research.adotas.com/Ad Networks

Learn how Direct Agents Inc Drove Highly Targeted Traffic to Their Website

Based on the principle that not all clicks are equal, IndustryBrains’ site-specific content targeting solution enables Direct Agents’ financial and technology direct marketing clients to reach the highest quality audience.

Hitwise U.S. News and Media Report

This report provides an overview of the News and Media Landscape in the U.S., and the impact of Web 2.0.

Finally, Highly Qualified Investing Leads

Learn how Trade Center needed to reach highly qualified individual investors while educating them on the benefits of their products and services. Read how InvestBrite can help your investment firm get qualified investing sales leads. Read this paper today.

The First Step in a Successful Mobile Banking Strategy

This white paper addresses the application of SMS messaging to the banking industry, and suggests how financial institutions can leverage multimodal messaging architecture to gain a competitive advantage.

Ad Networks and How to Choose Them

This white paper provides the digital media professional with a comprehensive introduction to digital ad networks. It explains what ad networks are, the roles they play for advertisers, and the key market segments of the business. It also offers advice on how to select an ad network for your brand.

7 Key Criteria for Choosing a Managed File Transfer Solution

Sending presentations, audio, video, or graphics files can jeopardize your network’s security. Now learn why you should never use FTP or conventional email to send oversize files; how managed file transfer can make your network safer; and 7 key criteria to look for. Plus, find out how to avoid email compliance hassles using tracking and traceability. Transferring large files could be a potential security issue. Download this white paper now and learn how to prevent it.

Beyond Email Attachments and FTP: A New Approach to Secure, Cost-Effective File Delivery

In this FactPoint study, discover why companies are increasingly adopting managed file transfer to send large and important files. Learn key factors driving the migration away from e-mail and FTP; the top 8 features to look for; and tough questions to help you choose a solution. Also, find out how to maximize privacy, security, speed, and ease of use. Find out why countless companies are making the move—download your copy now.

Cost-Effectively Reaching the In-Market Auto Buyer

Based on a study conducted by ValueClick Media and interactive agency Goodway 2.0, this white paper evaluates networks as an alternative to advertising on automotive information sites. The study, which includes campaign data from Chevrolet, Dodge, Honda, Hyundai and Lincoln Mercury, concludes that running ads on a large number of sites and allowing optimization technology to determine those which are most effective will lead to better results than presupposing what sites or channels will perform.

Success Factors for Highly Effective Inside Sales Teams

This free white paper reveals that more than half of all inside salespeople have less than 2 years of experience—with annual turnover close to 50%. You can’t change that, but you can back your team with superior planning. Learn 3 critical factors that can make or break your inside sales effort; the 6 building blocks of an effective sales team; and how formulating a strategic plan can help ensure your team’s success. Download now—and start building a world-class inside sales team.

Optimizing Marketing and Sales Lead Management with Marketing Automation

This free workbook from the experts at IDC explores common lead management failures and how to prevent them. Learn the 6 lead management stages and what can go wrong with each, along with 4 key trends that are making marketing automation an increasingly appropriate choice. Plus, get detailed worksheet tables to help you prioritize needs, assess technology, and select a vendor. Don’t let your valuable leads go to waste—download your copy of this IDC workbook now.

Solutions to the Demise of Directory Assistance Data

Data is at the core of your business. And yet, complete and accurate data is harder and harder to come by these days. Traditionally, the White Pages and Directory Assistance have been the main source of marketing data, whether it's direct marketing lists, base-file compilations or database verification and enhancement.

However, the growing popularity of alternative phone services, such as wireless and VoIP, has triggered a decline in the volume and quality of marketing data. This report discusses the erosion of traditional marketing data. It outlines drivers, implications and possible solutions. You'll gain valuable insight into how to adapt your business to the significant changes taking place in the data industry.

Lead Life Cycle Optimization: 2008 Analysis

80% of all leads produced by marketing are not followed up on by sales. A recent industry analyst report by CSO Insights reveals that many organizations could be at risk. Could your company be at serious risk of wasting valuable marketing dollars? Download the Lead Life Cycle Optimization: 2008 Analysis study today, and gain valuable insight on how you can more effectively optimize your organization's lead generation objectives specific to your business needs...

'Be First In Mind'

Being first in mind with leads, prospects, and customers means maximizing your sales and marketing resources and your revenue. Many of us think that interacting early with a lead is enough. But the reality is nurturing leads can create more sales than the initial lead generation itself. It's also about nurturing your customer base. Being first in mind has a tremendous impact on business...

Lead Optimization - Are You Targeting the Right Prospects?

Marketing campaigns should always start with the "who?" who will you target, who has a need for your product or service? No one can optimize lead generation without specifically defining the right audience to approach. Targeting can encompass many dimensions...

Real Marketing Analytics for Lead Generation

Tips on how a lead management system can help you track, score, nurture leads, and give you visibility to real marketing analytics...

Making Lead Scoring & Nurturing Work: On Demand Webcast from LeadLife

Learn how BearingPoint successfully implemented a lead scoring and nurturing system within their organization that increased their qualified leads by 78% and decreased their buy cycle time from months to weeks.

