</date>
<description><![CDATA[This research note covers what the top web 2.0 websites are, and describes how over 10 million U.S. Internet users interact with these new technologies. <br />]]></description>
</item>
<item>
<title><![CDATA[Hitwise U.S. Social Networking Report: Driving Opportunities Through Participatory Marketing]]></title>
<link>http://research.adotas.com/whitepaper2377/</link>
<date>0000-00-00</date>
<description><![CDATA[This White Paper by Hitwise U.S. looks at the key social networking learnings from 2007 and the trends that are most likely to play out in 2008.]]></description>
</item>
<item>
<title><![CDATA[Social Media Marketing]]></title>
<link>http://research.adotas.com/whitepaper2426/</link>
<date>2008-04-22</date>
<description><![CDATA[Learn how to harness the power of the social mediasphere - facebook, digg, del.icio.us, reddit, and many others - to get found by more potential customers, develop meaningful relationships with others in your industry, and position yourself as an expert in your field.]]></description>
</item>
<item>
<title><![CDATA[The Ultimate Wisdom of Crowds Platform]]></title>
<link>http://research.adotas.com/whitepaper2476/</link>
<date>2008-05-09</date>
<description><![CDATA[This white paper proposes the ultimate platform to harness the wisdom of crowds &ndash; the collective opinion of people which is often better than the opinion of a single expert.&nbsp; The paper starts by describing the needs of different constituents namely consumers, reviewers, marketers, and advertising networks.&nbsp; It then takes an inventory of current solutions and points out their limitations.&nbsp; It also proposes some future developments.]]></description>
</item>
<item>
<title><![CDATA[Viral Marketing Best Practices]]></title>
<link>http://research.adotas.com/whitepaper2477/</link>
<date>2008-05-09</date>
<description><![CDATA[This white paper proposes 10 best practices to design, launch, measure, and manage viral marketing campaigns. The emphasis is put on a tool that can automatize the process and use Social Networking Analysis (SNA) to identify key players in a social network willing and capable of spreading the word around. ]]></description>
</item>
<item>
<title><![CDATA[Fundamentals of Mobile Marketing]]></title>
<link>http://research.adotas.com/whitepaper2559/</link>
<date>2008-04-30</date>
<description><![CDATA[This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the platform. Ultimately, this document is meant as a starting point in your pursuit for greater understanding of emerging media options, in this case mobile. After reading, you should have some idea of how to proceed to explore digital marketing for your brand.]]></description>
</item>
<item>
<title><![CDATA[Fundamentals of Marketing Through Games]]></title>
<link>http://research.adotas.com/whitepaper2578/</link>
<date>2008-05-05</date>
<description><![CDATA[This white paper is designed to provide the marketing generalist with the basics of the gaming industry and how to leverage game marketing tools to improve marketing effectiveness. It is not designed for a gaming expert but rather for the person who is curious about the space, believes that game marketing may have value for their brand, but is not well versed in the opportunities available or the dynamics of the industry.]]></description>
</item>
<item>
<title><![CDATA[Social Media Marketing as Part of an Integrated Marketing Strategy]]></title>
<link>http://research.adotas.com/whitepaper2591/</link>
<date>2008-07-07</date>
<description><![CDATA[With detailed planning and execution by an experienced agency, social media marketing (SMM) can be a valuable channel within integrated marketing campaigns, complementing and enhancing the results from other efforts.]]></description>
</item>
<item>
<title><![CDATA[The First Step in a Successful Mobile Banking Strategy]]></title>
<link>http://research.adotas.com/whitepaper2680/</link>
<date>0000-00-00</date>
<description><![CDATA[This white paper addresses the application of SMS messaging to the banking industry, and suggests how financial institutions can leverage multimodal messaging architecture to gain a competitive advantage.]]></description>
</item>
<item>
<title><![CDATA[Real Time Information Delivery To Any Location Worldwide]]></title>
<link>http://research.adotas.com/whitepaper2681/</link>
<date>0000-00-00</date>
<description><![CDATA[To attract and retain customers, financial institutions today must be able to provide customers with real-time, reliable information about their bank accounts and transactions, no matter where they are located. Anywhere access to actionable account information helps customers control their finances, fight fraud, and conduct their lives more efficiently.]]></description>
</item>
<item>
<title><![CDATA[Customer Centric Messaging - What You Need To Know]]></title>
