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<title><![CDATA[research.adotas.com/Ad Serving]]></title>
<description><![CDATA[Ad serving describes the technology and service that places advertisements on web sites. Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the web site or advertiser most money, and monitor progress of different advertising campaigns.]]></description>
<link>http://research.adotas.com/ad-serving/</link>
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<title><![CDATA[The Infinitely Complex Online Sale]]></title>
<link>http://research.adotas.com/whitepaper58/</link>
<date>0000-00-00</date>
<description><![CDATA[Publishers spend millions generating content, designing user experiences, and promoting themselves as the destination of choice when people open up their browsers. In order to pay for the user&#39;s attention, they sell impressions. But who should publishers sell to? Be sure to consider the key points explained in this paper.<br />]]></description>
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<title><![CDATA[Hitwise U.S. News and Media Report]]></title>
<link>http://research.adotas.com/whitepaper2372/</link>
<date>0000-00-00</date>
<description><![CDATA[This report provides an overview of the News and Media Landscape in the U.S., and the impact of Web 2.0.]]></description>
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<title><![CDATA[How to Convert Eyeballs to Sales with Online Display Advertising]]></title>
<link>http://research.adotas.com/whitepaper2872/</link>
<date>2008-07-23</date>
<description><![CDATA[Consumers today spend 95% of their time Online on sites that feature display ads. This white paper gives you 10 tried-and-true how-to&rsquo;s and helpful insights that go into the making of a top performing online display ad campaign.]]></description>
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<title><![CDATA[Optimizing Marketing and Sales Lead Management with Marketing Automation]]></title>
<link>http://research.adotas.com/whitepaper3504/</link>
<date>2008-10-30</date>
<description><![CDATA[This free workbook from the experts at IDC explores common lead management failures and how to prevent them. Learn the 6 lead management stages and what can go wrong with each, along with 4 key trends that are making marketing automation an increasingly appropriate choice. Plus, get detailed worksheet tables to help you prioritize needs, assess technology, and select a vendor. Don&rsquo;t let your valuable leads go to waste&mdash;download your copy of this IDC workbook now.]]></description>
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<title><![CDATA[ROI Accelerator for Marketers: Testing Your Way to Improved ROI]]></title>
<link>http://research.adotas.com/whitepaper3835/</link>
<date>2008-11-12</date>
<description><![CDATA[With a well-planned testing program, we can measure the return on investment (ROI) on every campaign. Testing helps us prioritize programs and justify budgets, and it provides a road map of possibilities for future campaigns. The ROI Accelerator discusses the following: Why your company should test, what to test for, how and when to test and how to determine ROI.]]></description>
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<title><![CDATA[10 Tips for Webinar Invitations]]></title>
<link>http://research.adotas.com/whitepaper3845/</link>
<date>0000-00-00</date>
<description><![CDATA[Discover how to get maximum response from your next e-mail Webinar invitation. Learn how to make your event stand out from the crowd, and how to avoid the common mistakes that doom most Webinars to mediocrity.]]></description>
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<title><![CDATA[The Real Cost of Bad Data: The 1-10-100]]></title>
<link>http://research.adotas.com/whitepaper3870/</link>
<date>0000-00-00</date>
<description><![CDATA[What are the long-term costs of bad data? This white paper gives you the answers and tells you how to fix it.]]></description>
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<title><![CDATA[Is a Data Quality Web Service the Right Solution for You?]]></title>
<link>http://research.adotas.com/whitepaper3873/</link>
<date>0000-00-00</date>
<description><![CDATA[Learn what a Web Service is and how it works, the advantages of using a Data Quality Web Service, the technology assessment for implementation, and several case studies (Saab and other real world case studies) to demonstrate real life successes. ]]></description>
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<title><![CDATA[Exclusive Interview: John Nydam & Tom Brennan]]></title>
<link>http://research.adotas.com/whitepaper3874/</link>
<date>0000-00-00</date>
<description><![CDATA[Tom Brennan and John Nydam explain the Melissa Data and Stalworth partnership, discuss the business problems caused by bad data, and describe how DQ*Plus provides a complete data quality solution for enterprise applications and commercial databases.]]></description>
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<title><![CDATA[Generate Revenue with Online Video Ads]]></title>
<link>http://research.adotas.com/whitepaper3881/</link>
<date>0000-00-00</date>
<description><![CDATA[The online video boom presents an enormous opportunity to grow your audience and generate new advertising revenue. Discover proven methods and strategies to create an optimal user experience with online video, resulting in more unique visitors, increased time on site, and higher repeat visits &ndash; and ultimately resulting in more advertising opportunities and higher revenue.]]></description>
