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Customer Relationship Management (CRM) is a broad term that covers concepts used by organizations to manage their relationships with customers, including collecting, storing and analyzing customer information.  Focus on customers value is key to a successful CRM strategy. Different customers have to be treated differently. Variables like customers ranking, actual value and potential value are strategy drivers.

Results 1 - 25 of 71 matches Sort By : Published Date | Title | Company name
Winning Budget Battles: Planning, Defending, and Adapting your Marketing Budget
By : Unica Corporation Published Date: May 19, 2009
Justifying and managing the marketing budget has long been a battle for marketers.  Many organizations are still employing spreadsheets to maintain budgets, which is not only a tedious process, but one fraught with potential for error and limited ability to track performance and results over time.  This paper covers the radical changes impacting the budgeting process and the many challenges created.  Learn how advanced budgeting practices can help marketers become more accountable and productive while increasing their visibility and value at an executive level.
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Unica Corporation
Learn how to manage growth of product brands & efficiently manage multiple marketing projects
By : Unica Corporation Published Date: May 08, 2009
Corel is one of the world's top software companies with more than 100 million active users in over 75 countries. Corel manages a broad product portfolio that spans graphics, photo, video and office productivity software with all marketing materials developed in-house and translated into 26 different languages. Learn how Corel manages the successful growth of a portfolio of product brands and their associated marketing projects with improved accountability, visibility, and client satisfaction.
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Unica Corporation
NetApp Leverages Clickability to Double Traffic, Grow Leads Four-Fold, Cut Costs
By : Clickability, Inc. Published Date: Apr 29, 2009
In this case study, you'll learn how the Clickability SaaS Content-Management Platform enabled NetApp to roll out 16 global, multi-lingual websites in less than 90 days, and dramatically expand the number of worldwide employees who can update content. With Clickability, NetApp saved a "staggering amount of money" by cutting content management costs, while at the same time enjoying skyrocketing traffic and lead numbers, and over-delivering on business goals.

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Clickability, Inc.
Live Help: The Power of Click to Call and Click to Chat
By : Art Technology Group, Inc Published Date: Apr 21, 2009
This paper explores the role that voice and chat play in an effective live help offering, and examines how the two technologies - when deployed in an integrated fashion - offer the most revenue and loyalty benefits for companies that are serious about maximizing the return on their online channel investments. This paper also illustrates how starting with voice-based sales assistance, and adding chat once key learnings are uncovered, is proving to be a highly successful approach to delivering faster ROI and greater long-term success.
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Art Technology Group, Inc
Surviving to Thriving in Online Publishing: The Essential Strategies for Online Success
By : Clickability, Inc. Published Date: Apr 16, 2009
In this white paper, Aiden Colie, Former Senior Vice President, Web Technology, Time Inc. Interactive, reviews the current outlook for online publishing, discusses the challenges companies face if they ignore digital during the downturn, and offers some ideas for surviving (and thriving) in this environment. From a technology standpoint, the paper reviews Content Management Systems, the life-blood of online publishing.
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Clickability, Inc.
How Roxy's "style squad" helps keep their brand ahead of the game
By : Vision Critical Published Date: Apr 06, 2009
Roxy, global designer, producer and distributor of clothing and accessories, needed a way to connect with teenage girls on an ongoing basis to help produce, design and advertise their clothes.  Roxy decided to find style mavens – girls who are the trend setters among their peers – and instead of doing ad-hoc focus groups of 20-30, they created an online community of over 900 girls.
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Vision Critical
Forrester Research: Campaign Management Needs a Reboot
By : Neolane, Inc. Published Date: Apr 02, 2009
Can your campaign management tool effectively keep up with the expanding world of emerging channels? Based on in-depth research from a variety of industries, this Forrester Research report discusses the challenges of effectively managing marketing campaigns in a world of increasing communications channels, and concludes with relevant approaches to coordinate and analyze cross-channel campaigns.
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Neolane, Inc.
Vodafone New Zealand Leverages Online Community to Capture Customer Voice & Make Informed Decisions
By : Vision Critical Published Date: Mar 26, 2009
When new ideas and market opportunities arise, Vodafone New Zealand's goes directly to customers for their feedback. The company has 30,000 New Zealanders on their community panel, Vodafone Voice. With rapid results and actionable insights, the panel is able to provide Vodafone Executives timely answers to make informed decisions that maintain brand relevance for customers. Vodafone relies on the panel to assist in making decisions around which products, services or offerings are worth pursuing.
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Vision Critical
The CMO's Hot Potato: Implementing Enterprise Marketing Software Without Getting Burned
By : Neolane, Inc. Published Date: Mar 11, 2009
Enterprise marketing software is widely recognized as a key enabler for improving effectiveness and efficiency of marketing teams. However, for marketers who are already facing intense scrutiny over budgets and campaign effectiveness, few are willing to stick their necks out to recommend implementing a marketing automation system.
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Neolane, Inc.
The Economic Necessity of Customer Service
By : Art Technology Group, Inc Published Date: Jan 20, 2009
Written by: Forrester Research and Sponsored by:  Art Technology Group, Inc. In this economic climate, no one can afford to lose a customer. Rather than halting spending, smart customer service executives will use this economic downturn as an opportunity to regroup and reprioritize. What should they focus on?
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Art Technology Group, Inc
Why Interactive Support Is Essential For Travel eBusiness
By : Art Technology Group, Inc Published Date: Nov 10, 2008
Written by: Forrester Research and Sponsored by:  Art Technology Group, Inc. In 2008, contextual, task-related help means more than a toll-free number on a booking page or a FAQ section on your Web site. It means being more relevant and personal and helping travelers in the channel they prefer immediately so they aren't driven to other channels - or worse, a competitor's site.
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Art Technology Group, Inc
Evolving from multi-channel to true cross-channel direct marketing - a Neolane white paper
By : Neolane, Inc. Published Date: Oct 13, 2008
Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different.  Neolane's new white paper, titled, "Multi-channel Marketing Hits the Wall," describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
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Neolane, Inc.
Packard Bell Uses Cross-Channel Communications to Increase Average Customer Value by Fifty Percent
By : Neolane, Inc. Published Date: Jul 17, 2008
Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
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Neolane, Inc.
EMI Music Establishes One-to-One Relationship with Millions of Fans via Email, Direct Mail, & Mobile
By : Neolane, Inc. Published Date: Jul 17, 2008
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue.  EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
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Neolane, Inc.
Automated Lead Management Helps The Hager Group Drive Incremental Revenue
By : Neolane, Inc. Published Date: Jul 17, 2008
The Hager Group is a $1.5-billion electronics manufacturer. With a distributed global workforce of more than 10,000 employees, Hager has 40 sales subsidiaries and 25 industrial sites worldwide.  Today, with a centralized marketing database and software, Hager can ensure data quality and deliver personalized, targeted communications according to customer and prospect profiles and behavior.  This program allows Hager to capture 1,000 new prospects each month, and achieve a 10 percent conversion rate - resulting in an incremental revenue increase of $42 million per year.
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Neolane, Inc.
Kodak Leveraged an Online Community: Forge Deeper Connections with Customers & Compete in New Market
By : Vision Critical Published Date: Jun 10, 2008
Kodak's community-which boasts over 2,600 members to date-has been effective in combining quantitative and qualitative research initiatives, resulting in a more comprehensive understanding of consumer behavior, trends, and demand, which the company continues to use to its advantage. In addition to evaluating existing products and marketing initiatives, it has helped to identify new product and marketing opportunities through analysis of how members shop.
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Vision Critical
Accor Hotels Increases Online Revenues by $250M while Reducing Marketing Expenses
By : Neolane, Inc. Published Date: Apr 25, 2008
Accor is one of the world's largest travel, tourism and corporate services companies. With over 4,000 hotels worldwide, Accor Hotels covers all segments from economy to upscale. Sofitel, Novotel and Motel 6 are just a few of Accor's hotel brands. Accor's online relationship marketing strategy aims to convert prospects into customers and build customer value through increasing the depth of relationships and growing revenues from repeat bookings, cross-sales, up-sales and referrals.