<link>http://research.adotas.com/whitepaper2682/</link>
<date>0000-00-00</date>
<description><![CDATA[In meeting the challenges of an increasingly competitive banking landscape, Standard Bank seeks to differentiate itself by providing the highest levels of service to its customer base. An integral part of achieving this goal has been its partnership with Clickatell to deliver personalized and relevant messaging to bank customers via their mobile phones.&nbsp; Read this case study to learn more.]]></description>
</item>
<item>
<title><![CDATA[Mobile Marketing – Unlocking a Powerful Tool]]></title>
<link>http://research.adotas.com/whitepaper2684/</link>
<date>0000-00-00</date>
<description><![CDATA[Communication is a profoundly human activity and the primary driving force behind all technological development. The secret of the mobile phone&rsquo;s success lies not just in its simplicity, but also in its adaptability.&nbsp; Download this white paper to learn more. <br />]]></description>
</item>
<item>
<title><![CDATA[Corporate Blogging and Email Marketing: Why They Work Together]]></title>
<link>http://research.adotas.com/whitepaper2893/</link>
<date>2008-08-28</date>
<description><![CDATA[Blogs are an ideal marketing tool to help you found in the search engines and generate demand. Email marketing is the ideal way to facilitate and sustain relationships with your prospects and customers. Find out how these dynamic, online tools work together.]]></description>
</item>
<item>
<title><![CDATA[Demand Generation Through Corporate Blogging: What is Blogging's Role in SEO & Social Networking?]]></title>
<link>http://research.adotas.com/whitepaper2894/</link>
<date>2008-08-28</date>
<description><![CDATA[Two significant online trends are directly impacting the present and future of Business-to-Business Marketing. Learn how organizational blogging can dramatically impact search engine results and serve as an entry into the world of social media.]]></description>
</item>
<item>
<title><![CDATA[A Look at Retailers' Perceptions of the Importance of User-Generated Content]]></title>
<link>http://research.adotas.com/whitepaper3069/</link>
<date>2008-07-09</date>
<description><![CDATA[A survey by ResourceInteractive and Bazaarvoice reveals how retailers currently perceive and use user-generated content, and how they plan to expand in the future. It also reveals retailers&rsquo; concerns and how they feel reviews will impact their business.]]></description>
</item>
<item>
<title><![CDATA[Boosting Natural Search Traffic Using Ratings and Reviews]]></title>
<link>http://research.adotas.com/whitepaper3070/</link>
<date>2008-07-09</date>
<description><![CDATA[Driving traffic from natural search is increasingly competitive and expensive. Online market&shy;ers are seeing their operational costs go through the roof just to maintain a consistent level of spending. At the same time, more than three out of every four shoppers are using product ratings and reviews written by other customers to help make a purchase decision.]]></description>
</item>
<item>
<title><![CDATA[Customer Loyalty and Engagement: How Customer-Generated Content Can Impact Financial Services]]></title>
<link>http://research.adotas.com/whitepaper3071/</link>
<date>2008-07-09</date>
<description><![CDATA[The Internet, competition and expanded consumer options have changed the financial services industry forever. This white paper outlines how customer reviews can build elusive brand loyalty for banks. This white paper specifically denotes how customer reviews can drive the metrics that matter most to banks, including awareness, customer acquisition, and reaching Gen Y clients, who have the potential to be lifelong clients.]]></description>
</item>
<item>
<title><![CDATA[Driving Sales with User-Generated Content: How Word of Mouth Impacts Manufacturers Online]]></title>
<link>http://research.adotas.com/whitepaper3072/</link>
<date>2008-07-09</date>
<description><![CDATA[User-generated content &ndash; defined as information generated not by a business or media outlet, but by a user of such online assets &ndash; drives Web 2.0. When businesses enable customers &ndash; or users &ndash; to write reviews, ask or answer questions from the community, or share experiences, they create conversations that become the most powerful form of marketing - word of mouth marketing. This paper specifically addresses how manufacturers can work to build their own word-of-mouth working with retailers.]]></description>
</item>
<item>
<title><![CDATA[Altruism Drives User-Generated Content, Study with Keller Fay, November 2007]]></title>
<link>http://research.adotas.com/whitepaper3073/</link>
<date>2008-07-09</date>
