VMS the worldwide leader in Integrated Media Intelligence solutions, monitors and digitally captures media and advertising content in more markets than any other company. Combining best-of-breed monitoring technologies with state-of-the-art industry analysis, VMS delivers better intelligence across all key media. VMS' products and services provide a comprehensive solution to marketing communications, public relations and advertising professionals for the purpose of evaluating the effectiveness, impact and efficacy of various news coverage and commercial ads. The VMS News Division offers clients reliable, actionable information and analytics about the news coverage received on local and national television news programs, including the digital spectrum. VMS monitors and records news broadcasts from all 210 designated market areas – the only monitoring company with this scope of coverage. The VMS Advertising Services Division leverages VMS' global database of commercial ads, including the digital world, and offers customers the industry's leading competitive advertising intelligence solution: AdSight. VMS operates across the country with multiple full-service offices and several monitoring centers in major cities throughout the US.

Corporate Website :

www.vmsinfo.com

Research from this company :

Advertising: The Lines Are Blurred 8 Great Tips for Smart Media Measurement in today's economy Mixing PR Goals with Measures - a Measurement Matrix Newfound impact of PR on advertising Linking Media Coverage to Outcomes "Just Married" Advertising & PR