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Live Webinar - 10 Ways to Improve Online Marketing Response in 2010
By : Net Atlantic Published Date: Jan 29, 2010
Sign up for Net Atlantic's Webinar on Date: Thursday, February 18, 2009 Time: 1:00PM EST (1 Hour)
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Net Atlantic
Email Privacy Case Study: Cheapflights.co.uk Booking One Million Opt-in Newsletter Subscribers
By : TRUSTe Published Date: Jan 28, 2010
See how Cheapflights improved lead quality while gathering over one million opt-in newsletter registrations and increasing monthly site registrations by 26%.
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TRUSTe
ROI of Common Short Code and SMS Mobile Marketing
By : Neustar Published Date: Jan 04, 2010
Mobile has hit the mainstream in the U.S. At the end of 2008, the number of mobile subscribers had grown to 270 million, reaching 87% of U.S. households. The availability of unlimited data and text messaging plans has pushed consumer mobile usage beyond voice to text messaging and Internet access.
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Neustar
4 out of 5 un-worked leads ultimately buy something - are you letting your leads slip away?
By : Neolane, Inc. Published Date: Oct 20, 2009
According to a leading analyst firm, 4 out of 5 un-worked leads ultimately buy something. Are your leads slipping away because they are disqualified too early in the sales cycle?
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Neolane, Inc.
Action Guide to Lead Management Success
By : Right On Interactive Published Date: Jul 24, 2009
Want to squeeze more out of your existing leads?  This report is a primer for marketers to increase sales conversions at a lower cost.  Learn how to send higher quality leads to the sales team, nurture leads that have the potential for future purchase, and recycle inactive sales leads.In today’s challenging business climate, companies are looking to fully exploit their existing leads database.  To succeed, marketers must focus on lead management fundamentals that increase sales conversions with fewer resources.
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Right On Interactive
The Social Marketplace: Extend Collaboration, Knowledge Sharing & Networking to Customers
By : IGLOO Software Published Date: Dec 29, 2009
Networked business models are the wave of the future as we extend collaboration, knowledge sharing and networking beyond the corporate firewall to customers, partners and suppliers. Focusing resources on optimizing your relationships with these stakeholders can make you more resilient and adaptive to shifts in the market.
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IGLOO Software
Driving Sales with User-generated Content: How Word of Mouth Impacts Manufacturers Online
By : Bazaarvoice Published Date: Dec 09, 2009
Today's consumer is inundated with advertising. It's so ubiquitous, it becomes ignored. What's more, 75% of people don't believe that companies tell the truth in advertisements, according to Yankelovich, a consumer research company. So, who can speak for a brand and have a real impact? Customers, in their own words.
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Bazaarvoice
Are you evaluating PPC software to license? Here's what we learned and how we made our decision.
By : Acquirgy Published Date: Dec 09, 2009
For 6 months we evaluated leading PPC technology platforms including Marin, Kenshoo, Aquisio, SearchForce, Omniture, Clicable and others. Using a SWOT analysis, we compared their capabilities for small clients, as well as clients spending more than $1 million a month. We also explored their value for both lead generation and ecommerce clients.
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Acquirgy
Pay-For-Call: Moving Clicks to Live Sales Leads
By : Marchex Published Date: Dec 08, 2009
Discover how businesses are using pay-for-call advertising to increase qualified customer inquiries via the telephone and track the most effective distribution sources. This article will help you determine whether your business may benefit from this performance-based advertising model and pay only when the phone rings.
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Marchex
Maximizing Conversions: The Power of Call Tracking and Analytics
By : Marchex Published Date: Dec 08, 2009
The downloadable report includes an introduction to the best practices of call tracking and analytics, industry data, and case studies of marketers who have successfully implemented call tracking to boost their sales and marketing ROI.
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Marchex
8 Critical Success Factors for Lead Generation: An on-demand Webinar Tutorial by Brian Carroll
By : eMedia Published Date: Dec 07, 2009
Marketers today are constantly reminded that the company needs more sales leads NOW. Unfortunately, that immediacy often means sacrificing quality for sheer quantity. Learn the 8 key factors to developing quality leads from the leading expert in B2B lead generation, Brian Carroll.
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eMedia
Lead Generation for the Complex Sale: An on-demand Webinar Tutorial by Brian Carroll
By : eMedia Published Date: Dec 07, 2009
The majority of companies that sell into B2B markets face the Complex Sale. Teams of demanding decision makers, multi-tiered approvals, extended sales cycles - these make marketing complex and challenging. Learn how the B2B marketer can generate quality leads in this environment from the leading expert in B2B lead generation, Brian Carroll.
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eMedia
The Red Flags Rules: Know the Red Flags, Stay Compliant
By : Electronic Verification Systems. Published Date: Oct 27, 2009
In 2003, the Red Flags Rules were mandated as part of the Fair and Accurate Credit Transactions (FACT) Act. This act was implemented in response to a rise in identity theft and identity fraud claims, particularly within the lending industry. With these guidelines, the federal government requires creditors and financial institutions to implement a system of checks so that they may "identify, detect, and respond to patterns, practices, or specific activities that could indicate identity theft."