<description><![CDATA[Bazaarvoice and the Keller Fay Group, conducted a survey of over 1,300 online reviewers to discover what moved them to share their opinions. Overwhelmingly, the survey found, reviewers are motivated by goodwill and positive sentiment. Fully 90 percent write reviews in order to help others make better buying decisions and more than 70 percent want to help companies improve the products they build and carry.]]></description>
</item>
<item>
<title><![CDATA[Online Consumer Opinions/Use of User Generated Content in the UK, study with JupiterResearch, Jan.08]]></title>
<link>http://research.adotas.com/whitepaper3074/</link>
<date>2008-07-09</date>
<description><![CDATA[This unbiased study found that most UK online researchers rate product ratings and reviews the most helpful feature when researching products to buy online or on the high street, and that almost all shoppers trust online reviews. ]]></description>
</item>
<item>
<title><![CDATA[Field Guide to SMS]]></title>
<link>http://research.adotas.com/whitepaper3411/</link>
<date>2008-11-13</date>
<description><![CDATA[From critical alerts to time-sensitive notifications, some messages shouldn&rsquo;t sit in an email inbox. By using SMS (&ldquo;text messaging&rdquo;), marketers can leverage a powerful, portable alternative to traditional communication mediums. Through ExactTarget&rsquo;s Field Guide to SMS, you will learn how SMS can benefit your organization, as well as understand the variety of SMS types that exist, such as alerts, updates, and marketing messages.<br />]]></description>
</item>
<item>
<title><![CDATA[2008 Channel Preference Survey]]></title>
<link>http://research.adotas.com/whitepaper3413/</link>
<date>2008-11-13</date>
<description><![CDATA[Do you ever struggle with finding the right channels to reach your target audiences? With the range of choices ever expanding from email to SMS to Podcasts to Twitter, marketers are faced with a multitude of options to execute campaigns. ExactTarget&rsquo;s Channel Preference Survey whitepaper specifically addresses the impact of consumer communication preferences on marketing success, and helps you take the guess-work out of your multi-channel marketing strategy.]]></description>
</item>
<item>
<title><![CDATA[MGMA Connexion - Your Defining Source for Excellence in Medical Practice Management]]></title>
<link>http://research.adotas.com/whitepaper3480/</link>
<date>2008-10-03</date>
<description><![CDATA[MGMA Connexion&trade; magazine is the medical group practice professional&#39;s power resource. Filled with insight from peers, advice from experts and timely information on a myriad of topics, MGMA Connexion&trade; ranks as the &quot;must-read&quot; magazine for more than 21,500 MGMA members. MGMA&rsquo;s flagship publication is distributed ten times per year. This issue includes trend stories and member case studies, providing you a behind-the-scenes perspective on the group practice industry.]]></description>
</item>
<item>
<title><![CDATA[When Commanding the Stage Means Passing the Mic]]></title>
<link>http://research.adotas.com/whitepaper3539/</link>
<date>0000-00-00</date>
<description><![CDATA[Virtually all organizations are realizing the importance of customer engagement. But in order to benefit, we must subscribe to the idea that consumers really can add value to our organization. And sometimes, that means removing the notion that we are the experts in exchange for the belief that we can learn a thing or two from our customers. The collective intelligence of the communities we serve is largely an untapped asset - a stream of valuable input that can help improve the decisions we make and shape the products we sell. This book explores the value of many - and the role that customer engagement will play in shaping the future of our businesses, our government, and our economy. <br />]]></description>
</item>
<item>
<title><![CDATA[Integrating Email Campaigns with New and Existing Mediums]]></title>
<link>http://research.adotas.com/whitepaper3568/</link>
<date>0000-00-00</date>
<description><![CDATA[Integrating Email Campaigns with New and Existing Mediums.&nbsp; This white paper is a review of the &quot;why&#39;s&quot; and &quot;how&#39;s&quot; of email integration with other marketing mediums.]]></description>
</item>
<item>
<title><![CDATA[Differentiation: Why it’s so hard to do it well]]></title>
<link>http://research.adotas.com/whitepaper3570/</link>
<date>2008-10-02</date>
<description><![CDATA[Differentiation is a business decision made at the highest levels about the company&rsquo;s positioning and values&ndash;how the company adds value to a customer relationship. There are many ways a company can make those decisions, and many different approaches to doing so. The most successful companies adopt a positioning that offers sustainable competitive advantage&ndash;a way of adding value that competitors cannot easily duplicate.]]></description>
</item>
<item>