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<title><![CDATA[Industrial Marketing Decision Maker Kit]]></title>
<link>http://research.adotas.com/whitepaper3921/</link>
<date>0000-00-00</date>
<description><![CDATA[Download this kit to discover the latest information about how best to use your limited marketing resources (your peer&#39;s #1 problem) to drive more leads and sales. <br />]]></description>
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<title><![CDATA[Marketing To Industrial Professionals]]></title>
<link>http://research.adotas.com/whitepaper3923/</link>
<date>0000-00-00</date>
<description><![CDATA[This white paper offers suppliers and manufacturers in the industrial sector the information needed to develop a robust and effective online marketing strategy &ndash; beyond the company Web site.]]></description>
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<title><![CDATA[Trends in Industrial Marketing 2008]]></title>
<link>http://research.adotas.com/whitepaper3924/</link>
<date>0000-00-00</date>
<description><![CDATA[Discover marketing objectives, trends and expenditures in today&#39;s industrial marketplace including spending shifts in online advertising and the preferred media mix.]]></description>
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<title><![CDATA[B2B Marketing with Video: Driving ROI from Awareness to Advocacy]]></title>
<link>http://research.adotas.com/whitepaper3944/</link>
<date>0000-00-00</date>
<description><![CDATA[With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .]]></description>
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<title><![CDATA[Grow your Revenue through Integrated eMarketing Campaigns]]></title>
<link>http://research.adotas.com/whitepaper3991/</link>
<date>2008-12-04</date>
<description><![CDATA[The online advertising industry is a billion-pound industry1, with hundreds of millions spent on online acquisition campaigns alone; from Pay-Per-Click (PPC) advertising on search engines like Google and Yahoo!, to banner ads, email campaigns, organic search, blogging and web PR. ]]></description>
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<title><![CDATA[How RMB’s Financial Markets Research Division Solved Its Reporting Challenge]]></title>
<link>http://research.adotas.com/whitepaper3992/</link>
<date>2008-12-04</date>
<description><![CDATA[Hampered by a time consuming approach to delivering their reports, the team of financial markets research analysts at Rand Merchant Bank needed to find a distribution method that could cope with the growing popularity and performance demands of their research service.]]></description>
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<title><![CDATA[How new media, ROI & customer demands transformed the way co-op marketing programs are managed]]></title>
<link>http://research.adotas.com/whitepaper4030/</link>
<date>0000-00-00</date>
<description><![CDATA[This Pitney Bowes Marketing Solutions white paper examines the trends and challenges faced by companies looking to achieve more from their trade marketing efforts.]]></description>
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<title><![CDATA[Email Marketing: Equipped to Handle Adversity]]></title>
<link>http://research.adotas.com/whitepaper4038/</link>
<date>0000-00-00</date>
<description><![CDATA[Even as the struggling economy requires businesses of all sizes to implement cost-cutting measures, the value of email as a marketing tool remains strong.]]></description>
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<title><![CDATA[The Great Suppression]]></title>
<link>http://research.adotas.com/whitepaper4039/</link>
<date>0000-00-00</date>
<description><![CDATA[Five strategies to engage audience members when images are suppressed by mail clients.]]></description>
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<title><![CDATA[Best Practice Implementation of Content Management Systems]]></title>
<link>http://research.adotas.com/whitepaper4058/</link>
<date>2008-12-18</date>
<description><![CDATA[In the quest to create the &lsquo;ultimate ECM system&rsquo;, some software vendors have lost sight of the need for usability. So it is no surprise that the chief obstacle to ECM success, as highlighted by the research paper, is resistance by would-be users. Fifty seven per cent of public sector organizations questioned, saw this as the key obstacle to implementation success.]]></description>
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<title><![CDATA[Building the Business Case for Operational Marketing]]></title>
<link>http://research.adotas.com/whitepaper4059/</link>
<date>0000-00-00</date>
<description><![CDATA[Operational Marketing applications enhance the marketing function ability to plan, budget, coordinate execution and measure the impact of marketing efforts. This white paper is designed to provide advice and guidance to marketing and IT professionals who are considering making the case for the purchase and deployment of Operational Marketing.]]></description>
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<title><![CDATA[Contact Optimization for Direct Marketers Brief]]></title>
<link>http://research.adotas.com/whitepaper4060/</link>
<date>0000-00-00</date>
