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Customer Relationship Management (CRM) is a broad term that covers concepts used by organizations to manage their relationships with customers, including collecting, storing and analyzing customer information.  Focus on customers value is key to a successful CRM strategy. Different customers have to be treated differently. Variables like customers ranking, actual value and potential value are strategy drivers.

Results 1 - 25 of 186 matches Sort By : Published Date | Title | Company name
Integrating Email, CRM, and Web Analytics
By : ExactTarget Published Date: Mar 11, 2010
Whether you're new to integration or a seasoned expert, this whitepaper shows you how to combine email marketing, CRM, and web analytics into a powerful one-to-one marketing machine.
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ExactTarget
Saepio Distributed Marketing Leadership Series: The Enterprise Marketing Management Strategy Guide
By : Saepio Published Date: Feb 19, 2010
Marketing process optimization technologies are emerging everywhere. Yet none fully address a corporate marketer's needs and none fit the definition of a complete, integrated enterprise marketing management system. But that doesn't mean you shouldn't start implementing EMM today.
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Saepio
Sales 2.0 and Social Media - The Sales Manager's Guide to Next-Generation Prospecting
By : OneSource Published Date: Feb 18, 2010
Technology and improved access to information is making selling both harder, and easier. Our increased "connectedness" offers opportunities for the innovative, insightful, and motivated sales professional to shine. In this white paper we'll talk about what lies beyond Sales 2.0: how to marry the "best of the fundamentals" with sales enablement and social media.
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OneSource
Steps to Strengthen Your Brand Licensing Portfolio
By : Dependable Solutions Published Date: Feb 16, 2010
A critical challenge for many companies in 2009 was to stay on top of licensees' obligations, payments, receipts and royalties, along with growing volume of approvals.
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Dependable Solutions
Live Webinar - How to Maximize Deliverability with your Mailing List
By : Net Atlantic Published Date: Jan 29, 2010
Sign up for Net Atlantic's Webinar on Date: Thursday, March 25, 2009 Time: 2:00PM EST/11:00AM PST (1 Hour)
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Net Atlantic
Don't Settle for a "Good Enough" B2B Lead Management Solution
By : Neolane, Inc. Published Date: Jan 08, 2010
This white paper provides advice on how to avoid the #1 mistake many of your peers made when going through the technology selection process: settling for a lead management solution that's "good enough" instead of putting in the hard work required to identify one that meets their needs now and in the future.
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Neolane, Inc.
B2B Marketers: Don't Wait Another Minute To Get Started with Lead Nurturing Programs
By : Neolane, Inc. Published Date: Jan 08, 2010
This white paper outlines how B2B marketers can build the foundation for their own lead nurturing programs to increase campaign effectiveness, maintain the interest of prospects through the entire sales cycle, and deliver automated time- and event-triggered inbound and outbound programs.
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Neolane, Inc.
Visualizing Success: Neolane Improves Effectiveness of DigitalGlobe's Event-Triggered Campaigns
By : Neolane, Inc. Published Date: Jan 08, 2010
Learn how DigitalGlobe decreased time-to-market for delivery of personalized, event-triggered campaigns and improved email open rates by 10-15% while reducing bounce-back rates.
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Neolane, Inc.
CMOs Plan for Higher Social Media Measurability in 2010
By : Bazaarvoice Published Date: Dec 17, 2009
Today's CMOs have a wide variety of marketing options, and social media - Facebook, Twitter, and other social networks - is playing a huge role in the new ways brands market. At the same time, results matter more than ever, and many CMOs find the link between social initiatives and measurable business results elusive.
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Bazaarvoice
Get Them Talking: How Growing Participation Chains Will Grow Sales
By : Bazaarvoice Published Date: Dec 01, 2009
Interactions - no matter how small - drive conversations, leading to measurable business results. Ze Frank and Sam Decker share how to make the most of every interaction. Why do timeshares offer so many freebies? Why do you ask customers to indicate if reviews are helpful? It's all about participation. Interactions - no matter how small - drive conversations, which drive business results.
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Bazaarvoice
Storytelling in the digital age: Driving business with authentic customer stories
By : Bazaarvoice Published Date: Nov 24, 2009
With plummeting ad budgets, a general distrust of advertising, and the power of the personal touch, customer stories give brands a chance to reach untapped consumers with more credibility - through the words of others like them.
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Bazaarvoice
Sales Intelligence: The Secret to Sales Nirvana
By : OneSource Published Date: Nov 20, 2009
This benchmarking report examines how best-in-class sales organizations incorporate sales intelligence into their sales efforts to produce tangible gains in productivity and revenue generation. By offering practical tips on using sales intelligence and addressing some barriers to sales productivity, readers will gain actionable insights from this informational paper.