<title><![CDATA[ B-to-B Branding through (and to) the channel]]></title>
<link>http://research.adotas.com/whitepaper3572/</link>
<date>0000-00-00</date>
<description><![CDATA[A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold through a channel, the marketer generally reaches past the channel with branding messages, relegating the channel to the status of a local point of sale. By contrast, in many B-to-B markets, the local dealer or distributor really &ldquo;owns&rdquo; the end customer and can control access and communications to and from the customer.]]></description>
</item>
<item>
<title><![CDATA[Why Branding Becomes More Important In Uncertain Times]]></title>
<link>http://research.adotas.com/whitepaper3574/</link>
<date>0000-00-00</date>
<description><![CDATA[It&rsquo;s not unusual for business-to-business companies to cut communications budgets when faced with uncertain times like economic downturns, mergers/acquisitions, reorganization, significant competitive threats, technology changes and the like.<br /><br />And yet, it is precisely these situations in which communications that support the brand are most helpful. If there&rsquo;s ever a time when you need the strength, continuity, and support of a healthy brand, it&rsquo;s when there&rsquo;s uncertainty.]]></description>
</item>
<item>
<title><![CDATA[Growing  Your Online Business-Finding A Better Way To Make Money]]></title>
<link>http://research.adotas.com/whitepaper3600/</link>
<date>0000-00-00</date>
<description><![CDATA[In this webinar you will learn: The value associated with SaaS model, Importance of PCI Compliance, How to establish an eCommerce plan including budget considerations, Case Study-Overview of TeaGschwendner, Things to look for and avoid when choosing an eCommerce partner, Understanding the LaGarde difference. ]]></description>
</item>
<item>
<title><![CDATA[Lincoln uses Sparta Social Networks to help make dreams come true]]></title>
<link>http://research.adotas.com/whitepaper3610/</link>
<date>2008-10-10</date>
<description><![CDATA[Lincoln, a division of the Ford Motor Company, was launching an integrated marketing campaign as part of its efforts to revitalize the brand with more contemporary vehicles. The goal of the campaign was to attract a younger demographic. Use of the web by car companies has become more and more important, but Lincoln was setting out to create a new benchmark for consumer involvement and participation. Download this paper to read more. ]]></description>
</item>
<item>
<title><![CDATA[Multi-Media Company Turns to Sparta Social Networks for Nationwide Communities with Local Flare]]></title>
<link>http://research.adotas.com/whitepaper3611/</link>
<date>0000-00-00</date>
<description><![CDATA[Hearst-Argyle Television , Inc. owns 26 television stations and manages an additional three television and two radio stations owned by Hearst Corporation, in geographically diverse U.S. markets. The Company&#39;s television stations reach approximately 18% of U.S. TV households, making it one of America &#39;s largest television station groups. Download this paper to read more. ]]></description>
</item>
<item>
<title><![CDATA[Oxygen Turns to Sparta Social Networks to Increase Television Viewership]]></title>
<link>http://research.adotas.com/whitepaper3612/</link>
<date>0000-00-00</date>
<description><![CDATA[Available in more than 74 million homes, Oxygen Media (Oh!), the cable-television network co-founded by Oprah Winfrey, was looking for innovative ways to introduce a new weekly television program and drive viewership. The strategy: Launch an $8 million marketing campaign that included an online community where viewers would invite and encourage friends to watch the show. Because the premiere dates of television shows are fixed, the network had to get its online community up and running quickly. Download this case study to learn more.<br />]]></description>
</item>
<item>
<title><![CDATA[Packet8 - Sparta Case Study]]></title>
<link>http://research.adotas.com/whitepaper3613/</link>
<date>0000-00-00</date>
<description><![CDATA[This case-study talks about how the Packet8 broadband voice over Internet protocol (VoIP) and video communications service which lets broadband Internet users add digital voice and video communications services to their high-speed Internet connection. Videophone users now account for almost 5 percent of Packet8&rsquo;s 74,000 lines, and are one of several drivers in the company&#39;s quarterly growth, up 54 percent in the most period to $6 million in revenue. Download to learn more.]]></description>
</item>
<item>
<title><![CDATA[Forget the ABC's of Lead Scoring]]></title>
<link>http://research.adotas.com/whitepaper3672/</link>
<date>2008-11-05</date>
