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| MARKETING TOPICS |
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FEATURED WHITE PAPERS & RESOURCES |
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| Lead Life Cycle Optimization: 2008 Analysis |
 80% of all leads produced by marketing are not followed up on by sales. A recent industry analyst report by CSO Insights reveals that many organizations could be at risk. Could your company be at serious risk of wasting valuable marketing dollars? Download the Lead Life Cycle Optimization: 2008 Analysis study today, and gain valuable insight on how you can more effectively optimize your organization's lead generation objectives specific to your business needs... |
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| Lead Management Heroes: How Acteva and IDology Achieved Significant Results with Marketo |
 In this free marketing Webcast, learn how two very different companies used lead management technology to significantly increase conversion rates—by as much as 500 percent! Discover: key criteria for selecting a lead management solution... how to get up and running quickly, while avoiding needless costs... how to achieve the marketing results you want—and make it easy to access those numbers anytime. Find out what lead management can do for your company. View this free Webcast now. |
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| Lead Optimization - Are You Targeting the Right Prospects? |
| Marketing campaigns should always start with the "who?" who will you target, who has a need for your product or service? No one can optimize lead generation without specifically defining the right audience to approach. Targeting can encompass many dimensions... |
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SPECIAL REPORT |
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Leveraging a Trigger-based Email Program to Create Relevant and Timely Campaigns
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Even if you're new to email marketing, it will come as no surprise that relevance and timeliness drive responses today, not the generic mass email blasts that once did. The reason? Your customer and prospects inboxes are full and in order for you to stand out, your messages have to relate to them instantly. An easy, and often overlooked way, of incorporating a successful email marketing program, is to include transactional and trigger based email campaigns. |
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BROWSE POPULAR CATEGORIES |
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| Search Engines
| | Vertical Search,
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more... | | Search Marketing
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Pay Per Click Marketing,
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CPM Ad Networks,
PPC Ad Networks,
Rich Media,
more... | | Ad Serving
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Prestitials,
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| | Email Marketing
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Deliverability,
Database and List Managers,
| | Website Analytics
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Conversion Analysis,
A/B Testing,
Multivariate And Taguchi Method,
| | Website Development
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Website Navigation,
Landing Pages,
Google Adsense,
more... | | Emerging Marketing
| | Instant Messaging Marketing,
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