<description><![CDATA[Changes in customer behavior, contact saturation, and the emergence of new digital channels are forcing marketers to identify new ways to acquire, retain, and grow customers. Organizations that have embraced analytics to inform and evaluate campaigns, drive contact strategies, and ultimately enhance customer experiences have seen improvements in overall marketing effectiveness and ROI.]]></description>
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<title><![CDATA[Creating a Web Strategy]]></title>
<link>http://research.adotas.com/whitepaper4061/</link>
<date>0000-00-00</date>
<description><![CDATA[This white paper discusses best starting points and key factors of determining a website strategy, as well as how to avoid common pitfalls of the process.]]></description>
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<title><![CDATA[How to Make Marketing Integration a Whole Lot Easier]]></title>
<link>http://research.adotas.com/whitepaper4063/</link>
<date>0000-00-00</date>
<description><![CDATA[Marketing Integration should not be seen with an end result of a Utopia, but instead as one ongoing process.&nbsp; It can be increased through small integration of on-line and off-line processes that in the end will lead to a better understanding of one&#39;s market and financial decisions.]]></description>
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<title><![CDATA[Marketing's New 5Ps: Turning What You Know Inside Out?]]></title>
<link>http://research.adotas.com/whitepaper4077/</link>
<date>2008-12-19</date>
<description><![CDATA[Originally the 4Ps were the basis for every marketing implementation, but with the dynamic marketplace and customers constantly changing, the 4Ps are no longer enough to satisfy your customer&#39;s needs. Changing your core values to 5Ps and integrating these ideas will allow your company to keep pace and understand the customer better.]]></description>
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<title><![CDATA[Mastering the Customer Experience]]></title>
<link>http://research.adotas.com/whitepaper4078/</link>
<date>0000-00-00</date>
<description><![CDATA[In order to master the customer experience one must have the correct insight about that customer, and the easiest way to achieve these results is through analytics.]]></description>
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<title><![CDATA[The Market Services Provider: A Marketer's Most Strategic Hire]]></title>
<link>http://research.adotas.com/whitepaper4079/</link>
<date>2008-12-19</date>
<description><![CDATA[Staff development and retention in MSPs rank high in terms of importance to marketers, but most marketers do not know the details of staff development and retention of their MSPs.]]></description>
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<title><![CDATA[The Seven Deadly Sins of Content Management]]></title>
<link>http://research.adotas.com/whitepaper4080/</link>
<date>0000-00-00</date>
<description><![CDATA[Can your business afford to buy one Content Management System this year only to repurchase another solution next year? If your answer is NO, then read on to learn how to avoid the seven most common purchasing sins committed when buying a CMS.]]></description>
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<title><![CDATA[The Digital Competitive Advantage: There's More to Email than Email]]></title>
<link>http://research.adotas.com/whitepaper4081/</link>
<date>0000-00-00</date>
<description><![CDATA[E-mail is often overlooked as a solid direct marketing channel through being made into a &#39;spray and pay&#39; approach, but make no mistake, e-mail with the power of analytics can become a marketer&#39;s best friend.]]></description>
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<title><![CDATA[The High-Stakes World of E-Marketing]]></title>
<link>http://research.adotas.com/whitepaper4082/</link>
<date>0000-00-00</date>
<description><![CDATA[When looking to expand your marketing to new customers, better results are found when the quality, not the quantity, of potential customers is the focus of the objective.]]></description>
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<title><![CDATA[What Do You Mean You're Too Busy?]]></title>
<link>http://research.adotas.com/whitepaper4084/</link>
<date>2008-12-19</date>
<description><![CDATA[The use of a Marketing Resource Management tool is an invaluable way to be sure that the most efficient process is being taken so that your resources aren&#39;t wasted.]]></description>
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<title><![CDATA[Marketing Productivity Redefined]]></title>
<link>http://research.adotas.com/whitepaper4094/</link>
<date>0000-00-00</date>
<description><![CDATA[While marketers usually look first to customer facing applications when making technology acquisitions, taking into account the entire marketing value chain--from strategic brief to a personalized communication--is the best way to look at achieving marketing ROI. Too often, investments in customer facing technology fail to account for operational burdens created upstream in the marketing process. <br />]]></description>
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<title><![CDATA[Press Release Wire Services: Choosing the Best One for Your Business]]></title>
<link>http://research.adotas.com/whitepaper4095/</link>
<date>0000-00-00</date>