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OneSource
Online Marketing Best Practices: Going Beyond the Email Blast to Promote a Rich Customer Experience
By : Aprimo Published Date: Oct 21, 2009
In today's challenging economic climate, marketing teams are under increasing pressure to maximize return on investment (ROI) while improving customer satisfaction, reducing churn, and ultimately driving revenues. As a result, many companies are trying to adjust marketing approaches and processes.
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Aprimo
4 out of 5 un-worked leads ultimately buy something - are you letting your leads slip away?
By : Neolane, Inc. Published Date: Oct 20, 2009
According to a leading analyst firm, 4 out of 5 un-worked leads ultimately buy something. Are your leads slipping away because they are disqualified too early in the sales cycle?
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Neolane, Inc.
The CMO's Hot Potato: Implementing Enterprise Marketing Software Without Getting Burned
By : Neolane, Inc. Published Date: Mar 12, 2009
Enterprise marketing software is widely recognized as a key enabler for improving effectiveness and efficiency of marketing teams. However, for marketers who are already facing intense scrutiny over budgets and campaign effectiveness, few are willing to stick their necks out to recommend implementing a marketing automation system.
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Neolane, Inc.
Evolving from multi-channel to true cross-channel direct marketing - a Neolane white paper
By : Neolane, Inc. Published Date: Dec 30, 2008
Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different.  Neolane's new white paper, titled, "Multi-channel Marketing Hits the Wall," describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
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Neolane, Inc.
The CMO Strategic Agenda: Automating Closed-Loop Marketing - An Aberdeen Group & Neolane white paper
By : Neolane, Inc. Published Date: Dec 30, 2008
This study reveals astounding results about the strategic value of closed-loop marketing. Top performing organizations are improving message relevancy, conversion, and Return on Marketing Investments (ROMI) with closed-loop marketing practices and processes.  Learn what the best-in-class steps are required in achieving closed-loop marketing success.
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Neolane, Inc.
Packard Bell Uses Cross-Channel Communications to Increase Average Customer Value by Fifty Percent
By : Neolane, Inc. Published Date: Dec 30, 2008
Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
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Neolane, Inc.
EMI Music Establishes One-to-One Relationship with Millions of Fans via Email, Direct Mail, & Mobile
By : Neolane, Inc. Published Date: Dec 30, 2008
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue.  EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
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Neolane, Inc.
Automated Lead Management Helps The Hager Group Drive Incremental Revenue
By : Neolane, Inc. Published Date: Dec 30, 2008
The Hager Group is a $1.5-billion electronics manufacturer. With a distributed global workforce of more than 10,000 employees, Hager has 40 sales subsidiaries and 25 industrial sites worldwide.  Today, with a centralized marketing database and software, Hager can ensure data quality and deliver personalized, targeted communications according to customer and prospect profiles and behavior.  This program allows Hager to capture 1,000 new prospects each month, and achieve a 10 percent conversion rate - resulting in an incremental revenue increase of $42 million per year.
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Neolane, Inc.
Accor Hotels Increases Online Revenues by $250M while Reducing Marketing Expenses
By : Neolane, Inc. Published Date: Dec 30, 2008
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.
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Neolane, Inc.
AXA Bank Goes Mobile Enhancing Customer Loyalty & Improving Open & Conversion Rates
By : Neolane, Inc. Published Date: Dec 30, 2008
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased.  By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
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Neolane, Inc.
Sephora Increases Marketing Productivity by Seventy Percent and Doubles Response Rates
By : Neolane, Inc. Published Date: Dec 30, 2008
Sephora is a leading retail beauty chain selling more than 8,000 unique products and 250 brands of perfume and premium cosmetics.  A fully owned subsidiary of the world’s leading luxury products company, LVMH Moët Hennessy Louis Vuitton, Sephora operates 500+ stores in 14 countries worldwide, with an expanding base of more than 125 stores across North America where it is the largest retailer of perfume and cosmetics.
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Neolane, Inc.
Driving Sales with User-generated Content: How Word of Mouth Impacts Manufacturers Online
By : Bazaarvoice Published Date: Oct 24, 2007
Today's consumer is inundated with advertising. It's so ubiquitous, it becomes ignored. What's more, 75% of people don't believe that companies tell the truth in advertisements, according to Yankelovich, a consumer research company. So, who can speak for a brand and have a real impact? Customers, in their own words.
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Bazaarvoice
2010 Digital Marketer: Benchmark and Trend Report
By : Hitwise Published Date: Mar 04, 2010
The latest report by Experian Marketing Services provides critical data and trend information spanning the marketing ecosystem, presenting marketers with a more complete and accurate understanding of the digital consumer. This report has key customer data statistics and tips for digital marketers as well as insight on the multichannel attitudes and behaviors of consumers today.
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Hitwise
 
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