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Electronic Verification Systems.
Marketing Analytics 101: How to Measure the Effectiveness of Your Website
By : HubSpot, Inc. Published Date: Oct 12, 2009
Learn how to measure the effectiveness of your business website. Duration: 1 Hour Who should attend? Marketing professionals and business owners. No technical experience required. Speaker: Mike Volpe, VP Marketing at HubSpot and co-host of the weekly marketing video podcast HubSpot TV.
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HubSpot, Inc.
How to Use Social Media for Lead Generation Webinar
By : HubSpot, Inc. Published Date: Oct 12, 2009
This webinar shows why you need social media and how to use social media to build traffic and convert more leads.
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HubSpot, Inc.
How to Demonstrate the Value of Social Media to Your Boss - Free Webinar with Chris Brogan
By : HubSpot, Inc. Published Date: Oct 12, 2009
Learn how to convince your boss the value of social media and how to implement it for your business. Duration: 1 Hour Who is this for? Marketing professionals and business owners. No technical experience required.
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HubSpot, Inc.
How To Get Found On Google With The HubSpot Software
By : HubSpot, Inc. Published Date: Oct 09, 2009
There are over 435 million searches on Google every day* and buyers are using the internet as the first place to research new products and services. Whether you are a small business owner or a marketing executive at a medium or large organization it is imperative that your company is found on Google. The HubSpot software offers the tools and methodology to help you to create and optimize content so your company website is found online by your prospects when they are looking for your products and services.
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HubSpot, Inc.
How To Convert More Website Visitors To Leads With The HubSpot Software
By : HubSpot, Inc. Published Date: Oct 09, 2009
In order to get more leads and customers out of a website, companies need to apply inbound marketing best practices and have the tools to make rapid changes easily. Whether it is creating remarkable content, adding customized calls-to-action, or capturing leads on landing pages, learn how small businesses can leverage the HubSpot software and squeeze more conversion from the audience they already have engaged - their website visitors.
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HubSpot, Inc.
How to Create A Sales & Marketing Love Affair Using HubSpot
By : HubSpot, Inc. Published Date: Oct 09, 2009
It takes two to tango and like the best tango dancing duos Sales and Marketing teams require communication, coordination and compatibility to get the best results for their business. Learn how you can use the HubSpot inbound marketing system to convert more traffic and prospects into leads for your sales team, and, how our closed loop lead management system and analytics can the provide marketing vital feedback from sales about the quality of leads, campaigns and traffic sources so sales and marketing can drive better results for your business.
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HubSpot, Inc.
How to Manage Brand in Social Media Using HubSpot
By : HubSpot, Inc. Published Date: Oct 09, 2009
Most businesses are unaware that their prospects and customers in their industries are already talking about their products or services in social media. With the speed that information travels today it is critical that you respond to queries and comments on Twitter, Facebook or blog articles in a timely fashion to help you manage your brand and generate more leads and customers. How are you managing your brand in social media?
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HubSpot, Inc.
The 7 Deadly Sins of B2B Direct Marketing
By : Oliver Russell Published Date: Oct 06, 2009
Can you name the 7 Deadly Sins of B2B Direct Marketing? Are you committing them? This entertaining and educational epistle written for B2B marketing disciples will describe the seven most damning mistakes made in B2B Direct Marketing, and identify the pathway to glorious B2B salvation.
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Oliver Russell
Energize B2B Marketing with Customer Behavior Analytics
By : Quantivo Corporation Published Date: Sep 01, 2009
Watch this webinar to learn how top companies are re-energizing their B2B marketing with customer behavior analytics. Take advantage of your Web, CRM, Support and other touch points to identify customer actions that signal a future purchase and which marketing programs will help speed the process.
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Quantivo Corporation
Return Conversions; How one Metric can change your Entire Company's Culture
By : Fetchback Published Date: Aug 28, 2009
Do you know what your Return Conversion Rate is? Do you even know what that metric measures? FetchBack brings you an insightful White Paper to educate you about this often overlooked metric, and how this one metric can change your entire company's culture and future.
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Fetchback
Always Be Testing: 10 Tips for Improving Your Lead Conversion Rate
By : HubSpot, Inc. Published Date: Aug 26, 2009
No matter how well your ads, emails and landing pages are performing, they can always be doing better. By not striving for constant improvement you're leaving money on the table and letting your competition eat your lunch.
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HubSpot, Inc.
How to Use Social Media for Lead Generation
By : HubSpot, Inc. Published Date: Aug 26, 2009
Learn how to harness the power of social media - Facebook, Twitter, LinkedIn, and other networking sites - to get found by more prospects and generate sales leads for your business.
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HubSpot, Inc.
 
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