<description><![CDATA[When looking into sending out press releases for your business, you might be overwhelmed with the options. In addition to traditional wires, there are many new web-based services. Choosing the right one for your business sometimes requires trial and error. The following press release wire service websites for the most part all provide a similar service, but they all have differences in how they present information, and how helpful they actually are. ]]></description>
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<title><![CDATA[Looking for Some Sales Advice? Check Out CanDoGo]]></title>
<link>http://research.adotas.com/whitepaper4102/</link>
<date>2008-12-23</date>
<description><![CDATA[Michael Norton the CEO of CanDoGo asked me, David Thompson, to join his list of Sales experts (including Zig Ziglar and others) who offer tips and advice on his Sales site. It&rsquo;s a great stop to get 90 seconds of insight, a tip, a trick or just morale boosting.&nbsp; First up, how to sell faster.]]></description>
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<title><![CDATA[Evolving from multi-channel to true cross-channel direct marketing - a Neolane white paper]]></title>
<link>http://research.adotas.com/whitepaper4126/</link>
<date>2009-01-05</date>
<description><![CDATA[Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different.&nbsp; Neolane&#39;s new white paper, titled, &quot;Multi-channel Marketing Hits the Wall,&quot; describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.]]></description>
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<title><![CDATA[The CMO Strategic Agenda: Automating Closed-Loop Marketing - An Aberdeen Group & Neolane white paper]]></title>
<link>http://research.adotas.com/whitepaper4128/</link>
<date>2009-01-05</date>
<description><![CDATA[This study reveals astounding results about the strategic value of closed-loop marketing. Top performing organizations are improving message relevancy, conversion, and Return on Marketing Investments (ROMI) with closed-loop marketing practices and processes.&nbsp; Learn what the best-in-class steps are required in achieving closed-loop marketing success.]]></description>
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<title><![CDATA[Packard Bell Uses Cross-Channel Communications to Increase Average Customer Value by Fifty Percent]]></title>
<link>http://research.adotas.com/whitepaper4129/</link>
<date>2009-01-05</date>
<description><![CDATA[Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.]]></description>
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<title><![CDATA[EMI Music Establishes One-to-One Relationship with Millions of Fans via Email, Direct Mail, & Mobile]]></title>
<link>http://research.adotas.com/whitepaper4130/</link>
<date>2009-01-05</date>
<description><![CDATA[EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists&#39; music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue.&nbsp; EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.]]></description>
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<title><![CDATA[Automated Lead Management Helps The Hager Group Drive $42 Million in Incremental Revenue]]></title>
<link>http://research.adotas.com/whitepaper4131/</link>
<date>2009-01-05</date>
<description><![CDATA[The Hager Group is a $1.5-billion electronics manufacturer. With a distributed global workforce of more than 10,000 employees, Hager has 40 sales subsidiaries and 25 industrial sites worldwide.&nbsp; Today, with a centralized marketing database and software, Hager can ensure data quality and deliver personalized, targeted communications according to customer and prospect profiles and behavior.&nbsp; This program allows Hager to capture 1,000 new prospects each month, and achieve a 10 percent conversion rate - resulting in an incremental revenue increase of $42 million per year.]]></description>
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<title><![CDATA[Accor Hotels Increases Online Revenues by $250M while Reducing Marketing Expenses]]></title>
<link>http://research.adotas.com/whitepaper4132/</link>
<date>2009-01-05</date>
<description><![CDATA[Accor is one of the world&#39;s largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor&#39;s hotel brands. Accor&#39;s online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals. <br />]]></description>
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<title><![CDATA[AXA Bank Goes Mobile Enhancing Customer Loyalty & Improving Open & Conversion Rates]]></title>
<link>http://research.adotas.com/whitepaper4133/</link>
<date>2009-01-05</date>
<description><![CDATA[The late 1990s marked AXA Bank&rsquo;s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased.&nbsp; By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.]]></description>
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<title><![CDATA[Sephora Increases Marketing Productivity by Seventy Percent and Doubles Response Rates]]></title>
<link>http://research.adotas.com/whitepaper4134/</link>
<date>2009-01-05</date>
<description><![CDATA[Sephora is a leading retail beauty chain selling more than 8,000 unique products and 250 brands of perfume and premium cosmetics.&nbsp; A fully owned subsidiary of the world&rsquo;s leading luxury products company, LVMH Mo&euml;t Hennessy Louis Vuitton, Sephora operates 500+ stores in 14 countries worldwide, with an expanding base of more than 125 stores across North America where it is the largest retailer of perfume and cosmetics.]]></description>
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