<description><![CDATA[If your sales team loves your ABC lead-ranking system because it really works, good for you. However, if your Hot-Warm-Whatever system is leaving the sales team cold, there is a better way. A robust database and campaign management application helps marketing score every interaction by every lead, online and offline, and prioritize leads automatically for appropriate next steps...]]></description>
</item>
<item>
<title><![CDATA[Accelerating Sales & Marketing with Web Collaboration]]></title>
<link>http://research.adotas.com/whitepaper3690/</link>
<date>0000-00-00</date>
<description><![CDATA[Thanks to the expanding global workforce, heightened competition and the continued need to cut costs and drive productivity, companies today are facing myriad new challenges. Web collaboration is increasingly becoming an indispensable tool in accelerating sales and marketing processes while simultaneously reducing costs.]]></description>
</item>
<item>
<title><![CDATA[B-2-B Marketing in 2008: Trends in Strategies & Spending]]></title>
<link>http://research.adotas.com/whitepaper3691/</link>
<date>0000-00-00</date>
<description><![CDATA[As business-to-business marketers began to turn their attention from implementing their 2007 plans to formulating new ones for 2008, MarketingProfs and Forrester Research teamed up to understand the issues on their minds and the trends that are likely to emerge. Read about them in this report.]]></description>
</item>
<item>
<title><![CDATA[Using Web Conferencing - Boost Productivity and Increase the Profitability of Your Business]]></title>
<link>http://research.adotas.com/whitepaper3692/</link>
<date>0000-00-00</date>
<description><![CDATA[Web conferencing can enable geographically dispersed employees to improve their productivity by allowing them to collaborate online. It can also be used for internal or external training purposes. It can also be used as a cost-effective sales tool to reach new customers located remotely.]]></description>
</item>
<item>
<title><![CDATA[Waymedia Proximity Marketing: Your Targetted Message At The Precise Time and Place]]></title>
<link>http://research.adotas.com/whitepaper3720/</link>
<date>2008-10-23</date>
<description><![CDATA[Millions of&nbsp; handsets are sold around the world daily. Handsets are by far the preferred platform of communication there is.&nbsp; People spend more time using their mobile phones than any other device or gadget, and they pay special attention to everything stored in those handsets. In a few words:&nbsp; If brands want to have a presence in their consumers&rsquo; environment, and if they want their message to be heard and seen, then they imperatively need to put some value content on users mobile phones. Mobile marketing is typically understood as SMS Marketing, which is managed from a distant point and it impacts the user at random times. ]]></description>
</item>
<item>
<title><![CDATA[Proliferation of Options Requires B-to-B Media Channel Planning]]></title>
<link>http://research.adotas.com/whitepaper3728/</link>
<date>0000-00-00</date>
<description><![CDATA[Media Channel Planning is the process of selecting the proper media channels to achieve the desired marketing outcomes. Godfrey believes Media Channel Planning is a critical part of any marketer&rsquo;s strategic program, and should be an important part of annual planning as well as continuous improvement efforts throughout the program year.]]></description>
</item>
<item>
<title><![CDATA[A methodology for evaluating the effectiveness of your multi-step distribution channel strategy]]></title>
<link>http://research.adotas.com/whitepaper3731/</link>
<date>0000-00-00</date>
<description><![CDATA[Godfrey&rsquo;s Channel Strategy Audit is intended as a guide to assist you in providing the information we need to generate a distribution channel strategy analysis. This audit is organized into several parts, starting with a cursory survey of your business environment, and then concentrating on the key issues that can result in strengthening or reshaping your distribution channel strategy. Although our face-to-face meeting time may be limited, we hope this audit will allow you to provide more thoughtful and detailed information, so that our deliverable to you has significant value.]]></description>
</item>
<item>
<title><![CDATA[Convergent PR: The Best of Both Worlds]]></title>
<link>http://research.adotas.com/whitepaper3732/</link>
<date>0000-00-00</date>
<description><![CDATA[]]></description>
</item>
<item>
<title><![CDATA[Podcasts deliver fresh, authentic audio content to target audiences]]></title>
<link>http://research.adotas.com/whitepaper3735/</link>
<date>0000-00-00</date>