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Neolane, Inc.
The CMO Strategic Agenda: Automating Closed-Loop Marketing - An Aberdeen Group & Neolane white paper
By : Neolane, Inc. Published Date: Mar 31, 2008
This study reveals astounding results about the strategic value of closed-loop marketing. Top performing organizations are improving message relevancy, conversion, and Return on Marketing Investments (ROMI) with closed-loop marketing practices and processes.  Learn what the best-in-class steps are required in achieving closed-loop marketing success.
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Neolane, Inc.
Sephora Increases Marketing Productivity by Seventy Percent and Doubles Response Rates
By : Neolane, Inc. Published Date: Oct 01, 2007
Sephora is a leading retail beauty chain selling more than 8,000 unique products and 250 brands of perfume and premium cosmetics.  A fully owned subsidiary of the world’s leading luxury products company, LVMH Moët Hennessy Louis Vuitton, Sephora operates 500+ stores in 14 countries worldwide, with an expanding base of more than 125 stores across North America where it is the largest retailer of perfume and cosmetics.
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Neolane, Inc.
AXA Bank Goes Mobile Enhancing Customer Loyalty & Improving Open & Conversion Rates
By : Neolane, Inc. Published Date: Sep 27, 2007
The late 1990s marked AXA Bank’s foray into email marketing. For the first phase of this project, AXA Bank management decided to use a bulk email tool to push Web content to customers. However, this tool rapidly showed its limitations in terms of scalability and functionality. No personalization, tracking or reporting functionality was available, and many operations (such as list management) had to be performed outside the tool, by hand. Marketing teams also required constant IT support, especially as email volumes increased.  By 2002, ready for a more sophisticated approach, the bank sought to personalize and expand its online marketing to improve effectiveness.
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Neolane, Inc.
Empower Your Consumer Research Department with Predictive Analysis
By : SPSS, Inc. Published Date: Oct 15, 2004
In an intensely competitive marketplace, knowledge is power. The more an airline can learn about what its customers like and don't like about its offerings, the more effective it can be at building customer loyalty and maximizing its revenues.
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SPSS, Inc.
Managing Your Contacts: The Business of Personal Relationships
By : BatchBlue Software Published Date: Mar 26, 2009
Every small business has some system for organizing and documenting its relationships. If that system is no longer working, or could be improved upon, a new contact management system is in order. This Blue Paper will help small business owners research, select and implement the system that will work effectively for them.

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BatchBlue Software
Abducted by Aliens!: And Other Reasons People Unsubscribe
By : SubscriberMail Published Date: Mar 17, 2009
If your opt-out process asks list members to provide a reason for the unsubscribe, are you listening to what they are saying? It can be silly, or downright filthy, but it can also provide valuable insight into the good and bad of your email marketing practices.
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SubscriberMail
Marketing Productivity Redefined
By : Aprimo Published Date: Dec 20, 2008
While marketers usually look first to customer facing applications when making technology acquisitions, taking into account the entire marketing value chain--from strategic brief to a personalized communication--is the best way to look at achieving marketing ROI. Too often, investments in customer facing technology fail to account for operational burdens created upstream in the marketing process.

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Aprimo
Mastering the Customer Experience
By : Alterian Inc Published Date: Nov 24, 2008
In order to master the customer experience one must have the correct insight about that customer, and the easiest way to achieve these results is through analytics.
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Alterian Inc
 
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