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Results 1 - 25 of 31 matches |
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How to Demonstrate the Value of Social Media to Your Boss |
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You get it. You love it. But now you're in the position of asking for budget or permission or both to cover your social media implementation plans. You want to make sure the boss knows that other companies have done it successfully, that the learning curve is brief, that the tools are inexpensive, and that this isn't a terrible resource suck (or if it is, just how does that work?). Attend this free webinar to learn how to convince your boss the value of social media and how to implement it for your business.
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The 57-Point Checklist to Hiring the Right Search Agency |
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Are you thinking about outsourcing your search marketing and not sure how to really evaluate the best agency to meet your needs? With thousands of agencies to choose from, how do you make sure you hire the right company? Read this insightful whitepaper that discusses the 57 questions you should be focusing on in your pursuit for the right agency.
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A New Form of Relationship Selling |
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At times nothing can replace a face-to-face meeting. Yet with Sales 2.0, a lot of selling can occur over the Web, over the phone and in the office which can make relationship selling much more efficient and measurable. I, David Thompson, explain in the video.
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How to Make Marketing Integration a Whole Lot Easier |
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Marketing Integration should not be seen with an end result of a Utopia, but instead as one ongoing process. It can be increased through small integration of on-line and off-line processes that in the end will lead to a better understanding of one's market and financial decisions.
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Contact Optimization for Direct Marketers Brief |
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Changes in customer behavior, contact saturation, and the emergence of new digital channels are forcing marketers to identify new ways to acquire, retain, and grow customers. Organizations that have embraced analytics to inform and evaluate campaigns, drive contact strategies, and ultimately enhance customer experiences have seen improvements in overall marketing effectiveness and ROI.
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Creating a Web Strategy |
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This white paper discusses best starting points and key factors of determining a website strategy, as well as how to avoid common pitfalls of the process.
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Podcasts deliver fresh, authentic audio content to target audiences |
| By : Godfrey |
Published Date: Oct 24, 2008 |
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Why are podcasts important? First, podcasts are another innovative way for B2B marketers to communicate directly with their target audiences. Second, podcasts allow marketers to deliver fresh, authentic content, to humanize their companies, to position their companies as thought leaders and to encourage creative thinking. And third, podcasts are becoming the "medium of choice" for customers and prospects who want information fast — in an easily digestible format.
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Oneupweb's 2008 Franchise 500 Study |
| By : Oneupweb |
Published Date: Jul 31, 2008 |
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For America's franchisors, online marketing delivers exponential growth opportunities–but today’s top franchisors are overwhelmingly neglecting search. Discover why top franchisors are falling behind online, and what this means to your business.
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Why Branding Becomes More Important In Uncertain Times |
| By : Godfrey |
Published Date: Jun 12, 2008 |
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It’s not unusual for business-to-business companies to cut communications budgets when faced with uncertain times like economic downturns, mergers/acquisitions, reorganization, significant competitive threats, technology changes and the like.
And yet, it is precisely these situations in which communications that support the brand are most helpful. If there’s ever a time when you need the strength, continuity, and support of a healthy brand, it’s when there’s uncertainty.
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iProspect Blended Search Results Study |
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The objective of this survey was to uncover data that would enable search marketers to better understand how search engine users behave when they conduct different types of searches and are presented with different types of search results within the three largest search engines (in terms of market share): Google, Yahoo!, and MSN.
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Chinese Search Engine Engagement |
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Comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro conducted an eye tracking study with Chinese students to answer how Search user interaction can differ between cultures, languages and reading patterns. How do Google and Baidu compare? And how do Chinese searchers use organic vs. paid listings?
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The Brand Lift of Search |
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More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it's comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions.
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White Paper: 5 Tips to Turn Your Website into a Marketing Machine |
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Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers. This Internet marketing whitepaper discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.
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What makes search so strategic for B-to-B? |
| By : Godfrey |
Published Date: May 23, 2007 |
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B-to-B Strategic Search has been created by Godfrey to provide the customer-centric, content-driven approach needed for successful business-to-business search performance. It uses all available tools to help B-to-B marketers achieve a presence in the search results of users who are looking for their technology or product. It thus includes both search engine optimization (SEO), the practice of modifying your site to improve organic search results, and search engine marketing (SEM), or paid search.
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Enquiro Survey: How Business to Business (B2B) Purchasers Buy |
| By : Qualys |
Published Date: May 23, 2007 |
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The objective of the survey, conducted with over 1000 B2B buyers, was to discover how people research B2B buying decisions online and how this varies by role within a company and by purchase phase. How do people navigate from awareness, through research and negotiation phases to the actual purchasing decision? What is the balance between online and offline influences? Do purchasers use search engines, and if so, which search engines and why?
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Video Search Engine Optimization |
| By : blinkx |
Published Date: Mar 13, 2007 |
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This whitepaper is a readily accessible exploration of the key topics concerned in Video SEO today. As befits such a new and evolving area of expertise, this paper borrows frequently from the online observations and articles of those who are involved in the industry at the coalface and will suggest further reading for additional detail on any given facet of the overall topic.
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What B2B Marketers Need to Know about Improving Search Engine Performance |
| By : Godfrey |
Published Date: Jan 26, 2007 |
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Recently, however, the explosive growth of online media has changed the PR game, creating a deeper, richer two-way communication between a marketer and its target audiences. Now, marketers can use social media strategies and tactics to engage their audiences directly. Those tactics include press release optimization, online media monitoring and reporting, social media press releases, RSS feeds, blogs, podcasts, webcasts and a host of other emerging technologies.
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Boosting B2B Marketing Results with Online Video |
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With the growth of online video, B2B marketers are using video as part of their inbound and outbound marketing strategies — from SEO to banner advertising — improving overall results and increasing returns from their marketing investments. Learn proven approaches and practical examples of the ways B2B Marketers can grown their business through the effective use of online video in both inbound and outbound marketing initiatives.
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Reaching Your Audience: A Practical Guide to Online Video Distribution |
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With the explosive growth of online video, many marketers are experimenting with a variety of distribution strategies. Discover how you can quickly, easily develop the right distribution strategy for your online video content. The right distribution strategy can increase traffic to your website, build a more widely known and influential brand, and tap into previously unreachable customer bases.
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Results 1 - 25 of 31 matches |
Sort Results By : Published Date | Title | Company name |
