research.adotas.com/Search Engines

American Customer Satisfaction Index Annual E-Business Report

The world of e-business is continuing to evolve as the lines further blur between search engines, portals and content providers. Learn more about the competitive positions of Google, Yahoo!, AOL and more in this report.

The Brand Lift of Search

More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it's comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions.

Chinese Search Engine Engagement

Comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro conducted an eye tracking study with Chinese students to answer how Search user interaction can differ between cultures, languages and reading patterns. How do Google and Baidu compare? And how do Chinese searchers use organic vs. paid listings?

Search Engine Optimization (SEO) 101

Today, B2B buyers start their purchasing process in the search engines. In order to remain competitive, your company needs to be found by the people already searching for your products or services. This webinar will cover the basics of search engine optimization - what is it and why is it important - to demystify SEO and empower marketing professionals to either take on SEO themselves or give them the knowledge to hire an effective - not a scam - SEO consultant.

Webcast: 5 Tips to Turn Your Website into a Marketing Machine

Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers. This Internet marketing webcast discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.

Strong Q1 for Search Marketing Amid Signs of Weakness Ahead

Read this SearchIgnite issues Q1 2008 report, evaluating state of the search landscape and performance of the top engines.

iProspect Blended Search Results Study

The objective of this survey was to uncover data that would enable search marketers to better understand how search engine users behave when they conduct different types of searches and are presented with different types of search results within the three largest search engines (in terms of market share): Google, Yahoo!, and MSN.

B2B Search Success: Quantifying Search Engine Marketing Benefits for B2B Marketers

Learn how to predict your business' success through search marketing and secure the support of upper management with Oneupweb's white paper, B2B Search Success: Quantifying Search Marketing Benefits for B2B Marketers.

Target Google's Top 10 to Sell Online

Oneupweb's broad study, Target Google's Top 10 to Sell Online, demonstrates a clear benefit to being listed on the first three pages of Google's results and describes even greater sales benefits to being listed on the first page.

Oneupweb's 2008 Franchise 500 Study

For America's franchisors, online marketing delivers exponential growth opportunities–but today’s top franchisors are overwhelmingly neglecting search. Discover why top franchisors are falling behind online, and what this means to your business.

Why Branding Becomes More Important In Uncertain Times

It’s not unusual for business-to-business companies to cut communications budgets when faced with uncertain times like economic downturns, mergers/acquisitions, reorganization, significant competitive threats, technology changes and the like.

And yet, it is precisely these situations in which communications that support the brand are most helpful. If there’s ever a time when you need the strength, continuity, and support of a healthy brand, it’s when there’s uncertainty.

What makes search so strategic for B-to-B?

B-to-B Strategic Search has been created by Godfrey to provide the customer-centric, content-driven approach needed for successful business-to-business search performance. It uses all available tools to help B-to-B marketers achieve a presence in the search results of users who are looking for their technology or product. It thus includes both search engine optimization (SEO), the practice of modifying your site to improve organic search results, and search engine marketing (SEM), or paid search.

What B2B Marketers Need to Know about Improving Search Engine Performance

Recently, however, the explosive growth of online media has changed the PR game, creating a deeper, richer two-way communication between a marketer and its target audiences. Now, marketers can use social media strategies and tactics to engage their audiences directly. Those tactics include press release optimization, online media monitoring and reporting, social media press releases, RSS feeds, blogs, podcasts, webcasts and a host of other emerging technologies.

Podcasts deliver fresh, authentic audio content to target audiences

Why are podcasts important? First, podcasts are another innovative way for B2B marketers to communicate directly with their target audiences. Second, podcasts allow marketers to deliver fresh, authentic content, to humanize their companies, to position their companies as thought leaders and to encourage creative thinking. And third, podcasts are becoming the "medium of choice" for customers and prospects who want information fast — in an easily digestible format.