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Usability - A measure of how easy it is for a user to complete a task. In the context of Web pages this concerns how easy it is for a user to find the information they require from a given Web site.
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Results 1 - 13 of 13 matches |
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The Economic Necessity of Customer Service |
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Written by: Forrester Research and Sponsored by: Art Technology Group, Inc. In this economic climate, no one can afford to lose a customer. Rather than halting spending, smart customer service executives will use this economic downturn as an opportunity to regroup and reprioritize. What should they focus on?
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Why Interactive Support Is Essential For Travel eBusiness |
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Written by: Forrester Research and Sponsored by: Art Technology Group, Inc. In 2008, contextual, task-related help means more than a toll-free number on a booking page or a FAQ section on your Web site. It means being more relevant and personal and helping travelers in the channel they prefer immediately so they aren't driven to other channels - or worse, a competitor's site.
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MRM For Excellence in Marketing Process Improvement |
| By : Aprimo |
Published Date: Mar 11, 2008 |
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Financial Company Marketing maintains all key functions of marketing in-house to include: marketing strategy, creative services, direct mail, lead management, eCommerce, emerging markets, database, reporting analytics, strategic partnerships & cross-sell, and print vendor management.
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Bringing Humanity Back to the Web |
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In today’s world, it may seem like there is barely enough time to stay on top of running a business, let alone for perceived luxuries like personal interaction over every transaction. This white paper looks at the benefits of combining two popular online communication tools- email marketing and live chat - to boost customer loyalty and retention.
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Overcoming Three Challenges Facing the Direct Marketer |
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B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.
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Understanding and Influencing Online Customer Behavior |
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With clickstream analytics, you know WHAT your online customers are doing online. But, do you know WHY? To learn how to take your web analytics to the next level by adding the WHY to the WHAT, download this free white paper on the value of adding customer satisfaction measurement to your behavioral web analytics.
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8 Quick Steps to Double B2B Conversions |
| By : Pardot |
Published Date: Feb 25, 2009 |
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You've laid the groundwork and attracted the visitors, now conversion is key. As a B2B marketer, you typically have a very limited window to prove your value proposition. Learn eight simple techniques, including progressive profiling, form validation and multivariate testing, that will help you fine tune your landing pages and increase conversion rates.
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How to Drive Sales and Improve the User Experience Using Interactive Conversation |
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When your site offers a complex solution that requires high level customer engagement, it is often a challenge to keep customers’ attention enough to convey the value of your product. Download this paper to learn how to increase conversion rates, and reduce website abandonment by forging a personalized and emotional connection between your brand and consumers on your site.
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Email Delivery Rates Above 95%: 16 Must Dos to Make It Happen |
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This Silverpop white paper lays out the 16 Deliverability “Must Dos” that will give you measurable improvement in the number of messages delivered correctly to subscribers’ inboxes. You’ll also find an explanation of basic concepts, a resource section and links to more information at the Silverpop Web site and from other deliverability authorities.
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5 Steps to Building an Online Customer Experience Competency |
| By : Tealeaf |
Published Date: May 09, 2008 |
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While many companies believe they are delivering adequate online experiences, their customers are in pain. Why do most organizations miss the mark? Improving online customer experience requires organizations to have one view of the online customer and to utilize a common language when discussing customer experience. Tealeaf gives you insights via their new guide, "Building an Online Customer Experience Competency: Five Steps".
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Results 1 - 13 of 13 matches |
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Usability, Website Navigation, Landing Pages, Google Adsense, Banner Design, User-Centered Design, Persuasive Architecture, Webforms, CRM And Sales Tools, Content Personalization, E-Commerce Software, Conversion Testing, Domain Names, Website Hosting |
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