Powered was founded in 1999 with the goal of using social interaction and consumer education as a new strategy for online marketing. Today's consumers are increasingly wary of intrusive forms of marketing and sales messages. With the recent explosion of social networks, consumers now have more ways to engage with each other, to share their views, and learn from each other — from entertainment to products to brands. Powered provides a way for consumers to engage with brands on their terms — and in a way that the consumer values, not avoids. Every year, brands using Powered's social marketing programs reach tens of millions of potential new buyers and convert a significant percentage of them into hundreds of millions of dollars in product sales.

Research from this company :

Using Managed Online Communities to Reach Large-Scale Marketing Goals