B-2-B Marketing in 2008: Trends in Strategies & Spending

As business-to-business marketers began to turn their attention from implementing their 2007 plans to formulating new ones for 2008, MarketingProfs and Forrester Research teamed up to understand the issues on their minds and the trends that are likely to emerge. Read about them in this report.

Proliferation of Options Requires B-to-B Media Channel Planning

Media Channel Planning is the process of selecting the proper media channels to achieve the desired marketing outcomes. Godfrey believes Media Channel Planning is a critical part of any marketer’s strategic program, and should be an important part of annual planning as well as continuous improvement efforts throughout the program year.

A methodology for evaluating the effectiveness of your current lead management system

This document is intended to provide us with the information we need to generate an audit of your existing system for sales lead management. This audit is organized into several parts, starting with a cursory survey of your business environment, and then focusing on the key aspects and issues of sales lead management. Since our face-to-face meeting time may be limited, we hope this audit will allow you to provide more thoughtful and detailed information, so that our deliverable to you is of significant value.

Walking a Day in Subscribers' Shoes

For the past 30 years, direct marketers have focused on demographic data to help determine what each segment of subscribers might like. This strategy clearly worked. However, it fails to meet the complexity of the current market landscape, with ever-increasing brand choices for consumers and a growing number of ways to consume and digest information. We’ve set out to show how success can best be realized by asking customers their preferences and using behavioral observations to catalog and respond to their habits and sensibilities.

Lead Generation & Marketing Automation: Step-by-Step Guide with Practical Templates & Tools

Lead Generation is the top priority for marketing directors in 2009. More importantly, marketers are being charged with defending their budgets and demonstrating real ROI for their marketing programs. Use this How-To Guide to learn how other world-class companies are developing lead generation infrastructures that automate key processes, measure results, and provide a steady flow of qualified leads their sales organizations.

DR & Seasonality: How to Manage Your Annual DRTV Buy

How do you overcome the challenges of seasonality when buying DRTV media? This whitepaper explains how by thinking outside the box—beyond conventional wisdom—to effectively manage your annual DRTV media buy.

Five Tips to Optimize Your DRTV Media Right Now

All systems are go for your new DRTV campaign but, regrettably, response rates are lower than expected. Before you hit the panic button, here are five tips proven to increase response rates and dramatically increase your ROI.

Is Your Media Fully Integrated? It Should Be

The allure of DR is compelling, but are we missing something by managing each media vehicle individually? A well-planned, integrated marketing campaign will deliver benefits to your overall campaign. Find out how.

ROI Accelerator for Marketers: Testing Your Way to Improved ROI

With a well-planned testing program, we can measure the return on investment (ROI) on every campaign. Testing helps us prioritize programs and justify budgets, and it provides a road map of possibilities for future campaigns. The ROI Accelerator discusses the following: Why your company should test, what to test for, how and when to test and how to determine ROI.

10 Tips for Webinar Invitations

Discover how to get maximum response from your next e-mail Webinar invitation. Learn how to make your event stand out from the crowd, and how to avoid the common mistakes that doom most Webinars to mediocrity.

Briefing Summary: Manticore Technology

As part of our effort to stay engaged with the latest developments in marketing technology, Upshot Institute maintains an ongoing schedule of vendor briefings. These briefings allow us to learn more about vendor products, strategies and their insights on the industry. Vendor upshot reports are short summaries of these briefings provided as a resource to marketing professionals interested in staying on top of emerging marketing technologies.

Scalable Data Quality: A Seven Step Plan for Any Organization

This white paper describes the seven steps you need to develop a plan for data quality – one that scales to your growing business needs.

The Real Cost of Bad Data: The 1-10-100

What are the long-term costs of bad data? This white paper gives you the answers and tells you how to fix it.

Is a Data Quality Web Service the Right Solution for You?

Learn what a Web Service is and how it works, the advantages of using a Data Quality Web Service, the technology assessment for implementation, and several case studies (Saab and other real world case studies) to demonstrate real life successes.

Exclusive Interview: John Nydam & Tom Brennan

Tom Brennan and John Nydam explain the Melissa Data and Stalworth partnership, discuss the business problems caused by bad data, and describe how DQ*Plus provides a complete data quality solution for enterprise applications and commercial databases.

Improve Lead Generation and Clean up Your Pipeline

Brought to you by Genius.com, the result of surveying over 2000 sales and marketing professionals, this whitepaper includes metrics on lead quality, lead quantity, opportunity prioritization, as well as key steps for improving your numbers.

Sales 2.0 - Faster Sales in a Slower Economy

As the U.S. economy grows more uncertain, it is easy to be pessimistic. But there are plenty of opportunities. Companies in many sectors are still buying strongly. And fortunately there are tools out there that will help you find those companies and close deals. Sales 2.0 is about harnessing and leveraging the Internet to sell more, faster.

Webinar Video Whiteboard: The $220 Billion Lead Generation Problem

It’s easy to be pessimistic about sales during a slow economy, but many companies are still buying strongly. Learn how to identify and expedite high-potential sales opportunities.