<description><![CDATA[Why are podcasts important? First, podcasts are another innovative way for B2B marketers to communicate directly with their target audiences. Second, podcasts allow marketers to deliver fresh, authentic content, to humanize their companies, to position their companies as thought leaders and to encourage creative thinking. And third, podcasts are becoming the &quot;medium of choice&quot; for customers and prospects who want information fast &mdash; in an easily digestible format.]]></description>
</item>
<item>
<title><![CDATA[Field Guide to Email Marketing]]></title>
<link>http://research.adotas.com/whitepaper3737/</link>
<date>0000-00-00</date>
<description><![CDATA[Today&rsquo;s subscribers want (and expect) to have personal, relevant, one-to-one relationships with you. But what&rsquo;s the best way to give them exactly what they want? We&rsquo;ve discovered a whole new way to think about Email Marketing, and we&rsquo;ve learned a great deal about raising and nurturing these one-to-one marketing creatures. Quite simply, it begins with your subscribers&mdash;and it ends there, too. Because Email Marketing is all about them: what they want, when they want it, and how they want to receive it.]]></description>
</item>
<item>
<title><![CDATA[Walking a Day in Subscribers' Shoes]]></title>
<link>http://research.adotas.com/whitepaper3738/</link>
<date>2008-10-29</date>
<description><![CDATA[For the past 30 years, direct marketers have focused on demographic data to help determine what each segment of subscribers might like. This strategy clearly worked. However, it fails to meet the complexity of the current market landscape, with ever-increasing brand choices for consumers and a growing number of ways to consume and digest information. We&rsquo;ve set out to show how success can best be realized by asking customers their preferences and using behavioral observations to catalog and respond to their habits and sensibilities.]]></description>
</item>
<item>
<title><![CDATA[Application Brief: Localize Your Advertising and Web Content]]></title>
<link>http://research.adotas.com/whitepaper3742/</link>
<date>0000-00-00</date>
<description><![CDATA[Learn what real-time geolocation technology can do for online businesses. Discover how companies like yours are achieving cost-per-click improvements of up to 30 percent, while lowering home page drop-off rates by as much as 70 percent&mdash;and how you can do the same. Also, discover how knowing a Web visitor&rsquo;s location can help you sell more product; increase customer loyalty; comply with state and country regulations; and track campaign effectiveness. Download your copy now.]]></description>
</item>
<item>
<title><![CDATA[Going Global with Geolocation: Using Geolocation to Improve Navigation for Users Around the World]]></title>
<link>http://research.adotas.com/whitepaper3743/</link>
<date>0000-00-00</date>
<description><![CDATA[In this new white paper by John Yunker (Beyond Borders: Web Globalization Strategies), discover how to boost click-through and conversion rates by showing Web visitors localized content. Learn how to instantly identify Web visitors&rsquo; physical locations, automatically redirect them to relevant pages, and significantly reduce your home page abandonment rates. Also: 3 key questions to ask when considering a geolocation solution. Download your copy now.]]></description>
</item>
<item>
<title><![CDATA[Briefing Summary: Valtira]]></title>
<link>http://research.adotas.com/whitepaper3865/</link>
<date>0000-00-00</date>
<description><![CDATA[As part of our effort to stay engaged with the latest developments in marketing<br />technology, Upshot Institute maintains an ongoing schedule of vendor briefings.<br />These briefings allow us to learn more about vendor products, and their strategies<br />and insights on the industry. Vendor upshot reports are short summaries of these<br />briefings provided as a resource to marketing professionals interested in staying on<br />top of emerging marketing technologies.]]></description>
</item>
<item>
<title><![CDATA[2008 Video SEO Playbook]]></title>
<link>http://research.adotas.com/whitepaper3880/</link>
<date>0000-00-00</date>
<description><![CDATA[With the explosive growth of online video, traditional SEO has taken on a new dimension: video search and discovery. De-mystify the world of video search with a practical framework for video SEO and increase the value of your video content.]]></description>
</item>
<item>
<title><![CDATA[Generate Revenue with Online Video Ads]]></title>
<link>http://research.adotas.com/whitepaper3881/</link>
<date>0000-00-00</date>
<description><![CDATA[The online video boom presents an enormous opportunity to grow your audience and generate new advertising revenue. Discover proven methods and strategies to create an optimal user experience with online video, resulting in more unique visitors, increased time on site, and higher repeat visits &ndash; and ultimately resulting in more advertising opportunities and higher revenue.]]></description>
</item>
</channel>
</rss>
