Neolane provides the only enterprise marketing software specifically designed to manage, automate and optimize programs across traditional and emerging channels including direct mail, email and mobile. With Neolane's cross-channel marketing and lead management solutions, marketers can manage campaigns, resources, customer data and analytics from a single platform to dramatically improve effectiveness and ROI. Built by marketers for marketers, Neolane is used by more than 170 of the world's leading companies including Accor Hotels, Alcatel-Lucent, Orange, and Sephora. Visit www.neolane.com.

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www.neolane.com

Research from this company :

The Left Brain Model: The Right Demand Generation Model for the Brave New World of B2B Marketing Social Media and Marketing: Transitioning from Listening to Customer Engagement Part II: Getting Personal with Your Customers- Beyond Segmentation Part I: Getting Personal with Your Customers- Fighting Marketing Fatigue Turning Data Into Customer Loyalty: Grupo Posadas Takes Segmentation to a New Level Mornay Services Adds Personalized Avatars to its Cross-Channel Marketing Strategy The Distributed Marketing Frontier: Realizing the Dream of Truly "Glocal" Marketing Creating Exceptional Customer Experiences Seamlessly across Inbound and Outbound Channels Don't Settle for a "Good Enough" B2B Lead Management Solution B2B Marketers: Don't Wait Another Minute To Get Started with Lead Nurturing Programs Visualizing Success: Neolane Improves Effectiveness of DigitalGlobe's Event-Triggered Campaigns Don't Waste Your Leads - B2B Lead Nurturing Guide for Enterprise Marketers Making the Business Case for Enterprise Marketing Software The CMO's Hot Potato: Implementing Enterprise Marketing Software Without Getting Burned Thank You Aberdeen Group: Cross-Channel Campaign Management The CMO Strategic Agenda: Automating Closed-Loop Marketing - An Aberdeen Group & Neolane white paper Packard Bell Uses Cross-Channel Communications to Increase Average Customer Value by Fifty Percent EMI Music Establishes One-to-One Relationship with Millions of Fans via Email, Direct Mail, & Mobile Automated Lead Management Helps The Hager Group Drive Incremental Revenue Accor Hotels Increases Online Revenues by $250M while Reducing Marketing Expenses AXA Bank Goes Mobile Enhancing Customer Loyalty & Improving Open & Conversion Rates Sephora Increases Marketing Productivity by Seventy Percent and Doubles Response Rates Evolving from multi-channel to true cross-channel direct marketing - a Neolane white paper